With the average home using around seven streaming apps and over 25% of households utilizing ten or more, it’s clear that viewers are spread across multiple platforms. For local advertisers, this means placing ads on just one or two #streaming platforms won't deliver the necessary reach or scale. Check out our Edward Ziskind's #CTV insights for #local #advertisers. https://lnkd.in/eEfXNG_c
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Most FAST (free, ad-supported TV services) users find TV more enjoyable now that they can just turn to a free streaming service and start watching whatever is on! 📲 Ads on FAST services don’t bother most users, and for many cord-cutters, FAST is like having cable again. 🎥✨ For brands, this means enhanced reach, cost-effective advertising, and targeted engagement. #Streaming #FAST #CordCutters #TVTrends #BrandMarketing #Advertising #Entertainment
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Are you attending AdExchanger CTV Connect next week? Make sure to attend Tony Marlow's session, 'Homescreen Reimagined: Navigating the CTV Revolution from Passive to Active User Engagement.' It's your chance to hear the latest research on the next major shift in streaming, including exclusive insights into how these trends are viewed by TV audiences. https://hubs.ly/Q02nz74h0 #streaming #connectedtv #advertising
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"TV, regardless of whether it’s traditional or streaming, will always be the cornerstone for effective advertising. With so much choice of where and when to watch, viewers are the ones in control, and they need to be at the heart of the ad experience." Based on findings from the FreeWheel Viewer Experience Lab, FreeWheel's GM Mark McKee writes in Ad Age about how the quantity of ads, the quality of experience, and the relevance of ads impact overall viewing, engagement and enjoyment. #EffectvEmp https://bit.ly/4iqmc2F
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69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend.
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With streaming costs increasing, more viewers are opting for free ad-supported streaming TV (FAST). StackAdapt gives a comprehensive overview of how FAST enables advertisers to reach engaged audiences through targeted, non-skippable ads.
Free Ad-Supported Streaming TV: What Marketers Need to Know
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69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend.
Connected TV Statistics Every Advertiser Should Know
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New research from Hub highlights how "Peak TV" is still delivering an abundance of beloved content, reinforcing a valuable insight for brands and advertisers: embedding your brand within content offers enduring value. As streaming services adopt windowed licensing deals similar to the classic cable-TV model, we're seeing a resurgence of discovery, affinity, and influence on programming decisions. For brands, this means embedding into the right content not only drives immediate engagement but creates a lasting footprint in viewer preferences as viewers explore content over time! 📺 #Streaming #ContentMarketing #BrandStrategy #Media https://lnkd.in/gYMy2kTQ
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In a culture that is increasingly reliant on transactional data, our friend Marshall Cohen - the undisputed godfather of media research - challenges his industry to RE-elevate the role that the consumers' "Why?" plays in organizational decision making. We get it... KPIs are increasingly tied to clicks. More decisions are made - faster than ever. It's tough to keep track of the many facets that make humans human. That's why we've all built a better way. Together. Glad to have you among the growing community of professionals - across categories - that are coming together to bring emotions, values, and attitudes back to decision making. #humanintelligence #strategicintelligence
Are streaming services listening to their subscribers?
Are Streaming Services Listening to Their Subscribers? No, I Mean Really Listening?
mediavillage.com
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New audiences are being unlocked within streaming platforms, as signups for ad-supported plans outpaced ad-free plans for the first time in late 2023, according to Antenna. However, they also report that the share of consumers who cancelled at least three streaming services in the past two years increased from 15% to 25%. With dropping consumer loyalty, marketers need to be mindful of this shifting behavior, keeping their budgets fluid and letting performance lead the way. To learn more about LocalFactor's agnostic approach and access to premium inventory, visit https://hubs.li/Q02tQMtg0! #connectedtv #streaming #programmatic
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