Janet Jaiswal’s Post

Many B2B companies will ignore this, but I’ll say it anyway: Your B2B strategy needs the right structure. Good structure gets you: ☑ Increased lead generation ☑ Higher ROI ☑ And faster sales cycles Here are 6 key strategies for you: Develop a comprehensive marketing plan ↳ Aligns your team around clear goals ↳ Include target market, budget, and channels ↳ Helps prioritize impactful activities Map out the B2B buyer's journey ↳ Tailor your strategies for each buying stage ↳ Awareness → Consideration → Decision ↳ Personalize content for every step Leverage content marketing ↳ Positions you as an industry leader ↳ Educates and nurtures leads ↳ Boosts SEO and organic traffic Implement SEO and intent-based keywords ↳ Targets each stage of the buyer's journey ↳ Use informational, comparison and purchase keywords ↳ Drives prospects from awareness to conversion Focus on demand generation ↳ Build awareness before lead forms ↳ Use social media, webinars, and thought leadership ↳ Create demand, not just leads Invest in analytics and testing ↳ Track performance and adjust based on data ↳ Use A/B testing to refine campaigns ↳ Set KPIs for every campaign Implement effectively. Structure better! Remember: Master the core strategy, then layer in supporting elements. P.S. If this was useful for your B2B marketing, share it ♻️

It's time to rethink B2B marketing... Lead generation tactics may feel precise, but they neglect the vast majority of your potential market. Focus on building long-term demand with 'performance branding'. 💡 Key takeaways from the article: 1) 95% of buyers aren't actively in the market. Lead gen can't create demand where none exists. 2) Build 'mental availability': Make your brand the first that comes to mind when needs arise. 3) Performance branding leverages the 'RMB' framework: Reach your whole category, Message around entry points, and Brand consistently. Ready to drive long-term growth? Read the full article here => https://lnkd.in/gkGXhrt9

📢 Exciting News for B2B Marketers! 🚀 👨💼🎯 As a B2B marketer, building an effective marketing funnel is crucial for driving conversions and propelling your business forward. That's why I'm thrilled to share with you a comprehensive guide to building an effective B2B marketing funnel for 2024. 📈🎯 📚 In this guide, you will gain valuable insights into understanding the B2B marketing funnel, its stages, and how to tailor your strategies to drive conversions. Whether you're a marketing manager, market researcher, or digital marketer, this guide will equip you with the knowledge and tools to succeed in the ever-evolving digital landscape. 💡💼 🔍 Curious to learn more? Click the link below to access the comprehensive guide: 🔗 https://lnkd.in/e5ZGmnis 📣 Share this post with your colleagues and networks to spread the knowledge and empower fellow B2B marketers in building effective marketing funnels for their businesses. Let's revolutionize B2B marketing together! 🌟🤝 #B2BMarketing #MarketingFunnel #DigitalMarketing #CMOIntern #BusinessSuccess #LinkedIn #MarketingStrategies 🌐 Stay ahead of the competition and unlock the true potential of your B2B business with this comprehensive guide. Don't miss out! Let's elevate our B2B marketing game together. 🚀💼 #LinkedInNetworking #B2BMarketingGuide #SuccessInTheDigitalAge #MarketingTips #BusinessGrowth #CMOIntern

If you're running a B2B business, cold outbound is a marketing strategy worth considering. Here's why: 🎯 Direct Access to Decision-Makers: Cold outbound allows you to reach decision-makers directly, bypassing gatekeepers and facilitating quicker connections. 📈 Scalability: This strategy enables you to scale your outreach efficiently, targeting numerous prospects with personalized messages. 💰 Cost-Effectiveness: Compared to other marketing strategies, cold outbound requires a relatively low investment, making it accessible for companies of all sizes. 📊 Measurable Results: Cold outbound offers clear, trackable metrics, such as open rates, response rates, and conversion rates, allowing for continuous optimization. Not convinced yet? Here are some advantages and statistics: - 📈 High ROI: Cold emailing can yield a high return on investment. For example, a study by DMA found that email marketing can achieve an ROI of 3800% [DMA](https://lnkd.in/dCgsFGtP)]. - 🔗 LinkedIn's Impact: LinkedIn is a top platform for B2B marketing, with 80% of B2B leads sourced from the site [LinkedIn Marketing Solutions(https://lnkd.in/dPRvKnkH)]. - ⚡ Efficiency: Personalized emails can improve response rates by up to 100% [Campaign Monitor (https://lnkd.in/dq5cWfYr)]. - 📬 Open Rates: Cold emails typically see an open rate between 15-25%, indicating effective initial engagement [HubSpot - (https://lnkd.in/dS79sR8C)]. - 📞 Response Rates: The response rate for well-crafted cold emails ranges from 1-5%, demonstrating the potential for meaningful interactions [HubSpot (https://lnkd.in/dS79sR8C)]. In short, cold outbound can help you drive more revenue by generating more qualified leads and sales calls for cheaper.

As a B2B marketing consultant, I'm always closely monitoring insights and trends of buyer behaviour, and one recent insight from research that stands out is this... 💡 Buyers are taking longer to commit to purchases, with *75% of B2B marketers noting this shift (up from 67% last year)💡 This change underscores the importance of patience and strategy in your marketing efforts. Here are a few of my thoughts on what you can do as a B2B business... 🛣️ Understand your buyer's journey forensically The decision-making process is more complex than ever. It's crucial to map out the buyer's journey and identify touchpoints where you can engage effectively. 👑 Content is king Providing valuable, relevant content that addresses potential pain points can help nurture leads over time. Think free mini-courses, case studies, and insightful blog posts, as well as repurposing your content on platforms like LinkedIn. 📱Leverage digital channels With 93% of B2B marketers finding LinkedIn the most effective platform for content distribution, it's time to double down on your social media strategies. Engaging with prospects where they are is essential. 🤝 Build relationships Focus on relationship-building rather than immediate sales. Authentic connections can lead to trust, which ultimately drives conversions. B2B marketing and sales is a constantly shifting landscape and insights like this enable us all to adapt our strategies accordingly. Are you finding it's taking longer to convert prospects into customers? Are you finding you need to work twice as hard to convert the same level of sales? *According to Forrester’s Marketing Survey, 2024

Marketing That Matters: 7 Steps to B2B Clarity Marketing is not an endless checklist of 'showing up consistently' and 'automated emails.' It’s about meaningful campaigns that drive revenue and close deals faster. Yet, most B2B execs don’t support marketing—not because they don’t understand it, but because they don’t see its impact. This is why clarity is critical. Inspired by a post from Andrei Zinkevich, here's a seven-step plan to ensure every campaign is clear, actionable, and aligned with business goals. 1️⃣ Revenue Analysis to Shape ICP: Analyse revenue from different markets and verticals. Identify your best customers and narrow down your Ideal Customer Profile (ICP) based on insights from customer interviews and buying patterns. 2️⃣ Targeted Demand Programs: Design specific programs to drive awareness in your target market. Be clear on metrics to gauge success and establish a baseline to measure program impact. 3️⃣ Demand Generation Tactics: Develop targeted programs to generate genuine demand for your service or product. This includes creating valuable content and campaigns that address the specific needs of your ICP. 4️⃣ Account Warming with Sales Collaboration: Identify accounts showing early interest and create strategies to nurture them in collaboration with sales. This ensures a seamless transition when the account is ready for outreach. 5️⃣ Non-Pushy Nurturing for Early-Stage Accounts: Establish nurturing tactics that provide value without being overly promotional for accounts that aren't sales-ready. Educate and engage them to keep them interested over time. 6️⃣ Feedback and Iteration: Gather feedback from key stakeholders and listen carefully to concerns. Address potential objections and fine-tune your approach to ensure alignment across teams. 7️⃣ Detailed Campaign Playbooks: Build a comprehensive marketing plan for each campaign with clear goals, a revenue forecast, leading indicators to track progress, a timeline, and task assignments for the team. This provides a roadmap that ensures everyone is aligned and working towards measurable outcomes. 📢 What’s one thing you think most marketing plans are missing? Drop your thoughts in the comments #b2bmarketing

Pardon the soap box: As critical as lead generation is within B2B marketing, we are in danger of over-rotating on "activating names" that fit an ICP profile, while short-changing the need to build brand awareness & brand understanding. By generating leads without a focus on building brand understanding (e.g. what, why a company does what it does - and why it matters to the ICP), B2B companies end up with, yes, big lead and MQL lists that look good on a dashboard but with poor conversion, often left to the BDR or Sales teams to work and activate: a losing game for what is often a high-turnover team with minimal investment in ongoing training. Not to mention prospects who are very hard to engage "live". It's time to relook at how B2B prospects research and buy (hint: it looks a lot like B2C). Good article that highlights some of this:

Try out these B2B Secret Marketing Strategies and create more impactful campaigns and stronger connections with your audience; 1. Emotional Connection Matters: While B2B marketing often focuses on logical reasoning and ROI, emotional connections play a significant role. Businesses are run by people, and appealing to their emotions can be a powerful tool in building long-term relationships. 2. Relationships Over Transactions: Successful B2B marketing goes beyond one-off transactions. It's about nurturing and maintaining relationships with clients over time. This often involves personalized communication, understanding their pain points, and providing tailored solutions. 3. Content Is Key: Content marketing isn't just for B2C. In B2B marketing, providing valuable content that educates and informs your audience can position your brand as an industry leader and trusted advisor. 4. Social Proof Is Crucial: Testimonials, case studies, and reviews carry significant weight in the B2B world. Businesses want to see evidence of your success with other clients before committing to a partnership. 5. Data-Driven Decisions: B2B marketers rely heavily on data and analytics to understand customer behavior, track campaign performance, and optimize strategies. Data-driven decision-making can lead to more effective marketing efforts and higher ROI. 6. Longer Sales Cycles: B2B sales cycles are typically longer than B2C. It's essential to understand and accommodate this extended timeline in your marketing strategy, focusing on building trust and providing ongoing support throughout the buying process. 7. Networking Is Key: Personal connections and networking play a crucial role in B2B marketing. Attending industry events, participating in online forums, and nurturing relationships with key stakeholders can open doors to new opportunities and partnerships. By leveraging these hidden secrets, B2B marketers can create more impactful campaigns and forge stronger connections with their target audience.

B2B vs. B2C: How to Choose the Right Marketing Strategy? Let's Discuss: B2B and B2C digital marketing strategies differ significantly due to their target audiences and objectives. B2B marketing is more focused on building relationships, providing educational content, and navigating a longer sales cycle, all while maintaining a professional tone. It aims to solve specific industry challenges and build trust among decision-makers. On the other hand, B2C marketing targets individual consumers, often with a shorter sales cycle. It uses engaging, emotional content to drive quick actions, with a focus on personal benefits and lifestyle. The communication is typically more informal, aiming to connect on a personal level. B2B (Business-to-Business) Digital Marketing 👇 ✅ Target Audience: Focuses on companies and decision-makers within organizations. ✅Content: In-depth, educational content like whitepapers, case studies, and webinars. ✅Sales Cycle: Typically has a longer and more complex sales process with multiple decision-makers involved. ✅Relationship Building: Prioritizes building long-term relationships through trust and credibility. ✅Communication Tone: Professional and formal tone tailored to industry-specific challenges and solutions. B2C (Business-to-Consumer) Digital Marketing 👇 ✅Target Audience: Focuses on individual consumers with varied interests and needs. ✅Content: Engaging, entertaining, and visually appealing content like social media posts and videos. ✅Sales Cycle: Generally has a shorter sales cycle with quicker purchase decisions. ✅Emotional Appeal: Taps into emotions, personal benefits, and desires to drive quick actions. ✅Communication Tone: Friendly, informal, and relatable, often emphasizing lifestyle and trends.

In the world of B2B marketing, there are two main approaches to capture leads: Account-Based Marketing (ABM) and Demand Generation. But which one is right for you & how do you choose? https://lnkd.in/dipyzNJB ➡ Our blog post dives deep into the key differences between ABM and Demand Generation. We'll help you identify your ideal customer profile, understand your resources, and ultimately choose the B2B marketing strategy that brings home the most qualified leads! . . #B2BMarketing #ABM #DemandGeneration #LeadGen #MarketingStrategy #OnlyB2B