Liam Rafferty’s Post

Once, TV ads were the go-to way to reach audiences through video, but times have changed. As more people cut the cord and opt for affordable online streaming services, relying on cable ads has become less effective. With streaming platforms offering most of the content people love, businesses need fresh strategies to connect with potential customers where they spend their time now—online. To stay relevant, it’s essential to meet audiences on their preferred screens and platforms. . 𝑳𝒆𝒂𝒓𝒏 𝑴𝒐𝒓𝒆 👉🏻 www.forge-advertising.com . . #ForgeAdvertising #socialmediamarketing #digitalmarketing #socialmedia #marketing #branding #business

With the average home using around seven streaming apps and over 25% of households utilizing ten or more, it’s clear that viewers are spread across multiple platforms. For local advertisers, this means placing ads on just one or two #streaming platforms won't deliver the necessary reach or scale. Check out our Edward Ziskind's #CTV insights for #local #advertisers. https://lnkd.in/eEfXNG_c

69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend. 

📢 Trivium Now Offers Streaming TV Ads! Reach your audience where they are. The majority of U.S. households now use streaming services. Our new streaming TV ad service puts your brand in front of millions of engaged viewers. Our expert team creates targeted video content that: ⇒ Captures attention on popular streaming platforms ⇒ Tells your brand's story to a highly engaged audience ⇒ Drives sales and builds brand loyalty in the digital age We provide a complete solution: ➤ Strategic concept development ➤ Compelling script creation ➤ Professional video production ➤ Platform-specific optimization ➤ Detailed performance tracking The shift to streaming is accelerating. Every day without a presence on these platforms is a missed opportunity. Ready to expand your reach? DM us “Streaming TV” to talk about a strategy that resonates with your audience and drives results. 📈 #digitalmarketing #videoads #onlineads #amazonsellers

Navigating the Airwaves: Streaming TV vs. Linear TV Advertising Transitioning your marketing budget over to Streaming TV. Let CTV Blueprint help make that far easier to understand. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gwxejRuh

69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend. 

📢 Trivium Now Offers Streaming TV Ads!! Reach your audience where they are. The majority of U.S. households now use streaming services. Our new streaming TV ad service puts your brand in front of millions of engaged viewers. Our expert team creates targeted video content that: ⇒ Captures attention on popular streaming platforms ⇒ Tells your brand's story to a highly engaged audience ⇒ Drives sales and builds brand loyalty in the digital age We provide a complete solution: ➤ Strategic concept development ➤ Compelling script creation ➤ Professional video production ➤ Platform-specific optimization ➤ Detailed performance tracking The shift to streaming is accelerating. Every day without a presence on these platforms is a missed opportunity. Ready to expand your reach? DM me “Streaming TV” to talk strategy that resonates with your audience and drives results. 📈 #streamingtv #marketingtips #amazonseller #brandgrowth

Be prepared for a shift in the digital entertainment landscape - where viewers will no longer be able to enjoy cheap video streaming and binge-watch their favourite TV shows without being interrupted by ads.   Dr Samer Elhajjar, Ph.D. from NUS Business School provides a sharp analysis of why paid streaming services are increasingly adopting unskippable ads, despite user pushback. 📺💡 Could the introduction of non-skippable ads be a necessary compromise to balance content quality with affordability? How will streaming services ensure that ads do not drive away their audience?   👇 Share your thoughts on how streaming services can innovate to maintain viewer satisfaction while navigating economic pressures. Read more: https://lnkd.in/gChku_xA #nusbusinessschool #leadingfromasia #videostreaming #digitalmarketing

New research from Hub highlights how "Peak TV" is still delivering an abundance of beloved content, reinforcing a valuable insight for brands and advertisers: embedding your brand within content offers enduring value. As streaming services adopt windowed licensing deals similar to the classic cable-TV model, we're seeing a resurgence of discovery, affinity, and influence on programming decisions. For brands, this means embedding into the right content not only drives immediate engagement but creates a lasting footprint in viewer preferences as viewers explore content over time! 📺 #Streaming #ContentMarketing #BrandStrategy #Media https://lnkd.in/gYMy2kTQ