Tim Presland’s Post

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Focused on managing XR devices, ISV relationships, designing XR solutions, implementing XR security measures, and leading XR Change Management / Community initiatives to drive innovation and enhance user experience. 🥽😎

𝗛𝗲𝘆 𝗠𝗲𝘁𝗮? 𝗪𝗵𝗮𝘁'𝘀 𝗰𝗼𝗼𝗸𝗶𝗻'... 𝗕𝘂𝘁𝘁𝗲𝗿𝘀𝗰𝗼𝘁𝗰𝗵, 𝗦𝘁𝗮𝗿𝗯𝘂𝗿𝘀𝘁, 𝗛𝗼𝗹𝗼𝗰𝗮𝗸𝗲 𝟮, 𝗙𝗹𝗮𝗺𝗲𝗿𝗮, 𝗩𝗮𝗿𝗶𝗳𝗼𝗰𝗮𝗹, 𝗼𝘁𝗵𝗲𝗿? 𝗔 𝘁𝗮𝘀𝘁𝗲 𝗼𝗳 𝗮 𝘄𝗲𝗮𝗿𝗮𝗯𝗹𝗲 𝗳𝘂𝘁𝘂𝗿𝗲. ᯅ 🥽 🍽️     I love XR - to me, it's more than a job. One of my big narratives is that XR is for everyone - no matter if it's in your professional or private lives. But just like any industry, it's easy to get caught up in the click baits and how to navigate what is correct and worthwhile paying attention to. (And yep, I can see the irony of me about to post my thoughts on this matter ha!) So, when it comes to tech, a common mistake is to fall for the ol' .... "𝘵𝘩𝘦 𝘩𝘪𝘨𝘩𝘦𝘳 𝘵𝘩𝘦 𝘯𝘶𝘮𝘣𝘦𝘳 𝘮𝘦𝘢𝘯𝘴 𝘪𝘵'𝘴 𝘣𝘦𝘵𝘵𝘦𝘳 𝘳𝘪𝘨𝘩𝘵!?!" Take an average person buying a new TV for example and being overwhelmed with different tech specs vs pricing points. Nightmare huh!? My tip is, it's so much more than hardware tech specs and always will be. It's the ecosystem, development, history, roadmap, strategy, lifecycle and socialisation (to name a few things) that comes with it. XR Headsets are no different. Even me just saying "XR" to a newbie and having an assumption that an average person truly knows what "XR" means doesn't help. (I do have an XR 101 break down post coming very soon though). So where am I heading with this? Meta have recently and consistently in the past publicly come out stating what they are doing in the XR headset space and 𝗠𝗲𝘁𝗮 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝟮𝟬𝟮𝟰 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟱 - 𝟮𝟲 𝟮𝟬𝟮𝟰 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲𝘆 𝘄𝗶𝗹𝗹 𝗮𝗽𝗽𝗮𝗿𝗲𝗻𝘁𝗹𝘆 𝘀𝗵𝗼𝘄 𝗼𝗳𝗳 𝗮 𝗻𝗲𝘄 𝗫𝗥 𝗵𝗲𝗮𝗱𝘀𝗲𝘁 𝗽𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲...... and, according to Zuck, Boz (Meta CTO) and Caitlyn (Meta Head of AR Glasses Hardware) it's going to make everyone sit up and be stunned. A bit hard to be truly stunned unless you in person actually try it on tbh ... which is the whole issue with XR for newbies - we in the XR biz talk it up like it's a must have (and for good reason) but unless you try it on, it truly doesn't make sense either.  𝗬𝗼𝘂 𝘄𝗶𝗹𝗹 𝗻𝗲𝘃𝗲𝗿 𝘁𝗿𝘂𝗹𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗫𝗥 𝘃𝗶𝗮 𝗮 𝗣𝗼𝘄𝗲𝗿𝗽𝗼𝗶𝗻𝘁 𝗮𝗻𝗱 𝗮 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝘁𝗰𝗵, 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝘀 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻. And it's also important to remember it's a prototype type showcase too. The words l listed in my title are project code names for Meta's development in XR headset and lenses. XR headsets no matter who makes them will always, IMO, have a trade-off bottlenecks between heat, battery and weight. Something I can't cover off in a few paragraphs though sorry but it would be an endless nightmare for designers.  To give Meta credit in this space. They most certainly do have ecosystem, development, history, roadmap, strategy, lifecycle ... and ... very, very, very deep pockets.  I can’t wait for Meta Connect 24. Leave your thoughts and comments, or hit me for any help on your XR journey.  #META #XR #AR #MR #VR

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That last image is GOLD. As an XR fanatic myself (and a wife-distressing early adopter) I'm constantly twitching for 'What's next'. Bring it on!

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