Sponsorship Group for Public Television’s Post

📺 Streaming is the new prime time for advertisers. The streaming landscape is evolving with ad-supported models on the rise. Dive into the world of ad-supported streaming and its booming future and discover how this shift impacts advertisers and viewers alike. #socialmedia #socialmediaagency #marketing #branding #business #socialmediatips

Could pausing a streaming ad for a snack break boost consumer engagement & your profitability? 🍫🤔 Turns out the Video Advertising Bureau found that within streaming platforms: ✔️ Approximately 1/2 of viewers respond when an ad is paused ✔️ People prefer streaming to live television ✔️ QR codes aren't as popular as shoppable ads 👉 https://hubs.ly/Q02x4Ypn0 #CTV #ProgrammaticAdvertising #Streaming #Marketing #Advertising #DigitalMarketing #MarketingBrew #ECommerce #ECommerceMarketing

Join us Wednesday, April 24, for Lunchtime Learning OTT, CTV & Streaming with Bill Chambers of a4 Advertising Learn the differences between OTT, CTV and streaming, how #advertising works on each, why they’re more critical than ever for marketers to understand. Includes complimentary lunch. Register: https://ow.ly/yMGc50RkLBO #digital #marketing #awareness #njbusiness #morriscounty

Looking to drive your brand’s KPIs through streaming video? You’re in luck because we’re sharing the “secret sauce” to making an impact with your streaming campaigns. Backed by custom research, this new report gives you the 6 ingredients successful brands are using to engage audiences, spur conversation and ignite action through #streaming. Download now ➡️ https://lnkd.in/eSkMFZHs

With streaming costs increasing, more viewers are opting for free ad-supported streaming TV (FAST). StackAdapt gives a comprehensive overview of how FAST enables advertisers to reach engaged audiences through targeted, non-skippable ads.

The buy and sell sides agree the ad-supported streaming ecosystem needs a way to normalize VOD and FAST inventories so they can be bought and sold the same way. Here's how the industry can get there: https://lnkd.in/eyxyjcbP #avod #streamingtv #streamingservices #OTT #CTV #streamingmedia #streaming #programmatic #programmaticadvertising #programmaticmediabuying #advertising #adrevenue #streamingvideo #streamingservice #streamingwars #SSPs #DSPs

Looking to boost your digital marketing strategy? Consider Tubi! This streaming platform isn't just a popular destination for free movies and TV shows—it also offers a unique, data-rich advertising model that's reaching millions of engaged viewers. Learn more about how Tubi is reshaping the streaming landscape and why it's a smart addition to your marketing mix. Read the full article here: https://lnkd.in/gER6u2Sj #KineticSequence #Tubi #StreamingAds

CTV Media's Streaming Results Case Study DTC consumer brand looking to increase sales using cost-per-acquisition streaming video. https://lnkd.in/gjxj52xh #advertising #marketing #ctv #ott #tvadvertising

Content Delivery Networks like bunny.net are paying special attention to audience preferences and viewer attention when it comes to the comparison of subscription models with free ad-supported models. While major players in streaming are adjusting their business models to capitalize, there is a big opportunity to provide alternative offerings that align with the niche desires of audiences and the technical specifications of creators. CDNs do not need to be relegated to TV models. Instead, we create wholly unique social experiences that drive engagement like no other. #CDN #Streaming #ContentDelivery #Innovation

As streaming became more popular, advertisers have had to shift their focus from traditional media to digital and social platforms. Register at www.futureofvideo.us to learn more! If you missed today's session, you can still register and watch on replays! [Great presentation Sarah Lee, Ph.D.!] #futurevideo24 #advertising #streaming #marketresearch #parksdata