Thirteen companies, including hemp beverage manufacturers, supply chain partners, and alcohol retailers, have formed the Coalition for Adult Beverage Alternatives (CABA) to advocate for safe, legal THC beverages. Launched on October 16, 2024, CABA aims to influence federal legislation with a focus on product safety, transparency, and responsible marketing practices. The coalition, representing the hemp and alcohol industries, seeks to make hemp-derived delta-9 THC beverages accessible through traditional retail channels. CABA emphasizes the importance of clear regulatory pathways, such as age restrictions, third-party testing, and responsible marketing to ensure consumer safety and differentiate low-dose THC drinks from harmful products. The coalition will work with Congress as the 2025 Farm Bill reauthorization approaches.
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