Colleen P. Kirk’s Post

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Professor of Marketing at New York Institute of Technology

In case you are attending Advertising Week New York next week, check out this session with Andrew Stephen and his colleagues. They will be sharing their enlightening research about firms’ growth and profitability from inclusive advertising. #NYITSOM #NYIT #marketing #advertising

Don't miss our session at Advertising Week New York on Tuesday 8th October at 4:10pm ET,on the Insights Stage, presented by eBay Advertising where we will dive into our brand new research launched during the UN General Assembly, proving that Inclusion=Income. We'd hoped the numbers would be good. In fact, they blew our minds. Join Andrew Stephen of Saïd Business School, University of Oxford and Oxford Future of Marketing Initiative - FOMI in conversation with Seth Rogin and Sara Denby from Unstereotype Alliance. You'll hear how 392 brands over 4 years and 58 countries supercharged their growth and profitability with inclusive advertising - and we have the numbers to prove it. https://lnkd.in/ej-2rmHv

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