Merrill Dubrow’s Post

As streaming platforms increasingly focus on profitability, we’re entering a new era in the industry. Viewers are juggling multiple services with little loyalty to individual SVODs, making consistently engaging content the key to sustainable growth. Our latest report, Streaming Hits or Misses: Was Big Spending Worth It? offers a deep dive into the changing landscape of streaming. Inside, you’ll discover: * The top original shows across all platforms 📺 * Insights into Netflix’s market dominance 💪 * The influence of award shows on streaming trends 🏆 * And much more! 📊 View the interactive report to explore valuable metrics and analysis on the current state of the streaming industry: https://lnkd.in/gF8ypkMs #Streaming #SVOD #ContentStrategy #DigitalMedia #StreamingReport #EntertainmentIndustry #DataAnalytics #BusinessInsights

Streaming isn't just a trend; it's the backbone of entertainment in 2024.👇 20.1 million UK households subscribed to video-on-demand services in Q3- that's almost a third of the total population! It's clear the demand for seamless, reliable streaming experiences continues to grow. Viewers don't just want on-demand content but content that is of high quality and consistent. Technology like BunnyCDN makes sure that platforms can meet this demand. As streaming continues to dominate, the need for scalable, efficient solutions to manage massive viewership spikes becomes non-negotiable! #Streaming #ContentDelivery #BunnyNet

We know that streaming is the future of TV, but have you ever wondered how the different services stack up in terms of the content they offer? Well, wonder no more. The new State of Play report from Gracenote has you covered. https://lnkd.in/eUvRSgdF #streaming

Are you experiencing subscription fatigue? “Consumers are increasingly overwhelmed by subscription fatigue and seek differentiated content” “39% of global subscribers plan to cancel at least one subscription in the next 12 months, a 5pp increase from last year.” Check out some trends in streaming in this Global Streaming Study by Simon-Kucher #global #streaming #platforms #study #consumerbehaviour #customer #trends

Looking to drive your brand’s KPIs through streaming video? You’re in luck because we’re sharing the “secret sauce” to making an impact with your streaming campaigns. Backed by custom research, this new report gives you the 6 ingredients successful brands are using to engage audiences, spur conversation and ignite action through #streaming. Download now ➡️ https://lnkd.in/eSkMFZHs

This year is the first year that each of the top 5 streaming services have reported profits. Streaming TV prices have increased 73% overall from 2019 to 2024. You can say goodbye to easy binging as CTV is starting to look like cable, with longform ads intertwined at the beginning and middle of shows. The fact that top streaming services are now turning a profit, alongside rising subscription costs, shows how the streaming industry is evolving into a more commercialized space, where the focus on revenue is shifting how content is delivered, how viewers engage, and how platforms compete. #streaming #ads #CTV

The average number of paid streaming subscriptions has jumped from 2.4 to 3.0. How are consumers handling this change? Find out in our latest Global Streaming Study 2024. Download the report to explore more subscriber trends: skp.link/7gb #StreamingStudy24 #StreamingInsights #SubscriptionEconomy #SimonKucher #Consumers

The buy and sell sides agree the ad-supported streaming ecosystem needs a way to normalize VOD and FAST inventories so they can be bought and sold the same way. Here's how the industry can get there: https://lnkd.in/eyxyjcbP #avod #streamingtv #streamingservices #OTT #CTV #streamingmedia #streaming #programmatic #programmaticadvertising #programmaticmediabuying #advertising #adrevenue #streamingvideo #streamingservice #streamingwars #SSPs #DSPs

The average number of paid streaming subscriptions has jumped from 2.4 to 3.0. How are consumers handling this change? Find out in our latest Global Streaming Study 2024. Download the report to explore more subscriber trends: skp.link/7gb #StreamingStudy24 #StreamingInsights #SubscriptionEconomy #SimonKucher #Consumers

The average number of paid streaming subscriptions has jumped from 2.4 to 3.0. How are consumers handling this change? Find out in our latest Global Streaming Study 2024. Download the report to explore more subscriber trends: skp.link/gk0 #StreamingStudy24 #StreamingInsights #SubscriptionEconomy #SimonKucher #Consumers