William (Bill) Mobley: "The Long, Slow Demise Of Over-The-Air TV" Can Be Fixed. Local Broadcasts are the Real Big Tech Anchors of New TV but Don't Get It. Including Recapturing Revenues they lost. Sad. "In an era of rising streaming costs and cable TV cord-cutting, over-the-air (OTA) television should be experiencing something like a renaissance. After all, it offers free access to major broadcast network fare and local programming without monthly fees. Yet for many viewers, accessing the full range of broadcast signals in their particular market remains frustratingly difficult." https://lnkd.in/gK4j4T24 #NextGenStreaming #FreeCast #YouBundle #NoMoreAppDiving #ota #atsc
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The gap between Broadcast and Cable is the narrowest yet in November. We should see Broadcast outperform Cable at some point in 2025
New 🔥: TV viewing reached its highest level since February. Streaming accounted for 41.6% of watch time, while the World Series and presidential election coverage drove viewing peaks on broadcast & cable. More insights from the Gauge: http://nlsn.co/6046QVT2a
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Paramount faces challenges as linear TV models decline. In this Bloomberg TV feature, Michael J. Wolf discusses the shift to streaming and Paramount's need for a clear strategy. For more insights, explore our 2024 report: www.activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024
Bloomberg TV Feature
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July saw a rare increase in TV viewing. According to Nielsen's The Gauge, TV usage spiked thanks to the first days of the Summer Olympics and a rise in streaming. While traditional broadcast and cable TV experienced declines, streaming hit an all-time high, making up over 40% of total TV usage. Sports and new content drops drove the uptick. Cable news viewing saw a strong increase in July, driven by the Republican National Convention and coverage of the assassination attempt on former President Trump. https://buff.ly/3X8OUMS
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Interesting read for everyone interested in linear TV & OTT We are seeing linear TV shrinking Y-O-Y from reaching 960 mn people (2019) to less than half (projected) as TV viewership settles down over the next few years. More importantly, as online video continues to explode , garnering higher viewership thanks to the creative freedom & changing user consumption, this 2024 Broadcast bill looks at unified regulations for Linear & OTT. While stakeholder inputs are crucial in this bill as it will impact the Indian broadcasting landscape - one thing is certain , overregulation could dampen the skyrocketing growth of online video. #MediaRegulation #BroadcastingBill #OTT #TV #DigitalFreedom
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Executive Level Management | Media Solutions | Digital Transformation | Commercial Acumen | Change Management | People Leadership
The DASH 2024 Mid-Year Report is now available from Advertising Research Foundation (ARF). Data from the DASH TV Universe Study underscore the continued mainstreaming of streaming television, the “appification” of Pay TV and the erosion of Broadband Only (BBO) penetration as a useful definition of TV connection. The findings and the newly recommended framework for classifying how U.S. households connect to TV highlight shifts in U.S. television usage that create fresh opportunities for advertisers and media companies. Learn more here: https://lnkd.in/eq4meAY3
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The Great Local TV Transformation: From Cable Chaos to Streaming Snafus – Ladies and gentlemen, gather ’round as I regale you with the tale of television’s tumultuous transition from the cozy confines of cable to the wild, wild west of streaming. Once upon a time, we had our trusty cable boxes, those clunky contraptions that sat beneath our tellies, delivering a steady stream of channels with the reliability of a well-oiled V8 engine. But alas, the winds of change have blown, and now we find ourselves in the era of streaming services, where chaos reigns supreme. #broadcasting #localtv #adtech #programmatic https://lnkd.in/dh9NVKwF
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As the landscape of TV advertising evolves, we stand at a crucial tipping point where streaming competes with broadcast TV. Are you ready for the turning point? Don't miss out on The Future of TV Advertising Global 2024, where we'll delve into 12 unique themes, focused on navigating this industry-wide transition. Act fast! Secure your spot with our limited launch rate tickets before they sell out: https://hubs.li/Q02G9FzT0 #FTVAGlobal
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