Tim Hanlon’s Post

#visualstoinspire Despite the fact that the "traditional” TV model (i.e. live TV, broadcast and cable) has been under severe pressure from streaming services and changing media consumption habits in recent years, many people would argue that the past decade has in fact been the golden age of TV. >> Visit createandlearn.net and start learning #businessintelligence and #datascience tools #powerbi #tableau #excel #fabric

$$$treaming............ Americans spend more on streaming than gas! ——study: The Harris Poll x Tubi ➡️ American spending is ludicrous: —$119.76 monthly on streaming video services —$112.11 monthly on gas ➡️ Young people (in particular) are feeling it: —53% believe they’re overspending on streaming ... BUT ... —48% feel pressure to stream current TV shows to stay up on pop culture ➡️ What are Gen Z's & Millennials planning to do about it? —71% say they plan to cancel due to tiered memberships —58% say they would watch ads ...to save $ ➡️ What are current usage patterns? —56% stream 1-3 hours of programming in one sitting —40% stream 3+ hours of programming at a time __________ The attached shows drops in Momentum among American Streamers (over a 2+ year span) for various streaming providers. Of note —— company names have been redacted; trend lines include many of the leaders in the space.

⚠️ ⚠️𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝘃𝗲𝗿𝘆 𝗹𝗲𝗲𝗿𝘆 𝗼𝗳 𝗺𝗼𝘀𝘁 𝗧𝗩 𝘀𝘁𝗮𝘁𝘀:⚠️⚠️ I'm googling to put the finishing touches on a deck. And I find the stat in the screen shot below: 99% of all U.S. households pay for at least one or more streaming services. 𝙄𝙩 𝙞𝙨 𝙪𝙣𝙨𝙤𝙪𝙧𝙘𝙚𝙙 𝙖𝙣𝙙 𝙞𝙩 𝙞𝙨 𝙘𝙡𝙚𝙖𝙧𝙡𝙮 𝙗𝙪𝙡𝙡𝙨𝙝𝙞𝙩. 99% of all US households don't do anything, let alone pay for a streaming service. But... the article in question is not in some random website. It's in Forbes. Which would lead someone with less finely tuned antennae to accept it as fact. And it would get cited and re-cited until it was nearly impossible to determine where it was from. ⚠️⚠️Point being: Many stats on the TV industry are educated guesses. Many are complete bullsit. Be sure you know what you are dealing with before you rely on them for major decisions. ⚠️⚠️

People often think of their phones when it comes to mindless scrolling. But what about TV? - 84% of Viewers Scroll Aimlessly when looking for something to watch on streaming platforms. - Habit browsing. is a thing! Nearly one-fifth of viewers (19%) say they struggle to find something to watch when they don’t have anything specific in mind and 18% admit to starting, stopping and selecting something else many times during a viewing session. - Oh, and the trend to watch social content on TVs is continuing to rise. A third watch social video content (e.g. YouTube) on their big screens several times a week.

#visualstoinspire If any further proof of streaming's leading role in today's television landscape was needed, then here it is: According to Nielsen’s The Gauge, a monthly report on TV viewing behavior in the United States, streaming services reached a record share of 40.3 percent of TV usage in the United States last month, leaving cable and broadcast far behind at 27.2 and 20.5 percent, respectively. >> Visit createandlearn.net and start learning #businessintelligence and #datascience tools #powerbi #tableau #excel #fabric

How Much STREAMING TV 📺 are YOU watching each day? Based on recent research from EMarketer, in 2024 Adults 18+ spend an average of how much time per day with connected/streaming TV? A. One Hour per day B. One Hour 45 minutes per day C. Thirty Minutes per day D. Two hours 15 minutes per day The answer of course is: D. Two hours and fifteen minutes per day. What are YOU watching on Streaming TV? More to come about the Olympics Viewing data! Here's a clue: it was way ⬆

If you’re free at 4pm GMT today our 30 minute webinar will give you a speedy update on the key content industry trends

NOW STREAMING! "There are clear pathways to reduce those methane emissions" Sebastien Biraud, Berkeley Lab and Bryony Worthington discuss the major sources of methane emissions, the importance of reducing them and how we should go about it. Episode now streaming: cleaningup.live

William (Bill) Mobley: "The Long, Slow Demise Of Over-The-Air TV" Can Be Fixed. Local Broadcasts are the Real Big Tech Anchors of New TV but Don't Get It. Including Recapturing Revenues they lost. Sad. "In an era of rising streaming costs and cable TV cord-cutting, over-the-air (OTA) television should be experiencing something like a renaissance. After all, it offers free access to major broadcast network fare and local programming without monthly fees. Yet for many viewers, accessing the full range of broadcast signals in their particular market remains frustratingly difficult." https://lnkd.in/gK4j4T24 #NextGenStreaming #FreeCast #YouBundle #NoMoreAppDiving #ota #atsc

📆 Upcoming Webinar: 2024 TV Industry Trends & Predictions Time: 16:00 GMT Length: 30 mins + 15 min Q&A The TV and streaming landscape has undergone rapid changes in the past 12 months and there are significant trends taking hold. Fiscal restraint of media companies, cost-cutting and maximising ROI have been stand-out themes in our annual TV Trends and Report. Yet, despite challenges and uncertainty across the ecosystem, there's still an unrelenting demand for content. 🖥 In this webinar, our team of in-house experts, Jack Davison Jack Thomas Toby Russell and Jed Ayloff will be breaking down the key findings of our annual Trends Report, taking an in-depth look at the themes, changes and future developments that will affect the industry this year. If you’re looking to discover the key trends affecting the TV ecosystem and find out what you need to consider in your strategy, then this is not one to miss! Secure your place now ⬇️ https://hubs.la/Q02pfxQs0 #TVInsights #StreamingMedia #TVTrends