Seth Rogin’s Post

Discover the power of place-based digital out-of-home advertising! Reach your audience where they live, work, and play. Elevate your brand’s visibility and engagement by integrating eye-catching digital displays into key locations. 📍 👀

In case you are attending Advertising Week New York next week, check out this session with Andrew Stephen and his colleagues. They will be sharing their enlightening research about firms’ growth and profitability from inclusive advertising. #NYITSOM #NYIT #marketing #advertising

Top takeaways from Advertising Week 2024 marketers need to know - from our friends at Marketing Dive.

In the Raddon Research Insights report Marketing to the Modern Consumer, we report that 40% of U.S. consumers are at least somewhat influenced by advertising. And nearly half of consumers have made a purchasing decision based on an ad. How can financial institutions ensure their ads are getting noticed? Learn more in the latest Raddon Report article.

In a dynamic 1x1 convo on local ads on Advertising Week New York 2024's Innovation Stage this week, Steve Bagdasarian, Chief Commercial Officer, and Louise DiIulio, Chief Client Officer, Advertising Week, swapped favorite local spots—Steve shared his love for Hillstone NYC and Miyake Sushi in his hometown 🏠of Portland, Maine. Other hot 🔥 takes: - As Comscore celebrates its 25th anni 🥂, the landscape has dramatically shifted from the dot com heyday - Consumers buy locally 🛍️ so national brands need market-level data across media - What the next 25 months 🗓️(forget years!) holds: personal choice and optimization!

Check out my conversation with Francis Wearden, Founding Partner & Chief Operating Officer at FPO Marketing & Advertising, to discuss the tipping point in Hispanic influence on culture and what it means to brands. About FPO Marketing & Advertising Despite Hispanics' profound influence on America's cultural identity, many brands fail to connect with them meaningfully. FPO Marketing & Advertising bridges this gap, creating inclusive programs that resonate with the Latino community and enhance your marketing returns. Based in San Antonio, Texas, they are at the heart of the minority-majority demographic shifts, leveraging our deep understanding of Latino culture to drive brand growth through connectivity and relevance. For over 20 years, FPO Marketing & Advertising has partnered with iconic Texas brands like Whataburger and Blue Bell Creameries, delivering double-digit growth by tapping into the core of Hispanic culture. Their commitment to authentic representation ensures Hispanics are recognized as cultural architects, shaping mainstream consumption patterns. At FPO Marketing & Advertising, they don't follow trends; they set them. Their work is fueled by Hispanic insights and experiences, creating campaigns that speak with, not just to, the Hispanic community. Their unique approach blends data-driven strategies with a personal touch, crafting narratives that boost brand visibility and foster community ties. Interested In Learning More? Start a Conversation! Francis Wearden - Founding Partner & Chief Operating Officer https://fpomarketing.com/ Conversations On Retail

Don't just follow what other brands do, build your OWN way! Do you want to learn how to build a brand that truly resonates with your audience, that is Social-First and can authentically react to trends? Join Google and Monks at SXSW London with Fleur van Sambeeck and Simon John to learn how to: 👥 Decode audience insights 🔊Fuel ongoing conversations 📈 Craft impactful moments Vote for our session https://lnkd.in/gwKVt5QV #SXSWLondon #Marketing #SocialMedia #GooglePixel

Even with growing display ad revenues, the increasing restriction on target based advertising in today’s digital landscape and volatility of ads revenue, it makes sense for publishers to evolve what they do to drive revenue to their brands.⁠ ⁠ There are plenty of practical ways that publishers can take to increase revenue.⁠ ⁠ Head to our website to learn more! ⁠

The Challenges of Global Advertising 🌍 Advertising across different countries brings both challenges and opportunities. It’s important to recognize that each market has its own culture, consumer habits, and rules. The key to successful international advertising lies in balancing a consistent global message with local relevance. This means creating a core message that resonates across various regions while allowing for adjustments that respect local customs and preferences. Brands that can strike this balance effectively can connect with diverse audiences around the world and build strong global recognition. #GlobalAdvertising #CulturalRelevance #MarketAdaptation #BrandConsistency #InternationalMarketing

Curious about the rising power of authenticity in advertising? Discover how brands are shifting to genuine, purpose-driven campaigns that resonate with today’s informed consumers. Dive into our thinking to see why transparency isn’t just a trend—it’s a new standard. https://lnkd.in/gdyUppBK