Toby Russell’s Post

📆 Upcoming Webinar: 2024 TV Industry Trends & Predictions Time: 16:00 GMT Length: 30 mins + 15 min Q&A The TV and streaming landscape has undergone rapid changes in the past 12 months and there are significant trends taking hold. Fiscal restraint of media companies, cost-cutting and maximising ROI have been stand-out themes in our annual TV Trends and Report. Yet, despite challenges and uncertainty across the ecosystem, there's still an unrelenting demand for content. 🖥 In this webinar, our team of in-house experts, Jack Davison Jack Thomas Toby Russell and Jed Ayloff will be breaking down the key findings of our annual Trends Report, taking an in-depth look at the themes, changes and future developments that will affect the industry this year. If you’re looking to discover the key trends affecting the TV ecosystem and find out what you need to consider in your strategy, then this is not one to miss! Secure your place now ⬇️ https://hubs.la/Q02pfxQs0 #TVInsights #StreamingMedia #TVTrends

📺 Today at Scale: Part 1 of a TV 101 Lunch & Learn for the team, by our very own Andy Berman. 📺 Some Key Takeaways: -From streaming to linear, vMVPDs like YoutubeTV to local broadcast stations, TV viewing is more complex and fragmented than ever. -Traditional TV buying is still a manual process, and it’s a relationship business. -The industry is currently seeing a big upheaval in how it approaches ratings. The two major ratings services, Nielsen and Comscore, each have different methodologies. A Nielsen impression does not equal a Comscore impression. One isn’t better than the other; they’re apples and oranges. Stay tuned for more TV insights coming soon! #TraditionalTV #MarketingStrategy #MediaBuying

Join us for an exclusive seminar on the power of Streaming TV, hosted by WXYZ and WMYD, your trusted media allies! In today's fast-paced world, connecting with your audience is paramount. As marketing leaders and strategists, we want to equip you with the insights needed to leverage Streaming TV effectively and meeting your audience where they are.   Our seminar is not about sales pitches at all, I would much rather help empower you with knowledge to make informed decisions for your business. You can expect topics to include: ▶ Budget allocation strategies ▶ Key questions you need to ask your current Streaming TV provider ▶ How to maximize both streaming tv and linear tv campaigns for maximum results Stay ahead of the curve in the ever-evolving media landscape and secure your spot now and unleash the power of Streaming TV for your brand! #StreamingTV #Marketing #Advertising #StayAhead #TargetedAudience #WXYZ #WMYD https://lnkd.in/gdtRz7zQ

U.S. TV Viewing Trends by Platform: April 2024 📺 Breaking Down How Americans Watch TV... 📊Streaming 38.4%  Streaming dominates with 38.4% of total viewing, including popular services like YouTube(9.6%), Netflix (7.6%), and Hulu (3.1%). 📡Cable TV 29.1%  Cable continues to hold a significant share at 29.1%, providing specialized channels that require a subscription. 📺Broadcast 22.2%  Traditional broadcast TV accounts for 22.2%, offering free programming via antenna with networks like NBC, CBS, and ABC. 🔄Other Platforms 10.4%  Other sources, such as unmeasured video, gaming, and DVD playback, make up 10.4% of total TV viewing. Conclusion: Streaming services are leading the charge, with platforms like YouTube and Netflix driving viewing habits. However, cable and broadcast TV still maintain a strong presence in U.S. households. #Technology #Creativity #Future #Socialmedia #Productivity #Tech Credit to Visual Capitalist for the graphic.

Recently watched this webinar about "Making Sense of TV Ad Measurement in 2024: What You Need to Know" You should definitely check it out, as Evelyn Mitchell-Wolf did a great job of reviewing the history, current state and future of TV currency and measurement. My 3 takeaways: * COVID threw quite a wrench into how people consume TV, perhaps speeding up the transition to Streaming that was already happening * Having used Comscore for measuring linear TV, CTV and digital media's brand lift performance, it was interesting to see how they are leading in the "new contender" landscape. * Privacy Changes - CTV is not immune to signal loss. Check it out if you have time ⌛ https://lnkd.in/eSd4gRxh

Today, cord-cutting is a given. We know it's happening, and we know it's happening fast. It's become a big part of our lives today and everyone I know has been thinking hard about how much money they spend on TV. $1200 a year for basic cable's a hard pill to swallow. We understand at Solid Signal and that's why we have a huge selection of TV antennas and supplies to help you cut that price down. #antennas #streaming #tbt

Did you know that more than 30% of U.S. TV content is consumed on streaming services? As viewing habits evolve, so should your advertising strategies. Our 'Behind the Screens' eBook provides a comprehensive roadmap to reach these tech-savvy audiences. Learn how to craft compelling ads that stand out in the crowded streaming landscape. #streaming #programmatic #digitaladvertising #wearemiq"

In TV advertising, it’s not about being everywhere—it’s about being where it matters most. CTV allows brands to deliver relevant ads without oversaturation, when it's done right. Is your strategy leveraging the full potential of CTV? Download our ebook to learn more about maximizing your ROI through smarter ad placements. #CTV #streaming #weareMiQ #programmatic

The TV landscape is changing... but not as fast as you might think.    eMarketer estimates that time spent with CTV will grow 8% in 2024.    But while time spent with linear is projected to decline by 4%, it still holds a major share of viewership. Especially for news programming, which will dominate linear this spring.    Linear TV's decline isn't as rapid as initially forecast. The culprits? Viewers ages 35+ who haven't yet cut the cord.    What's clear is that, for now, both linear and streaming TV remain important channels for reaching viewers. After all, total TV use is on the rise, increasing by ~2 million viewers each year. 📺 📈   #CTV #Media #Advertising 

As a follow-up to my post from last week on the dramatic shift from traditional modes of TV viewing to streaming, the digital ad spend that is Connected TV is following suit. Not surprising. Also - though last on this list, Digital Audio is on the move. The depth and intimacy of podcasting continue to drive massive consumption. The ad plays are decent and quickly getting better. These data points are about spending and reach, but they underscore that the future of advertising is well-targeted and crafted with the interest of the recipient in mind. Win trust first and then market share. Here is the post from last week for reference: https://lnkd.in/gpNVYsNi