Sweta Kannan’s Post

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Leading Beverage Innovation for USA @Kraft Heinz

Do you check out Circana's mid-year outlook for your industry? You should. Despite the economic challenges of recent years, Circana’s accurate forecasts have been crucial in guiding industry players. With 2024 showing stabilization and slight growth, industry leaders can leverage these insights to strategically stimulate demand and drive profitable growth. Key takeaways: - **Volume Growth**: 0.8% in 2024, closely matching Circana’s forecast. - **Price Increase**: A modest 1.4%, reflecting an easing of inflation across the sector. - **Top-Line Growth**: 2.2%, aligning with Circana’s mid-year projections. Looking ahead, Circana predicts continued but moderated growth in 2025, with top-line growth expected to be between 2.5-3.5%, driven primarily by price increases. #FoodAndBeverage #ConsumerBehavior #MarketInsights #FMCG #RetailGrowth Link to the full article: https://lnkd.in/gc8XeAXK

Circana’s Mid-Year 2024 Food and Beverage Market Outlook Confirms Projections for Modest Growth in Topline Sales, Projects Stronger 2025

Circana’s Mid-Year 2024 Food and Beverage Market Outlook Confirms Projections for Modest Growth in Topline Sales, Projects Stronger 2025

https://www.circana.com

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