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Are you curious about the real secret behind niching down — without feeling like you are pigeonholing your agency? In this episode of Sell With Authority, Predictive’s own brilliant strategist Hannah Roth shares key insights into the power of niching down by using six specific strategic lenses. Discover why niching down isn’t about limiting yourself. It’s about making it easier for your clients to say YES. By focusing on your niche — you not only attract right-fit clients but you also pave the way for meaningful referrals. You and your team can remove friction from the sales process — and sell more of what you do. Listen here: https://bit.ly/3A1Gii6

Let's talk about getting leads to buy faster. If you have an email list you probably... Drip out content. Wait. Drip some more. Wait longer. But somehow, leads just… linger. Here’s the thing: slow conversions aren’t about your leads being uninterested or lazy. It’s about how much time they’ve spent on your content. Think about your favorite TV show. Did you watch one episode a week and feel hooked? Or did you binge-watch three seasons in a weekend? Bingers are buyers. When leads consume 30, 40, or 50 minutes of your best content in a short time, they build trust. Fast. They start to see the value you bring. They get clarity. Here’s the good news: You don’t need more content. You just need to structure what you already have into a binge-worthy experience. Because when prospects binge, they buy. Want to see how to make it happen? Let’s chat.

Agencies that specialize grow faster. In this episode, I unpack the transformative power of specialization and a simple three-step framework for identifying the perfect niche. I also shed light on common mistakes to avoid when niching down. Whether you’re refining your strategy or starting fresh, this episode gives you practical advice to help you carve out your niche, stand out from the crowd, and build an agency that thrives. Some actionable key takeaways for agency founders: → Choosing a vertical market can lead to long-term success. → Specialized agencies grow faster than generalists. → Market research is essential before committing to a vertical. → Be sure to gather insights from your existing client base. → It's never too late to specialize! The episode is available now on all major platforms. Go Listen 🎧 --------------------------- Hi! I'm Corey Quinn 🎯 🚫 Don’t let an algorithm decide what you read! Join hundreds of readers who get my daily growth tips.   ⬆️ Click "Visit my website" under my name to subscribe    ♻️ Please repost if this was useful

Sharing too much value is what’s keeping your audience from taking action! If you want to not only attract those aligned dreamy clients every month but also want to get them to take action whether it’s: → Filling out an application → Booking a 30-minute call → Sending you a DM → Driving them to your podcast You need to be creating 3 types of content! ✓ Attraction content → Problem aware content → Polarizing content ✓ Connection content → Brand building → Authority content → Belief shifting ✓ Activation content → Solution aware This is how you get your audience to go from saying “I love this” to “I need this” Because when you actually show your audience your unique approach and show them what’s possible because you’ve “been there, done that”. That’s when your content will speak to your people and get them lining up to work with you. My ACA content Framework was designed to help you take people from attraction to activation every single time! And when you understand how this works, you can turn your social media into a lead-generating machine organically. Let me show you how this works… → P.S. Grab my FREE mini-course from my bio where I show you exactly how to incorporate this framework to drive more leads to your business every month on repeat. Jessica Morissette

Think CMOs have time for a “quick question” email? They don’t. And those templates you’re using? They’re not helping. In my latest Stop the Noise episode, I sat down with Norman Guadagno, a seasoned marketing leader who knows how to connect with top executives the right way—no gimmicks, no fluff. Here’s what Norman shared about breaking through the noise and building real relationships: > Stop Using Templates: CMOs see through generic outreach a mile away. Take the time to show you’ve done your homework and ask thoughtful questions. > Reframe the Problem: Instead of guessing what they need, share real insights from others in their position. “20 CMOs told me X is a big challenge. Is that true for you too?” That’s the kind of outreach that stands out. > Focus on What They Care About: For CMOs, it’s all about pipeline and lead quality. If you can connect what you do to their measurable goals, you’ll have their attention. > Play the Long Game: Relationships win over transactions every time. It’s not about a quick deal—it’s about trust and mutual value. Want to hear more from Norman on how to build meaningful connections with CMOs? Check out the full episode here: https://lnkd.in/gEDA7TMA Because let’s face it, nothing gets in the way of your goals faster than noise. Let’s cut it out and get intentional.

We recently started working with a new client at BuiltRise At first, they only wanted to post from their company account. The content was good, but the results could have been better. Our team convinced them to give their personal account a try because we’ve seen time and time again that those perform better than a company account. Because we've learned over the years that posting from personal accounts is where you can get a truly tangible ROI from social media the fastest. We are big believers that you should be posting on both your company account and personal accounts to grow your company and personal brand, and you don’t need to be booking meetings or seeing direct leads come in through social media. But we also believe that if you can book meetings you should absolutely do it. Between the clients we have doing this now: → We’ve booked 7 prospective customer meetings (3 of which have closed, and the others are in their pipeline) → We’ve scheduled 8 coffee chats with other industry experts who are sources of referrals → We’ve scheduled 1 podcast interview Growing your brand is a slow roll. But what can speed it up significantly is also investing in your personal branding. This is the same way that I’ve been able to grow my personal account to 𝗼𝘃𝗲𝗿 𝟱𝟬𝗞 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 in the last few years. P.S. We’ve got a few slots left for the end of the year - if you’re thinking about growing your personal and/or company social media reach out and let us know! [email protected]

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐜𝐫𝐢𝐞𝐝 𝐢𝐧 𝐚 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐬𝐞𝐭𝐭𝐢𝐧𝐠? Well, I have. I was battling a lot of personal issues, and my pent-up emotions decided to burst out in the office. Thankfully, I was alone at that point. Tears fell with no sign of stopping. After some moments, I heard footsteps. I quickly dried my tears, but it was too late to escape to the washroom. I raised my head and smiled. My eyes gave me away, but I wore my smile proudly. It was a client, and I served him exactly what he wanted. Then another one came, and another. I served as if nothing had happened, though my eyes were still red and swollen. Reflecting on that scene, I realized consistency is hard. I have a post on consistency, read books, listened to podcasts, and watched videos. I have an array of knowledge concerning things that must be put in place to ensure consistency. Yet, it doesn't make the difficult aspect of it any easier. 𝐆𝐫𝐞𝐚𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐝𝐨𝐧'𝐭 𝐛𝐚𝐬𝐞 𝐭𝐡𝐞𝐢𝐫 𝐰𝐨𝐫𝐤 𝐨𝐧 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐬. 𝐓𝐡𝐞𝐲 𝐞𝐧𝐬𝐮𝐫𝐞 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐬𝐞𝐫𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲, 𝐫𝐞𝐠𝐚𝐫𝐝𝐥𝐞𝐬𝐬 𝐨𝐟 𝐡𝐨𝐰 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐟𝐞𝐞𝐥𝐢𝐧𝐠. Serving is putting the needs of the client before your own. It’s about doing the work we don’t feel like doing at the moment, yet doing it anyway because we are professionals. It's been three days since my last post, but I will consistently work on my consistency. 𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐠𝐫𝐞𝐚𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐛𝐞𝐠𝐢𝐧𝐬 𝐟𝐫𝐨𝐦 𝐚 𝐩𝐥𝐚𝐜𝐞 𝐨𝐟 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲. #marketingtoday #marketing #consistency #service

Learn why it's vital to consistently post content and be present on the platform for maximum visibility. Don't miss out on potential customers who are actively searching for businesses like yours. Full Episode: https://lnkd.in/grpcX6eF #TikTokForBusiness #SocialMediaMarketing #LocalRestaurant #DigitalMarketing #AttractCustomers #SocialMediaVisibility #BusinessGrowth

Happy Saturday, I've only just had breakfast but I'm here to tell you that the Press Club Fame Deal is here and has been created to serve up the ultimate media meal to make you famous 🌟 Here’s what’s on the menu: Main: Power-packed PR guidance to get you noticed across TV, radio, newspapers, podcasts, and magazines, and from strategic pitch support to insider tips, I’m passionate about setting you up for success. Side: Action-packed calls where we dive into the best tactics to get featured, plus, real-time feedback on your pitches and ideas to keep you on track and your inbox full. Drink: Get the boost you need from a community of go-getters and supporters who are right there to celebrate your wins, cheer you on, and offer that extra push when you need it most. With The Press Club Fame Deal, you’re not just joining a membership, you’re ordering up full media visibility on a silver platter. £50 for the rest of 2024 means you’ve got time to start your press journey and turn the notch up on your business. Just click on the link and let’s get you into the press https://lnkd.in/eV6UuM6x If you’re ready for that all-in-one fame feast, grab your spot today and let’s turn your brand into a household name 🚀 Natalie

If you are thinking about building a community as a way to grow your business, you will want to listen to today’s guest, Jared Robin ⏭ Robin. Jared Robin is the co-founder of RevGenius, a thriving community of 45,000 revenue professionals built in just three years. His experience provides valuable insights into what it takes to create and grow a successful community from scratch. Other reasons to listen to this episode: 1. Transformative Career Journey: Jared's journey from a career in sales to becoming a community leader is both inspiring and educational. Jared's willingness to constantly evolve and adapt, as seen in his ventures and the strategic pivots he makes, offers valuable lessons in resilience and innovation.how pivoting and leveraging new opportunities can lead to tremendous success. 2. Unique Perspective on B2B Marketing: As someone who transitioned from traditional sales roles to pioneering community-led growth, Jared offers a fresh and innovative perspective on B2B marketing strategies. 3. Passion for Empowering Others: Jared’s initiatives, like the CoLab newsletter, are designed to connect fractionals and founders, highlighting his commitment to helping others succeed by creating collaborative and supportive environments. 4. Advocating for Inclusive Communities: Jared's commitment to creating inclusive spaces that cater to diverse groups, including senior leaders and individual contributors, sets a standard for building communities that are welcoming and supportive for all members. See comments for link to the episode.