Susan Tatum

In 2018 I cut blog production in half and readership grew by over 25% (+ we reached millions). Here are 3 simple things I did: 1. Focused on quality, not quantity Your audience doesn't care that you post two blog posts a week. They care that you can help them. When we focus only on production goals, we churn out subpar content. 2. Updated old content The fastest way to give your traffic a boost? Update your existing content. For 10 weeks we did nothing but update old blog posts. We enhanced all of the metadata, titles, content, CTAs. And it drove a massive increase in traffic and trial conversions. 3. Remixed and distributed the best hits Your best content is popular for a reason. Lean into it. Create platform-native content for social. Remix an article into an email newsletter. Create a video based on the same topic. The more types of content you create around an idea or topic, the more arrows you have in your quiver. That's it. 1. Focus on quality, not quantity 2. Update old content 3. Remix and distribute your best hits Now is the perfect time to start looking at your content stack. What's working. What isn't. And build a new plan for the final push of 2024. *** P.S. Get my best distribution and repurposing playbooks straight to your inbox every week when you subscribe to my newsletter.

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In today's episode, we're diving deep into the concept of scaling a brick-and-mortar business. Many of us start as solopreneurs, fueled by passion and a desire to share our expertise with others. But as our businesses flourish, the question of scalability arises: How do we take our ventures to the next level? During a recent consultation with one of my VIP clients, we explored this very question. Should they expand into a larger physical space, or pivot towards online courses to reach a wider audience or do we just sit tight for a bit. It's easy to get sucked into the hustle of grow, build, and scale. But on must look at the logistics, the numbers, the stress level of what you can truly handle and how it affects those you love. https://lnkd.in/gMZJyaSJ #marketingagency #seoconsultant #seoconsulting #seo #seoexpert #brickandmortarvisibilty #brickandmortarbusiness #thebrickandmortarvisibilitypodcast #smallbusinesspodcast #googlebusiness #accountability #visibilitycoach

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A podcast is a content marketer's dream. But only if it's planned, created, and used correctly. Your show should... 1. Amplify your brand awareness. 2. Make your audience want to tune in. 3. Fuel social and email distribution. And once you have a consistent quality show, you can use it forever. *** Get my free 5-day distribution crash course: https://bit.ly/3Wzefzu

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Confidence is everything, as the saying goes. But how do you get confidence? And what difference does it make in your results as a copywriter? We really get into it today on Copywriters Podcast. https://lnkd.in/gfQKthuq youtube: https://lnkd.in/ghjni8dE

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Talking about website 🕸️ conversions. This comes up a lot when I'm on sales calls. I get asked well what do I need to do to improve my website to get people to convert? You have a form that says get demo. That's good enough right? 🙅‍♂️ Why not offer them something like a savings calculator or something where they can interact with. They can put in their data, try to figure out is the solution that you're offering me right for me. It's creating something sticky 🍯 on your website. It's keeping them there a little bit longer, and then maybe ask for their email address, and then you can nurture them a little bit. Drop in the comments what you think and what you're doing to try to get people to convert beyond a demo request. Go, Sixers! #website #conversion #technology #digitalmarketing #content

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A lot of "new" content is a trap for content marketers. 1. It creates a false sense of urgency/priority. 2. It takes more time and energy to create something new. 3. New content can be a distraction from the things that matter most. There's no guarantee your new content will be any better than what you already have. And yet, 90%+ of resources, money, and planning go toward new content that has never proven to work. If you want to get better results from your content, look at the quality of it (and not just the quantity). - Does it solve problems for your audience? - Does it build trust with them? - Is it created in a way that people will consume? And look at your existing content with a lens to see "what's next." Not to immediately hit publish and move on. You can't always expect something new to be your magic cure. #contentmarketing #contentrepurposing #contentdistribution

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The secret to successful marketing as a first-time nonfiction writer is cultivating your own audience. A blog is an excellent platform for this. In a blog, you can: ✨ Make a personal connection with readers while sharing your knowledge ✨ Gather email addresses to create your own mailing list. ✨ Encourage pre-launch interest and boost early book sales ✨ Prove your worth and become the go-to expert in your industry. Building your own email list lets you directly contact interested readers instead of depending on social media. How can you use a blog to build a personal connection with your audience and boost your book's success as a first-time author? Have you joined my Book Marketing Kickstart Challenge yet? Learn my top 5 book marketing tips in this free 5 day course. Join today at https://lnkd.in/g4U8e5TQ #marketingtips #authors #bookmarketing

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Marketing your book is not a one-off activity. I discussed this with Owen Sammarone 🚀 on the Daily Author Podcast. Listen to learn how: • To write a book people want to read • To market your book to #1 best seller • To use your book as a lead magnet for your business Check out the episode 👉 https://t.co/Qc6mP58rn6

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Having trouble landing that book deal? Randy Peyser, founder of Author One Stop, Inc. and with 20+ years in the publishing world, cuts through the noise on how to pitch your book right, build strong connections with agents, and avoid the mistakes that can mess up your shot at success. In this episode of the Author Your Brand Show, she gives you the straight talk on navigating the industry and deciding between self-publishing and traditional publishing. Key Takeaways: • Build real relationships with agents and publishers to boost your chances. • Get your online presence in shape to catch the eye of publishers. • Avoid rookie mistakes by understanding the business side. • Weigh the pros and cons of self-publishing vs. going traditional. Ready to step up your pitch and get that book deal? Catch the episode here: https://lnkd.in/eEZqCSXi

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⏳ Coaches, Trainers, and Speakers—Struggling to Manage Your Time? ⏳ Are you tired of juggling multiple calendars just to keep your schedule organized? Imagine this for a moment: ✅ Custom calendars tied to your own website domain ✅ No more crazy, generic URLs—your brand is front and center in every link ✅ Multiple calendars that de-conflict each other automatically—one-on-one calls, trainings, and recurring meetings all in one place ✅ Zoom, StreamYard, and more—all linked seamlessly and viewable on your mobile device As a coach, trainer, or speaker, your most valuable asset is time—and managing it should be effortless! Would you like to know how to make it happen? Drop "CALENDAR" in the comments, and I’ll share something that could revolutionize how you manage your time and brand! 👇 #TimeManagement #CoachingLife #EfficiencyTips #Branding #MaximizeYourImpact

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Tune into our latest M4B Podcast episode with Kim Marshall and discover why a simple approach and leveraging your clients' success stories are key strategies for success in 2024! Listen to 'The 1 Page Business Plan - Why Simple is Better In 2024' here https://lnkd.in/gJsaXfsn #mindsetnz #marketingnz #businessnz #podcastnz #mindsetmatters #successleavesclues #businesssuccess

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🚀 Attention Virtual Assistants! Are you tired of inconsistent clients and feast-or-famine cycles? It's time to shake up your marketing strategy! Join me and Brett Hollman on September 28th at 12pm AST for a FREE game-changing livestream: "What You're Doing Wrong In Your VA Marketing" In this power-packed session, we'll dive deep into: 1️⃣ Uncovering Your Unique Value Proposition: Stand out in a sea of generalists! 2️⃣ Crafting a Magnetic Online Presence: Make clients come to you! 3️⃣ Identifying and Attracting Your Dream Clients: No more settling for less! 4️⃣ Mastering Consistent Marketing Strategies: Keep those leads flowing! But wait, there's more! 🎉 I'm thrilled to announce my partnership with Enji, a revolutionary marketing software designed for small businesses like yours. Imagine having a tool that: - Builds a tailored marketing plan for you - Schedules your social media content - Tracks your KPIs effortlessly - Generates copy with AI assistance - Organizes your marketing campaigns - Keeps your brand assets in one place During the livestream, Brett will show you how Enji can transform your marketing efforts from sporadic to spectacular! Ready to break free from marketing overwhelm and attract a steady stream of premium clients? This is your chance! Drop a 🙋‍♀️ in the comments if you're ready to level up your VA marketing game, and I'll send you a personal reminder for the live stream. Don't miss this opportunity to revolutionize your VA business. See you on September 28th! RSVP here: https://bit.ly/4eAXQ3L #VAMarketing #FreeWorkshop #SmallBusinessGrowth #MarketingAutomation #TheRemoteCatalyst #Enji #Partner

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If you want to grow your agency predictably, you can’t rely only on referrals and your existing network to achieve that. David Kreiger dropped some rock-solid awesome insights about creating a predictable outbound strategy that will help you have more predictable growth in your agency. He emphasized the importance of being crystal clear about your Ideal Customer Profile (ICP) — who can you help the best and why? — and then timing your outreach perfectly to maximize the impact. Here’s the reality — creating a targeted outbound strategy doesn’t just improve your chances of success — it genuinely helps your prospects by addressing their immediate challenges. Candidly, it’s all about being human and relevant in your approach. Now’s the time to double down on predictable agency growth. Check the first comment for a link to the full episode. Onward with gusto!

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Lead Magnets: Compelling Offers to Attract Quality Leads https://buff.ly/32NtU23 - Lead magnets convert visitors into quality leads by providing something of value in exchange for their contact information. Get ideas on what makes a great lead magnet. #masterfulmarketing

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Here's what you can do to grow your practice this summer: - Improve your SEO - Optimize your listings in online directories - Update your headshots - Create an email marketing campaign - Connect with potential referral partners You can pick one or all. It doesn't matter. As long as you use the downtime to help you build your caseload in the fall. Need a little push? Start by subscribing to https://lnkd.in/gre-etCM #therapists #privatepractice #privatepracticesuccess

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