Penthera’s Post

The shift to streaming accelerates and with more and more sports on streaming platforms this should continue. "Half of those who make live TV their "first stop" do so for news and sports content." - https://lnkd.in/gdHMKVw2 #TV #Streaming

Content Delivery Networks like bunny.net are paying special attention to audience preferences and viewer attention when it comes to the comparison of subscription models with free ad-supported models. While major players in streaming are adjusting their business models to capitalize, there is a big opportunity to provide alternative offerings that align with the niche desires of audiences and the technical specifications of creators. CDNs do not need to be relegated to TV models. Instead, we create wholly unique social experiences that drive engagement like no other. #CDN #Streaming #ContentDelivery #Innovation

Looking to boost your digital marketing strategy? Consider Tubi! This streaming platform isn't just a popular destination for free movies and TV shows—it also offers a unique, data-rich advertising model that's reaching millions of engaged viewers. Learn more about how Tubi is reshaping the streaming landscape and why it's a smart addition to your marketing mix. Read the full article here: https://lnkd.in/gER6u2Sj #KineticSequence #Tubi #StreamingAds

There’s no doubt streaming is gaining more and more momentum with viewers. However, when you look at the streaming fragmentation as noted below in the Nielsen Gauge report, the popular streaming platforms, which some are not ad supported or are limited to just national advertisers, have such little share as compared to traditional linear tv. I’m so glad Comcast Effectv offers both linear and streaming to reach audiences across AVOD, CTV, OTT and VOD. When you combine cable with other, which includes set top box VOD, cable wins at nearly 40% of all viewing time. Don’t let the media chatter of “cord cutting” sway you away from the most powerful and effective advertising medium.

The TV networks and streaming platforms which were cited as being most prominent within consumers’ top 5 choices in 2024 are Netflix (40%), followed by Prime Video (31%), Hulu (25%), Disney+ (18%), and Max (15%). While Netflix led the market in popularity for consumers in 2021 and 2024, Prime video made the largest jump in popularity with a 14% increase in consumers placing it in their top 5 platforms in the 3-year period. Streaming platforms are competing more than ever to lead the pack in content acquisition, original programming, and user engagement. As competition increases for streaming IP among the major players, expect the CTV advertising market to follow suit. #CTV #marketing #advertising #streaming

Streaming viewership on TV is up over 8% compared to last year, according to new data from Nielsen’s The Gauge. Curious about what else is trending in CTV usage? Get up to speed with our latest Insights on the 6 trends in CTV consumer behavior: https://lnkd.in/eJSeRxkt #Streaming #CTV #ConnectedTV #Advertising #Netflix #YouTube

Could pausing a streaming ad for a snack break boost consumer engagement & your profitability? 🍫🤔 Turns out the Video Advertising Bureau found that within streaming platforms: ✔️ Approximately 1/2 of viewers respond when an ad is paused ✔️ People prefer streaming to live television ✔️ QR codes aren't as popular as shoppable ads 👉 https://hubs.ly/Q02x4Ypn0 #CTV #ProgrammaticAdvertising #Streaming #Marketing #Advertising #DigitalMarketing #MarketingBrew #ECommerce #ECommerceMarketing

This year is the first year that each of the top 5 streaming services have reported profits. Streaming TV prices have increased 73% overall from 2019 to 2024. You can say goodbye to easy binging as CTV is starting to look like cable, with longform ads intertwined at the beginning and middle of shows. The fact that top streaming services are now turning a profit, alongside rising subscription costs, shows how the streaming industry is evolving into a more commercialized space, where the focus on revenue is shifting how content is delivered, how viewers engage, and how platforms compete. #streaming #ads #CTV

Did you know? The usage of free, ad-supported streaming (FAST) services has skyrocketed from 42% in 2019 to a whopping 67% in 2024 among American consumers! Horowitz’s fascinating study delves into how FAST services, 100% ad-supported, are revolutionizing the streaming landscape, providing advertisers with more opportunities to reach their audiences. Learn more here: https://lnkd.in/eQ_nJtwD

As streaming platforms have introduced more ad-supported tiers, viewers are becoming increasingly open to watching ads in exchange for lower costs. According to data from Hub Entertainment Research (via EMARKETER), 66% of US TV viewers prefer ad-supported options if it means saving $4–$5 per month. This shift highlights a growing acceptance of ads as a standard part of the streaming experience, reflecting how cost-conscious consumers are adapting to the evolving streaming landscape. Check out the chart below for more insights into this trend! #CTV #StreamingTrends #AdSupportedStreaming #ConsumerInsights #MediaInsights Nathan Scott