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One of the most pressing issues in hospitality today is the effective use of data to enhance personalisation and operational efficiency. As the industry shifts towards a data-driven model, advanced analytics are key to understanding guest preferences and optimising pricing strategies. This allows businesses to offer more tailored experiences, critical for maintaining a competitive edge. Companies like Premier Inn, IHG Hotels & Resorts, Travelodge Hotels Limited amongst others are already leveraging real-time data for dynamic pricing and customised guest experiences, improving both satisfaction and revenue. Meanwhile, sustainability data is becoming crucial as more eco-conscious travellers expect hospitality businesses to track and reduce their environmental footprint. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗧𝗮𝗵𝗼𝗹𝗮 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽. We specialise in helping hospitality businesses turn data into actionable insights, driving operational efficiency and increasing revenue. With over 21 years of experience and Qlik’s industry-leading analytics platform, we provide real-time visualisations, advanced reporting, and AI-driven analytics that enable accurate demand forecasting, optimised pricing, and enhanced guest experiences. Now is the time to embrace data-driven transformation. Contact us on 𝟬𝟭𝟰𝟰𝟮 𝟮𝟭𝟭𝟭𝟮𝟮, connect here on LinkedIn, or email 𝗶𝗻𝗳𝗼@𝘁𝗮𝗵𝗼𝗹𝗮.𝗰𝗼𝗺 to see how we can help you stay ahead in the hospitality industry.

As the hospitality industry navigates the complexities of a post-pandemic world, the strategic utilization of data has emerged as a pivotal factor in driving operational efficiency and enhancing guest experiences. By 2025, data-driven decision-making is expected to revolutionize various facets of hotel management, addressing challenges related to operations, human resources, globalization, and overtourism.

Data-driven decision making has become critical for success in the hospitality sector. Whether it’s tracking reservation patterns, optimizing staff levels, developing personalized promotions, or spotting new opportunities, having detailed data and analytics is invaluable. The benefits of basing choices on concrete metrics rather than guesswork are profound. Read More: https://lnkd.in/dhrBzFHZ #Hospitality #Hotel #Technology

Data has grown to become the impetus of nearly every industry in the world today. It has changed how companies do business, make decisions and interact with customers. The #hospitality sector, an industry built upon people skills, service and engagement is now diving headfirst into the world of #data to accomplish any myriad of objectives. According to a 2023 survey by Hospitality Technology, more than 74% of #hotels report using some form of data analytics to drive decision-making processes. With this comes a vital challenge that pushes the industry towards balancing the power brought by data against its reason for being—to deliver outstanding service. Read more on #PhocusWire: https://bit.ly/3ZNe859 #traveltech #travelindustry #travelnews

With over three decades of experience in hospitality and technology, Shiji VP Strategy & Product Anthony Hunt has seen firsthand the transformative impact of the single guest profile. Going beyond basic data collection, the single guest profile is a dynamic portrait of each guest that enables hotels to provide exceptional service. By merging guest profiles from various systems into a singular profile accessible at every engagement point, hotels can not only elevate the guest experience and simplify operations, but also increase direct revenue through targeted marketing and upselling. Embracing a single guest profile results in increased guest loyalty and even enable enables hotels to effectively manage risk and make better strategic decisions driven by data. Essential for staying competitive in today’s hospitality landscape, this approach empowers hotels to take their service to the next level. Take a look at the key benefits of a single guest profile below and read the full article here: https://lnkd.in/enKZkdvE #shiji #hospitalitytechnology #singleguestprofile

OVERCOMING OPERATIONAL CHALLENGES THAT HOTELIERS WILL BE FACING IN 2025 As the hospitality industry continues to evolve, it's crucial for hoteliers to stay ahead of the operational challenges that lie ahead. In my latest article, "Overcoming Operational Challenges That Hoteliers Will be Facing in 2025," I dive into some of the key issues that industry leaders will need to address and provide actionable strategies for navigating these challenges successfully. From optimizing operational efficiency and embracing technology to managing guest expectations in a changing world. In this rapidly changing environment, it's vital to not only identify the upcoming challenges but to actively prepare solutions that align with industry trends. In this article, I cover several key areas including: ✅ Adapting to technological advancements: How automation, AI, and smart systems can streamline operations and enhance guest experience. ✅ Sustainability and energy efficiency: Practical steps for hoteliers to reduce environmental impact and cut costs without compromising service quality. ✅ Labor shortages: Strategies for attracting, training, and retaining top talent in an increasingly competitive market. ✅ Changing guest expectations: How to meet and exceed the demands of more discerning and tech-savvy travellers. ✅ Financial management: Best practices for maintaining profitability in the face of rising operational costs. Stay ahead of the curve by understanding these challenges and adopting the right strategies today. Don’t wait until 2025—let's start building resilience now!   https://lnkd.in/d8AvivnF   Whether you're an established hotelier or a rising professional in the hospitality space, these insights are for you. Let’s connect and discuss how we can continue to shape the future of hospitality together. #HospitalityIndustry #HotelManagement #OperationalExcellence #HospitalityConsulting #BetugaConsulting #HotelOperations #HospitalityLeadership #HospitalityChallenges #IndustryTrends2025 #Sustainability #AIinHospitality #HotelDevelopment

Shiji's PMS provides hoteliers with a Single Global Guest Profile. Having a true picture of the guests engagement with your hotel allows you to provide superior guest service and surprise and delight! This leads to greater guest loyalty, improved data quality for decision making and increased revenue through targeted marketing. Anthony Hunt our VP Strategy & Product explains the benefits and why this functionality is such a focus for Shiji Enterprise Platform PMS. #hospitalitytechnology #hotelmanagement #PMS

OVERCOMING OPERATIONAL CHALLENGES THAT HOTELIERS WILL BE FACING IN 2025 As the hospitality industry continues to evolve, it's crucial for hoteliers to stay ahead of the operational challenges that lie ahead. In my latest article, "Overcoming Operational Challenges That Hoteliers Will be Facing in 2025," I dive into some of the key issues that industry leaders will need to address and provide actionable strategies for navigating these challenges successfully. From optimizing operational efficiency and embracing technology to managing guest expectations in a changing world. In this rapidly changing environment, it's vital to not only identify the upcoming challenges but to actively prepare solutions that align with industry trends. In this article, I cover several key areas including: ✅ Adapting to technological advancements: How automation, AI, and smart systems can streamline operations and enhance guest experience. ✅ Sustainability and energy efficiency: Practical steps for hoteliers to reduce environmental impact and cut costs without compromising service quality. ✅ Labor shortages: Strategies for attracting, training, and retaining top talent in an increasingly competitive market. ✅ Changing guest expectations: How to meet and exceed the demands of more discerning and tech-savvy travellers. ✅ Financial management: Best practices for maintaining profitability in the face of rising operational costs. Stay ahead of the curve by understanding these challenges and adopting the right strategies today. Don’t wait until 2025—let's start building resilience now! Download the full document here: https://lnkd.in/d8AvivnF Whether you're an established hotelier or a rising professional in the hospitality space, these insights are for you. Let’s connect and discuss how we can continue to shape the future of hospitality together. #HospitalityIndustry #HotelManagement #OperationalExcellence #HospitalityConsulting #BetugaConsulting #HotelOperations #HospitalityLeadership #HospitalityChallenges #IndustryTrends2025 #Sustainability #AIinHospitality #HotelDevelopment

Not Everything Can Be Quantified in Hospitality - Can It? Data is fantastic - it helps us optimise revenue, track behaviour, forecast trends. All good stuff. One of my favourite things. But can we measure everything? In hotels (and spas) guests don’t always act in ways the data says they will, do they? People make decisions based on emotions, gut feelings, and sometimes, just because it felt right. Have you ever chosen a hotel or spa experience because it reminded you of a special memory? So, how do we stay ahead when guests won’t behave like the algorithms say they will? Simply: stay agile, stay creative, and keep it human. A few brilliant examples from here in the UK: 1. The Savoy: They have mastered the art of making guests feel like royalty by remembering every little detail. Forget CRM systems- this is about teams delivering exceptional service. 2. Calcot Hotel & Spa: It’s the personal touches - my clubs, bespoke picnics, whatever the guest needs - that really make the difference. You can measure the return but not the feeling your guests have when you deliver this kind of service. 3. Wildhive Callow Hall: While others stick to traditional rooms, Wildhive went for woodland Hives and Treehouses. Why? Because people love quirky experiences, and data didn’t see it coming (ok, data did see that coming but not the great PR and awards as well as the rave reviews) It’s different, it’s bold, and most of all it’s authentic. At the end of the day, data will tell us what guests do - but it’s creativity and dedication that keeps them coming back. The magic happens when we combine insights with a bit of spontaneity, when teams are allowed to innovate. And that’s what sets hotels apart. Stay data-driven, but never forget the power of service (and a well cared for team) to deliver those ‘wow’ moments. And if I were to tie this together, make sure you showcase this in your brand comms. Really think about how you want your guests to feel. And build your strategy, training and service delivery around that. #HospitalityLeadership #GuestExperience #CreativityInHospitality #HotelBrandComms #Toneofvoice #PersonalService

Data isn’t just numbers; it’s the foundation of smarter hospitality.✨ Our data-driven insights help hotels optimize operations, enhance guest experiences, and increase profitability. Learn how we harness data to deliver measurable results for our clients. #HospitalityTech #DataDrivenDecisions #DexSquared #Hospitality