Moloco

Our tech blog on Medium is live! At Moloco, improving performance isn’t about one big idea—it’s about testing, learning, and iterating quickly. In our first blog, we share how we: ✅ Foster a culture of rapid experimentation and iteration 📊 Align teams on the right metrics, like ROAS 🧪 Scale experiments with a powerful A/B testing framework 🤝 Streamline decision-making to drive impact faster The result? Big wins from unexpected places. We’re excited to share key insights, ideas, and strategies to help teams scale with confidence. Dive in → https://lnkd.in/ef2_kKPQ

"Since the pandemic, APAC’s mobile app market has seen explosive growth fueled by increasing smartphone adoption, the increasing sophistication and diversity of homegrown apps, and acceleration of digital transformation across the region. And with much of this development happening in recent years, app publishers can benefit from a greater understanding of the benefits and challenges of monetizing their apps via either advertising or subscriptions, each approach leading to different levels of efficiency and economics for advertisers and publishers. Read more here: https://lnkd.in/gw9kEbEA Partner content with Campaign Asia-Pacific

If e-commerce traffic is not growing, how can you increase onsite ads revenue? Do you have to grow offsite media? Sign up to watch the full webinar of Nikhil Raj, Chief Business Officer at Moloco Commerce Media, and Nikhil Lai, Senior Analyst at Forrester to find out the answers. ➡️ https://lnkd.in/gurHZfvY

🎉 Congratulations, AdQuantum! We’re thrilled to officially welcome you as a certified partner of Moloco. Together, we’re set to drive even greater success and deliver exceptional results. Here’s to reaching new heights and celebrating many more milestones ahead!

😤Tired of competing for users in oversaturated markets? Moloco's Senior Insight Manager, Tom Shadbolt, shares how understanding regional differences in user behavior can help mobile app marketers identify the most effective strategies for global expansion. Discover how machine learning can help to identify  high-value users in countries like Thailand, India, and South Africa — and scale your app by going global. 🌎 Check out the full “Beyond Borders” report → https://lnkd.in/gBqz2pXG

🎁 Q5: The Hidden Gem of Holiday Marketing 💎 For mobile app marketers, the holiday shopping rush hardly ends at Christmas. In a way, the post-holidays are just the beginning, as consumers open their new mobile phones and rush to install new apps. “Q5,” which extends into mid January, is an overlooked goldmine for savvy marketers: - Users stay highly engaged with newly activated devices - Competition drops as most campaigns taper off - Ad inventory expands, and acquisition costs drop up to 60% Dive into our full analysis to find out the 3 Q5 strategies to implement and fine-tune your ad strategy: https://lnkd.in/g9yFM8DD #HolidayMarketing #MobileApps #AdTech #Q5

Growing an app isn’t easy — especially when rising CPAs and walled gardens slow you down. That’s where Picdmo, the AI-powered photo management app, saw an opportunity to partner with Moloco to explore advertising outside walled gardens and on the open internet. ✨ The Results? 📈 7X increase in app downloads YoY 🎯 Achieved a CPA 20-33% below target goals 📊 Boosted high-value "Snapshot" users by 20 percentage points Moloco’s data-driven approach, focus on deeper funnel events, and partnership helped Picdmo unlock sustained growth on the open internet — reaching the right users at the right time across mobile apps and connected devices. Want to see how? Read the full case study → https://lnkd.in/ejNpTB6N

Sign up now to catch Moloco’s Growth Director, Brendan O'Connor, alongside industry leaders Matej 🦩 Lancaric from two & a half gamers and Kyle West from Mistplay, on Singular’s mini-series virtual workshop, Hack Gaming Growth, in Episode 3: Scaling with Channel Diversification. Explore the latest trends and what's hot for 2025! Sign up to learn how to grow your games with top tips from industry experts! → https://lnkd.in/eEJaAAkh

🔍 Debunking a major retail media myth: "Onsite inventory is tapped out" While the industry buzzes about offsite ads and CTV, here's what many are missing: onsite retail media ads will drive 80%+ of ad spending for years to come. Our latest blog post reveals the growth playbook at today's most successful Retail Media Networks (RMNs): ✅ Why onsite ads deliver 3-4x higher profit margins than offsite ✅ How machine learning unlocks 5x more revenue from existing inventory ✅ 3 proven steps to supercharge onsite advertising growth Get the full insights and learn how to maximize your most valuable retail media asset: https://lnkd.in/gYkdC_r4 #RetailMedia #DigitalAdvertising #Ecommerce #MachineLearning

🎮 Don’t limit your growth potential. Over 70% of mobile gaming user acquisition (UA) spend is concentrated in just 10 countries. The U.S. alone captures nearly 40% of global spend. Marketers focus on regions they know best. However, a narrow focus can limit growth potential in untapped markets. Moloco helps marketers use data-driven insights to expand beyond saturated regions and optimize their spend efficiently across diverse markets. Check out the full “Beyond Borders” report to discover where your next untapped global growth opportunities await  ➡️ https://lnkd.in/gBqz2pXG