RZAIN

we have been lucky this year having content from the best ; our member ! thank you John Wright for this year of sharing and the awesome episode you shared with us ❤️

How to calculate UA ROI target for IAP games with the State of App monetization from AppsFlyer ? 1️⃣ Revenue Curves Differ by Platform: iOS revenue starts at 8% on Day 1 vs. Android’s 3%, showcasing differing payback timelines and scaling strategies. 2️⃣ Channel & Source Matter: Revenue varies based on traffic sources—organic, incentivized, or preloaded channels impact user retention and monetization curves. 3️⃣ User Retention Drives Revenue: Long-term payback (D360) requires strong retention strategies, especially for scaled apps with extended ROI timelines. 4️⃣ Advanced User Acquisition (UA): Success hinges on deep funnel optimization and retention metrics rather than short-term CPI campaigns. Subscription models (e.g., remove ads) are gaining traction, requiring longer campaign horizons (e.g., D14, D21). Click below to learn more link in bio !

meta current outage : https://lnkd.in/eHY7uhuv

MY.GAMES sells Mamboo https://lnkd.in/eMi8jxUT

LoopMe acquire Chartboost

INCRMNTAL and Maor Sadra prediction ! 1_ Modeled conversion for the win 2_Optimization based on Incremental Value. Not Postbacks 3_The MMPs will Disappear. Long Live the MPs 4_MMM will go back to the attic 5_Google Sandbox – Not in 2025 6_iOS App Store Redesign Check it out : https://lnkd.in/d5Wf7HUt

Black friday e-commerce ads on AppLovin : 1- Super sale : price change 2- Before / After content 3- UGC : Speak in front of the camera speak to the user.

Dream Games ads about royal kingdom are about UGC even on AppLovin with a 1 min concept where you have first 30 sec with UGC and last 30 sec with gameplay - is UGC the next social proof to make the difference in ads ?

AppLovin move in ecommerce is actually a big hope for our industry to increase eCPM and diversify the inventory ! Check out with us the current Ads live in applovin ! Beauty : https://lnkd.in/eYFEDcPe - 1 min video - UGC - Discount code - Subtitle - Product unpacking tutorial demo - Tiktok style - Before / After - Emojis

MY.GAMES launch it's publishing services https://lnkd.in/eV4KJubY