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The beverage alcohol industry will face a number of challenges this year as the shadows of economic instability continue to loom in early 2024. There are, however, brighter prospects in many Asian markets, and the US remains vital to future value generation. Meanwhile, previously buoyant segments such as premium agave spirits, ecommerce and RTDs will continue to evolve and mature.   Explore these trends further in IWSR’s latest ebook: ·     Asia drives growth as regions diverge ·     Premiumisation under pressure ·     Wine’s structural decline persists ·     Premium Agave: entering a new era? ·     Beer boosted by Asia, emerging markets ·     Ecommerce enters normalisation phase ·     New recruits spearhead growth of the no-alcohol market ·     RTDs: polarisation of demand Read the ebook here: https://lnkd.in/efcQi7w3 #asiapacific #bevalc #consumerinsights #USA #tequila #beerindustry #RTD #Spiritsindustry #innovation #premiumisation #wineindustry #ecommerce #noalcohol 

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