Are you curious about the real secret behind niching down — without feeling like you are pigeonholing your agency? In this episode of Sell With Authority, Predictive’s own brilliant strategist Hannah Roth shares key insights into the power of niching down by using six specific strategic lenses. Discover why niching down isn’t about limiting yourself. It’s about making it easier for your clients to say YES. By focusing on your niche — you not only attract right-fit clients but you also pave the way for meaningful referrals. You and your team can remove friction from the sales process — and sell more of what you do. Listen here: https://bit.ly/3A1Gii6
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Focus on the problems your organization is uniquely positioned to solve. There is one specific area where many reps make mistakes when it comes to prioritizing their territory.... they target the most recognizable brands first. This approach often falls short because it doesn’t reveal whether these organizations are a good fit for your product or service to begin with, or if you can even solve the problems they have. To effectively identify the opportunities worth your focus, you want to focus on the problems your organization is uniquely positioned to solve. When you’re researching potential prospects, you want to be gathering information such as: - What does this company sell? - How do they sell it? - Who do they sell it to? - How do they make money? Once you filter through this lens, it will help you eliminate opportunities that don’t really need your product — even if they fall within the target demographic. Jen Allen-Knuth shared a ton of insights in our recent episode of 10/10 GTM - Check the full episode below 👇
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TEACH ✨ INSPIRE ✨ DISRUPT || Creative Growth Strategist + Keynote Speaker - fueling entrepreneurial fire to help innovators and change-makers develop strategies and tools to accelerate growth, success, and impact.
4moOooooh!! I have been working on this and can’t wait to listen and learn from Hannah’s strategic brilliance!!