Kinetic Sequence Digital Marketing’s Post

Content Delivery Networks like bunny.net are paying special attention to audience preferences and viewer attention when it comes to the comparison of subscription models with free ad-supported models. While major players in streaming are adjusting their business models to capitalize, there is a big opportunity to provide alternative offerings that align with the niche desires of audiences and the technical specifications of creators. CDNs do not need to be relegated to TV models. Instead, we create wholly unique social experiences that drive engagement like no other. #CDN #Streaming #ContentDelivery #Innovation

As streaming platforms have introduced more ad-supported tiers, viewers are becoming increasingly open to watching ads in exchange for lower costs. According to data from Hub Entertainment Research (via EMARKETER), 66% of US TV viewers prefer ad-supported options if it means saving $4–$5 per month. This shift highlights a growing acceptance of ads as a standard part of the streaming experience, reflecting how cost-conscious consumers are adapting to the evolving streaming landscape. Check out the chart below for more insights into this trend! #CTV #StreamingTrends #AdSupportedStreaming #ConsumerInsights #MediaInsights Nathan Scott

Could pausing a streaming ad for a snack break boost consumer engagement & your profitability? 🍫🤔 Turns out the Video Advertising Bureau found that within streaming platforms: ✔️ Approximately 1/2 of viewers respond when an ad is paused ✔️ People prefer streaming to live television ✔️ QR codes aren't as popular as shoppable ads 👉 https://hubs.ly/Q02x4Ypn0 #CTV #ProgrammaticAdvertising #Streaming #Marketing #Advertising #DigitalMarketing #MarketingBrew #ECommerce #ECommerceMarketing

👨🍳 The secret recipe to a successful streaming campaign—unveiled. As featured on Yahoo Finance (https://lnkd.in/eswmrrhD), our exclusive guide for marketers reveals six key ingredients backed by custom research, from engagement opportunities to innovative ad formats. Get a taste now 🍽️ https://lnkd.in/eC6jNDse #Streaming #TVAdvertising

The buy and sell sides agree the ad-supported streaming ecosystem needs a way to normalize VOD and FAST inventories so they can be bought and sold the same way. Here's how the industry can get there: https://lnkd.in/eyxyjcbP #avod #streamingtv #streamingservices #OTT #CTV #streamingmedia #streaming #programmatic #programmaticadvertising #programmaticmediabuying #advertising #adrevenue #streamingvideo #streamingservice #streamingwars #SSPs #DSPs

Streaming viewership on TV is up over 8% compared to last year, according to new data from Nielsen’s The Gauge. Curious about what else is trending in CTV usage? Get up to speed with our latest Insights on the 6 trends in CTV consumer behavior: https://lnkd.in/eJSeRxkt #Streaming #CTV #ConnectedTV #Advertising #Netflix #YouTube

There’s no doubt streaming is gaining more and more momentum with viewers. However, when you look at the streaming fragmentation as noted below in the Nielsen Gauge report, the popular streaming platforms, which some are not ad supported or are limited to just national advertisers, have such little share as compared to traditional linear tv. I’m so glad Comcast Effectv offers both linear and streaming to reach audiences across AVOD, CTV, OTT and VOD. When you combine cable with other, which includes set top box VOD, cable wins at nearly 40% of all viewing time. Don’t let the media chatter of “cord cutting” sway you away from the most powerful and effective advertising medium.

Are streaming service ads damaging brand perception? 🤔 I often wonder if advertisers measure sentiment, not just recall. We grew up with TV commercials, but streaming interruptions feel jarring – a classic case of "enshittification". Personally, constant interruptions breed negativity, not brand love. Do these ads actually hurt more than they help? What do you think? Let's discuss! 👇 #marketing #advertising #streaming #brandperception #enshittification #customerexperience

people are turning to ad-supported streaming services : emergence of ad-supported tiers for streaming services such as Netflix Inc. and Comcast Corp.’s Peacock is “great news” for the advertising industry “Now, because the bill starts to add up with all the streaming apps people get, they can save a few bucks by seeing some ads” Global Ad Sales to Top $1 Trillion in 2024, Thanks to Digital Growth

In a culture that is increasingly reliant on transactional data, our friend Marshall Cohen - the undisputed godfather of media research - challenges his industry to RE-elevate the role that the consumers' "Why?" plays in organizational decision making. We get it... KPIs are increasingly tied to clicks. More decisions are made - faster than ever. It's tough to keep track of the many facets that make humans human. That's why we've all built a better way. Together. Glad to have you among the growing community of professionals - across categories - that are coming together to bring emotions, values, and attitudes back to decision making. #humanintelligence #strategicintelligence