Stradigi Marketing Inc.’s Post

It's true -- #b2bmarketing is a long-term effort, but it has come to have short-term accountability. And while lead generation should remain an important aspect of Marketing, with all the focus on generating leads, the effort to educate and convince the audience is increasingly being shifted to sales, which is a losing strategy. This is why #brandbuilding is so important. And, let's be clear...BRAND BUILDING IS LEAD GENERATION. Full stop.

B2B Marketing in 2025, Should focus on these 3 essentials: 🔵 1 Awareness Channel: Where is your audience (for B2B, LinkedIn, Webinars, etc.). 🟢 1 Nurturing Method: What is the simplest way to capture email addresses (e.g., lead magnets). 🔴 1 Conversion Tactic: The most effective way to book demo requests or calls (think “PUSH” emails). ❌ Most strategies are overloaded with SEO, paid ads, webinars, trade shows, and more—leading to scattered efforts ✅ Simplify to maximize impact. Here’s what works for me: 1️⃣ LinkedIn Takeover Build visibility, show credibility, and define your offering through ads or organic posts. Videos and images work really well. The goal? Slowly dominate your niche. 2️⃣ Lead Magnets Quarterly campaigns using guides, playbooks, or webinars to collect 500-1000 targeted emails, turning organic views into leads. 3️⃣ PUSH Emails Relatable, story-driven emails that address problems, showcase customer success and drive action. These convert better than “salesy” pitches. This approach has delivered results across industries like finance, healthcare, retail and more. 🎯 In 2025, focus less on doing everything and more on doing a few things but doing them well. What are the few things that work well for your ICP that you will focus on?

Please check out our new blog: Steps for Creating Your Account-Based Marketing Template This week we talked about:   Account based marketing is a strategy used in B2B marketing to increase profits. The approach emphasizes delivering experiences to prospects and treating leads, as distinct markets.  ABM offers a range of advantages, such as enhanced collaboration among teams and increased revenues for users. In this piece we delve into the world of B2B marketing tactics.  Lets explore the process and ways to excel at it. Understanding Account Based Marketing ABM concentrates resources on a group of leads within a market. It entails creating account based marketing campaign to engage with each prospect effectively. ABM personalizes messages based on the characteristics and needs of these prospects.  Unlike lead generation methods ABM doesn't cast a net but focuses on treating prospects as individual entities.  B2B mark... Click this link to read more if you find this helpful: https://lnkd.in/gd4HBDTE

Marketing That Matters: 7 Steps to B2B Clarity Marketing is not an endless checklist of 'showing up consistently' and 'automated emails.' It’s about meaningful campaigns that drive revenue and close deals faster. Yet, most B2B execs don’t support marketing—not because they don’t understand it, but because they don’t see its impact. This is why clarity is critical. Inspired by a post from Andrei Zinkevich, here's a seven-step plan to ensure every campaign is clear, actionable, and aligned with business goals. 1️⃣ Revenue Analysis to Shape ICP: Analyse revenue from different markets and verticals. Identify your best customers and narrow down your Ideal Customer Profile (ICP) based on insights from customer interviews and buying patterns. 2️⃣ Targeted Demand Programs: Design specific programs to drive awareness in your target market. Be clear on metrics to gauge success and establish a baseline to measure program impact. 3️⃣ Demand Generation Tactics: Develop targeted programs to generate genuine demand for your service or product. This includes creating valuable content and campaigns that address the specific needs of your ICP. 4️⃣ Account Warming with Sales Collaboration: Identify accounts showing early interest and create strategies to nurture them in collaboration with sales. This ensures a seamless transition when the account is ready for outreach. 5️⃣ Non-Pushy Nurturing for Early-Stage Accounts: Establish nurturing tactics that provide value without being overly promotional for accounts that aren't sales-ready. Educate and engage them to keep them interested over time. 6️⃣ Feedback and Iteration: Gather feedback from key stakeholders and listen carefully to concerns. Address potential objections and fine-tune your approach to ensure alignment across teams. 7️⃣ Detailed Campaign Playbooks: Build a comprehensive marketing plan for each campaign with clear goals, a revenue forecast, leading indicators to track progress, a timeline, and task assignments for the team. This provides a roadmap that ensures everyone is aligned and working towards measurable outcomes. 📢 What’s one thing you think most marketing plans are missing? Drop your thoughts in the comments #b2bmarketing

Pardon the soap box: As critical as lead generation is within B2B marketing, we are in danger of over-rotating on "activating names" that fit an ICP profile, while short-changing the need to build brand awareness & brand understanding. By generating leads without a focus on building brand understanding (e.g. what, why a company does what it does - and why it matters to the ICP), B2B companies end up with, yes, big lead and MQL lists that look good on a dashboard but with poor conversion, often left to the BDR or Sales teams to work and activate: a losing game for what is often a high-turnover team with minimal investment in ongoing training. Not to mention prospects who are very hard to engage "live". It's time to relook at how B2B prospects research and buy (hint: it looks a lot like B2C). Good article that highlights some of this:

In the world of B2B marketing, there are two main approaches to capture leads: Account-Based Marketing (ABM) and Demand Generation. But which one is right for you & how do you choose? https://lnkd.in/dipyzNJB ➡ Our blog post dives deep into the key differences between ABM and Demand Generation. We'll help you identify your ideal customer profile, understand your resources, and ultimately choose the B2B marketing strategy that brings home the most qualified leads! . . #B2BMarketing #ABM #DemandGeneration #LeadGen #MarketingStrategy #OnlyB2B

Demand generation helps IT security companies stand out in a competitive market. By building trust and educating prospects, you can generate and nurture leads efficiently. Focus on key elements like defining your target market, value proposition, and buyer personas to create a robust demand generation funnel. Optimize your performance by tracking conversion rates, lead quality, and ROI.

What is the most important thing for B2B marketing success? Let's discuss the importance of the AIDA framework in B2B marketing. 💡 The AIDA framework is a timeless model that outlines the stages a customer typically goes through when making a purchasing decision. ↳Attention ↳Interest ↳Desire ↳Action Before diving into detailed marketing strategies. It's essential to understand how this framework applies to B2B scenarios. 🎯 Attention: ↳ Capture the attention of potential clients by highlighting their pain points or presenting compelling industry insights. ↳ Engage through social media posts, thought-provoking blog content, or eye-catching email subject lines. 💡 Interest: ↳ Pique their interest by showcasing how your product or service addresses their specific challenges. ↳ Share case studies, offer free trials, or host webinars that demonstrate your expertise. 🔥 Desire: ↳ Create a desire for your offering by emphasizing its unique benefits and value proposition. ↳ Use persuasive messaging and testimonials to illustrate how your solution can positively impact their business outcomes. 🛒 Action: ↳ Encourage prospects to take action by providing clear calls-to-action (CTAs) that prompt them to engage further. ↳ Make it easy for them to move forward in the buying process, whether it's scheduling a demo, requesting a quote, or signing up for a consultation. 🔰 Applying the AIDA framework effectively: ✅ Generates leads: ↳ Systematically guide potential clients through the stages of AIDA to attract and nurture qualified leads. ✅ Builds relationships: ↳ Address their needs and concerns at each stage to build trust and credibility, strengthening relationships with prospects. ✅ Drives conversions: ↳ Strategically guide prospects towards taking action, increasing the likelihood of conversion and ultimately, sales. In summary, the AIDA framework provides a structured approach to B2B marketing, helping businesses effectively capture attention, generate interest, spark desire, and drive action among their target audience. 🤔 Do you believe that applying the AIDA framework is crucial for B2B marketing success? 🔁 Share if you find this valuable!

🎯 B2B Marketing Leaders: Are You Still Guessing Your Lead Targets For CY25? Here's the truth - - too many of us start with "we need X% more leads than last year" without any real math behind it. 𝙒𝙖𝙣𝙩 𝙩𝙤 𝙜𝙚𝙩 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘? Start planning from the bottom up: 1) Get the annual revenue target from sales 2) Use average deal size to calculate how many wins you need 3) Use pipeline stage conversion rates and work backwards through your funnel: • Opportunity to Closed Won Rate • SQL to Opportunity conversion rate • MQL to SQL conversion rate Here's an example: • $10M quota ÷ $100K avg deal size = 100 wins needed • Opportunities needed: At 25% win rate = 400 opportunities • SQLs needed: At 30% SQL-to-Opp = 1,333 SQLs • MQLs needed: At 25% MQL-to-SQL = 5,332 MQLs annually (444 monthly) Now you know exactly how many leads you need - and can explain WHY to your CEO or CRO. 𝙒𝙖𝙣𝙩 𝙩𝙤 𝙨𝙘𝙤𝙧𝙚 𝙖 𝙛𝙚𝙬 𝙗𝙤𝙣𝙪𝙨 𝙥𝙤𝙞𝙣𝙩𝙨? 1️⃣ Build in a buffer (eg 20%) for seasonality and market changes. Your sales team will thank you. 2️⃣ Think about creating a separate plan for inbound (with typically lower deal values and where marketing are expected to generate 100% of the pipeline) and a separate plan for outbound (with typically higher deal values and where marketing might be expected to generate eg 30% of the pipeline). This is part 1 of Smarketrs series on bottom-up planning. Tomorrow: Why conversion rates are your secret weapon 👀 --------------------- 𝙉𝙚𝙚𝙙 𝙝𝙚𝙡𝙥 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙥𝙡𝙖𝙣𝙣𝙞𝙣𝙜 𝙛𝙤𝙧 𝙣𝙚𝙭𝙩 𝙮𝙚𝙖𝙧? 🎯 DM Neil Cassar or Barry Duffy or hit the 'book an appointment' link above in our profile to book a slot and we'll review your lead/ demand generation plans 📅

Marketing is complex and multifaceted. Many times companies get focused on just one aspect, completely forgetting the other aspects that are vital for success. Lead generation is no doubt important, but that alone isn't enough. Buyers need to know YOU. They are invested in what your company stands for and is at its core level. Read this article to get more insight. #leadgeneration #brandidentity #marketingstrategy