IWSR

As we wrap up 2024, our Head of Beer Insights Roisin Vulcheva and Head of Ecommerce & Status Spirits Insights Guy Wolfe discuss the growth opportunities in beverage alcohol, diving deeper into luxury spirits, premium beer, and ecommerce. Watch the conversation below.

Spirit-based RTDs continue to be a bright spot for the US market and have grown across all states since 2019, with the strongest volume growth seen in California, South Dakota and Connecticut. Read more https://lnkd.in/ecr25Vam

Does innovation add value? After a spike during the pandemic, the rate of innovation across beverage alcohol categories continued to trend downwards. Data from IWSR’s Innovation Tracker shows that the total number of global NPD launches fell for the third consecutive year in 2023, reaching a similar level to 2018 and a fifth down on 2020’s peak. However the nature and rate of innovation – and revenue impact – varies significantly between categories.  Read more: https://lnkd.in/e_t2HjiC

Nationally in the US, no-alcohol beer has gone from strength to strength, growing at a 22% volume CAGR from 2019 to 2023, and in doing so, growing from a 0.5% volume share of total beer to 1.2%. While every state in the US has seen strong growth in no-alcohol beer (Mississippi saw the smallest growth but still grew 13% volume CAGR from 2019-2023), the biggest share growth has skewed towards the NE and NW of the US. Read more: https://lnkd.in/dX3xkXN2

Premiumisation in beverage alcohol is slowing - but there's an interesting counter-trend emerging. IWSR has teamed up with OC&C Strategy Consultants to analyse the evolution of premiumisation and what it means for brand owners. Discover the new playbook for the industry in our latest ebook: https://lnkd.in/eyCBUnyi

Latest IWSR data shows a shift in the drivers for premiumisation in beverage alcohol. Given these changing consumer tastes and occasions for consumption, how should brand owners respond? We've teamed up with OC&C Strategy Consultants to address this question, and have jointly identified a new set of category codes for the industry. Read our full analysis here: https://lnkd.in/eyCBUnyi

What are the seasonal patterns in the US beverage alcohol market, and how do these shift by category and by state? Most importantly, what impact do these trends have on brand owner strategy planning? Find out more in our latest US Navigator data. Read our full analysis on the Insights section of our website. IWSR’s newly launched product, US Navigator, tracks monthly beverage alcohol consumption by price tier across all US states, going back to 2019. 

Following the -2.6% decline in US total beverage alcohol (TBA) volumes recorded in 2023, IWSR forecasts had predicted a slight narrowing in 2024, with losses expected to moderate to -1.9%. However, TBA volumes fell by -2.8% in the first seven months of the year. A successful second half of the year could still undo some of these losses – but it does make the job that much more difficult.

IWSR US Navigator is now LIVE!

This week IWSR’s Jason Holway presented at the Brews & Spirits Expo in Bengaluru, India, on India’s beverage alcohol market in a global context, looking at both opportunities within India and globally. India is one of the major growth engines in value terms for beverage alcohol over the next five years. Read more here: https://lnkd.in/dRb5JPxg