Full Fat Things’ Post

Even with growing display ad revenues, the increasing restriction on target based advertising in today’s digital landscape and volatility of ads revenue, it makes sense for publishers to evolve what they do to drive revenue to their brands.⁠ ⁠ There are plenty of practical ways that publishers can increase revenue.⁠⁠ Head to our website to learn more! ⁠ ⁠ https://lnkd.in/dQkEN5x

Even with growing display ad revenues, the increasing restriction on target based advertising in today’s digital landscape and volatility of ads revenue, it makes sense for publishers to evolve what they do to drive revenue to their brands. There are plenty of practical ways that publishers can take to increase revenue. Head to our website to learn more! https://lnkd.in/eWN48Pzf

Can't measure ad effectiveness or brand lift without properly accounting for OOH (out of home) exposure. Relying on claimed behavior is a poor substitute for the real thing. Passive measurement solves the problem.

As if election years aren't stressful enough already, when you're competing with those big political spenders for ad space, you're gonna see increased costs. Here's part 1 of our blog series on getting some bang for your buck even during an election season.

All over the country, ad spending is up. But some markets will be much more impacted than others, based on a variety of reasons and political races. Of course, you’re most concerned about your market(s). So we’ll show you. The final installment of our 3-part series on getting the most out of your advertising dollar  reveals spending levels across the U.S. Take a look → https://lnkd.in/echUanGX

🇪🇺 We're proud to announce that Gregor Fellner, our Senior Media Director DACH and Eastern Europe, is a featured contributor in the 10th edition of the IAB Europe's Attitudes to Programmatic Advertising report. This annual study has become a benchmark in the industry, tracking the evolution and impact of programmatic advertising across Europe. https://hubs.li/Q02XSSWC0 🔍 Dive into the report to explore key insights on programmatic investment trends, the rise of CTV and Retail Media, and the future of advertising in the post-cookie era. Discover how these insights can drive growth and innovation in your strategies.

The top 200 U.S. advertisers spent a record $213 billion on advertising and marketing services in 2023, marking a 2.5% increase from the previous year, according to Ad Age's 69th annual report. 📊 Explore the full report for insights into U.S. ad spending growth over time—exclusively for Ad Age All Access subscribers. Read more: https://lnkd.in/eJGHQatT

In 2023, global advertising spending reached nearly 733 billion U.S. dollars, representing a 2.6% increase from just under 715 billion dollars the previous year. It is projected that worldwide ad spending will grow by 5% in 2024, reaching 754.4 billion dollars.

If you are losing impression share, you could have more competitors entering the space or current competitors being more aggressive in the last month. The ad auction is dynamic market and external forces like competitors and Google can make changes that impact your ad account, even if you made no changes in the ad account. You have to remember, that even if you don't make changes in your ad account. Outside changes could force your ad account to perform in a sub-optimal way.

If you feel like your ad spend does more to increase Google’s and Meta’s market cap than it does to grow your business, you’re not alone. Nate Andrew dives deep to show you how to confidently set your ad spend budget. Learn how to set your target ad spend →