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🚀 AppLovin’s Rise in Gaming—And Moloco Might Be Next! 🚀 While AppLovin hasn’t yet claimed the top spot in gaming categories in AppsFlyer Performance index, its recent surge in share of voice is impressive! Could Moloco be next? 📈 We've seen a major boost in programmatic gaming, a channel already dominating in eCommerce and apps. 🎮 Here’s what’s fueling this rise: - Enhanced Inventory & Ad Formats: Gaming now delivers ad quality , creating immersive and effective ad experiences. - Campaign Innovation: With new 14- or 30-day ROAS-focused campaigns driving user retention and deeper engagement, gaming ad spend is generating strong returns. 💸 - Increased eCommerce Investment: eCommerce brands recognize gaming as a high-quality, scalable channel, driving further innovation and quality. - Growth of Programmatic SDK Networks: Programmatic SDKs in ad monetization are raising transparency and quality standard, ensuring cleaner, less disruptive ad formats. - With rising ad quality, improved formats, and increasing investment, gaming in programmatic channels is set for continued growth—definitely a space for digital advertisers to watch! #ProgrammaticAdvertising #GamingAds #AdTech #DigitalMarketing #eCommerce What’s next? To keep capturing high-value users with higher eCPMs than typical gaming audiences, here’s where games can level up: - Blacklist Competitors to keep ad content relevant. - Expand Playable Ads Inventory for higher engagement. - Minimize Low-Quality Content to avoid viewer frustration and churn. The future of gaming in programmatic is evolving, and the stakes are getting higher! Report in bio

In today’s hybrid-casual landscape, studios that take several years to develop a mobile game are falling behind for a few key reasons. Speed to market has become critical, and big studios can’t compete with agile teams that can produce and iterate quickly. Here’s why: 1/ Competitive Advantage Through Speed: Rapid development cycles allow smaller studios to capitalize on trends, design innovations, and adtech advancements while they’re hot. This ability to pivot and iterate quickly gives them a competitive edge in a fast-evolving market, whereas games stuck in multi-year production cycles risk becoming outdated by the time they launch. 2/ Admon DSPs Learning Phases: New releases benefit from the exploration phase, where ad networks experiment with placements, formats, and audiences at higher eCPM. 3/ Almost no admon historical learnings: Today’s ad formats are more interactive and gamified, enhancing engagement. Hybrid-casual games that integrate seamlessly into these ad networks achieve faster growth, as they’re designed for quick iterations and monetization testing. The more traditional approach of bigger studios limits their ability to keep pace with these ad innovations, often resulting in lower conversion rates and less effective ad spend and the reality is that being best in class in admon to have immediate cashflow and generate growth is now a must. An Admon test much more simple than a product test to launch (without any dev involved) can double your ARPDAU. 4/ Traffic Sources and Genre Blacklisting: Long development cycles mean that by the time a game is finally released, it may be blacklisted from valuable ad sources within the same genre, as networks prioritize fresher titles. This reduces the available reach and exposure, effectively squeezing out studios that can’t keep up with rapid deployment cycles. With ad network share-of-voice now a top media spend factor according to AppsFlyer performance index, UA teams need to leverage adnetwork channel fast and efficiently for those new games to capture the most valuable audience prior being blocked as competitors ad in my game can cause churn. 5/ Operational and Design Gaps in admon: Many traditional studios lack the design agility and operational knowledge needed to succeed in the hybrid-casual space. Hybrid games require continuous testing, ad optimization, and fast data-driven iteration—skills that studios accustomed to long development cycles often underutilize. For any mobile game studio, success now hinges on rapid time-to-market, flexibility, and a deep understanding of UA and ad network dynamics.

The top four channels of AppsFlyer’s performance index benefit from sitting at the bottom of the funnel, which is what AppsFlyer MMP is tuned to measure, while giving zero credit to top and mid funnel channels with different forms of user interaction like Meta, TikTok, Snapchat (i.e. scrolling). Interested in alternative measurement solution which includes a holistic approach to full-funnel measurement? Ask me about MetricWorks

Unlock the Latest Mobile Market Insights! 📱 Global consumers are investing more time & money in mobile than ever: 🕒 Time spent on mobile up by 10% YoY. 💸 China leads in consumer spending, surpassing $50 billion. 💰 Mobile advertising dominates with $362 billion in 2023. 📈 Total app hours hit 5.1 trillion on Android phones in 2022. 🎮 Mobile gaming demand peaked with in-game spending at $107.3 billion in 2023. #tpay #tpaymobile #digitalpayments #mobilepayments #mobilemarket #mobilegaming Source link in comments.

Google Play is an online store and digital distribution platform developed by Google to promote and distribute mobile applications, games, music, books, movies, and other content. 🌱 Beginning of the journey: Google Play, formerly known as Android Market, was founded in 2008 as an online app store for the Android operating system. This project was part of Google's multifaceted plan to introduce mobile technologies into every household. 🚀 Growth and development: Over the years, Google Play has grown from a small app store into a full-fledged ecosystem that encompasses millions of apps, games, music, movies, books, and other content. Through constant updates and improvements, the platform has evolved from just a store to a center of entertainment and interactive culture for Android device users. 🌍 Impact on the mobile industry: Google Play has become a key player in the mobile industry, opening doors for millions of developers worldwide. Through the platform, they have the opportunity to promote their products and generate revenue from a wide audience of users. 💡 Innovations and convenience: Google Play constantly introduces new features and tools, simplifying the process of searching, installing, and using apps. The ease of use and wide selection of content make the platform an indispensable part of the Android ecosystem. 📈 Future development: In the future, Google Play will continue to grow and evolve, adapting to new technological requirements and challenges. With an increasing number of users and the constant expansion of content, the platform will maintain its position among the most popular app stores in the world. #GooglePlay #Android #AppStore #DigitalDistribution #MobileApps #Games #Music #Books #Movies #Content #Technology #Innovation #Convenience #Ecosystem #MobileIndustry #Developers #UserExperience #FutureDevelopment

🌟Exciting Innovations from Google Play at Google I/O 2024!🌟 At the recent Google I/O 2024 conference, Google Play unveiled some fantastic new features for applications and games. Here are the highlights: 🎨 Custom Store Listings (CSL): - Create tailored listings based on user requests. - Show screenshots, ratings, and reviews specific to each device type. - You can now target organic search terms with CSL's 💻 Google Play Games on PC: - Now available in 140+ countries with a catalog of 3000+ games! - Easier integration with Play Games Services. - Use Play Points to attract players with coupons and discounts.  📈 Engage SDK: - Highlight core content from users' installed apps. - Create personalized recommendations and promotions. 🔧 Google Play SDK Console: - Available for all SDKs from the official source. - Share error data or ANRs with SDK owners to improve app quality. 🌟 New Icons: - “Bestseller”, “Trend”, and “Popular” icons will guide users in making purchases. 🔍 Three Important Updates for Your Google Play Page: 1. Custom Store Listings for Keywords:   - Tailor pages for different user categories based on search queries. 2. Device-Specific App Pages:   - Display screenshots, ratings, and reviews specific to each user's device.   - Help users make more informed choices. 3. Simplified App Link Management:   - Quickly change link settings without releasing a new app version.   🚀 Expanded Payment Options: - Google has announced an expansion of payment options, making purchases even more convenient. #GoogleIO2024 #GooglePlay #MobileMarketing #Innovation

🚨 Be careful if you're using the Meta Ads Manager app on a mobile iOS device to pay for your Meta Ads. From the 1st of July 2024, Apple has extended its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers globally. The way to avoid this 30% extra charge is simple: 💡 Pay for your Meta Ads through a desktop web browser. The battle between tech giants over app store policies and revenue sharing continues. This 30% extra charge is Apple's latest move. #MetaAds #AppleCharges

Hey, EU Digital & Tech! Is this requirement from Apple to force Patreon to use their AppStore subscription mechanism legally under the #EU #DMA (Digital Markets Act)? As a #Patreon user who supports content creators, I am under the impression this requirement violates my digital rights as a user living and browsing from the EU. #DigitalMarketsAct #DMA #EU #Apple #Patreon

5 reasons you might actually need to think about UA via OEM ... 1. "Everything is an ad network," right? Well, OEMs are becoming publishers and ad networks 2. You only pay for Google Play Auto Install ads if the user actually opens your app (!!!) 3. On Samsung, Xiaomi, and other OEMs, you can use their own app store and skip Google Play fees (while negotiating a better split with your OEM partner) 4. Some OEMs have up to 150 different ad placements. It's not just lock screen and and -1 screens anymore ... 5. Ye olde factory preloads are untargeted and slow (6 month lag time) and don't include an element of user choice. BUT BUT BUT they are extremely cheap. Bet you haven't thought about this for a while: growing mobile apps via OEM placements. Reality check: today's OEMs have some key differences. So much more in our recent Growth Masterminds with Ashwin Shekhar from AVOW ...

🔥𝗘𝗽𝗶𝗰 𝗚𝗮𝗺𝗲𝘀 𝗪𝗶𝗻𝘀 𝗟𝗮𝗻𝗱𝗺𝗮𝗿𝗸 𝗟𝗮𝘄𝘀𝘂𝗶𝘁 𝗔𝗴𝗮𝗶𝗻𝘀𝘁 𝗚𝗼𝗼𝗴𝗹𝗲, 𝗨𝘀𝗵𝗲𝗿𝗶𝗻𝗴 𝗮 𝗡𝗲𝘄 𝗘𝗿𝗮 𝗳𝗼𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗣𝗹𝗮𝘆 𝗦𝘁𝗼𝗿𝗲🔥 On October 8, 2024, Tim Sweeney, CEO and Founder of Epic Games, took to X to announce a significant victory in the company's 4-year legal battle with Google. Starting in 2025, the Epic Games Store and other third-party app stores will be available on Google Play Store without the 30% fee or warning labels from Google. This marks a pivotal shift in the Android app market! ⏰ Key legal changes effective from November 1, 2024, through 2027: - Google will no longer mandate apps to use Google Play Billing for transactions. - Developers can set their own pricing and payment methods. - Google must allow access to its entire catalog for third-party app stores on Google Play. Although this ruling applies only in the U.S., the legal battles surrounding the Play Store will likely have global ramifications. 👉 A 3-year window of opportunity: Developers, device manufacturers, and telecom providers now have the chance to build a competitive Android ecosystem. The aim? To create an environment so vital that Google cannot halt the competition, ensuring fairer opportunities for app developers and more choices for Android users. 💥 A revolution in the Android ecosystem is coming! Stay tuned for this game-changing transformation! #Edtronaut #Gaming #Google #EpicGames #Android