Diana Eberlein

🔋 This year, energy drink brands are maximizing athlete-influencer partnerships, and the results are paying off: Energy drink brands like Accelerator Active Energy, G FUEL, CELSIUS Holdings, Inc., Red Bull, C4 Energy, and Gatorade Fast Twitch are increasingly marketing with athlete-influencer’s to: ➊ Target younger audiences by partnering with athletes who resonate with a broad range of kids and teens. ➋ Showcase their products authentically in athletes' training and game-day routines through organic content. ➌ Promote energy-boosting products on college campuses, engaging a very relevant buyer demographic: college students. ➍ Drive sales through affiliate marketing and sweepstakes promoted via athletes' social media. By utilizing Out2Win's Intelligence Platform, energy drink brands identify and pinpoint athletes who genuinely connect with their target market, maximizing ROI on marketing campaigns. Athlete partnerships are fueling higher social media engagement, with energy drink brands fully embracing them as an innovative marketing strategy. For a full analysis of these partnerships and the latest insights in athlete-influencer marketing, subscribe to the Weekly Report below! ⬇️ https://lnkd.in/eP_4enwc #Influencermarketing #NIL #DigitalMedia #SportsMarketing #SocialMedia #BrandPartnerships Laura Bonds Nicholas Lacagnina Michael Fine Zach Harris Henry Pommer Marquel Carter Lei Hookano Zach Schotz

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As U.S. wine and spirits retailers face economic challenges and shifting consumer behavior, SipSource subscribers are staying ahead of the curve. With access to exclusive Wine & Spirits Wholesalers of America depletion data and NEW forecasting capabilities, they can make informed decisions to navigate these unprecedented conditions. SipSource’s comprehensive data allows businesses to anticipate trends and adjust strategies, ensuring they remain competitive in a fluctuating market. Read this Wine-Searcher article “Despite brave talk of recovery, new data reveals that the outlook for US alcohol sales is far from rosy.” https://lnkd.in/gqk38xfx #SipSource #WineIndustry #SpiritsBusiness #MarketTrends #DataDriven

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As new lagers continue to hit the market, the terminology to describe and brand a good one remains limited with terms like crisp, light, refreshing, and easy-drinking. Beyond those, breweries risk going too inside baseball to resonate with the wider audiences that are usually being targeted. Lately, I've noticed a rising trend in the use of "Cold" including our own Cold Time of course. In fact, with it's dual meaning, I’d argue that "Cold" is becoming the new Hot descriptor in the world of lagers. Check out the latest insights on my blog: https://lnkd.in/gveeRXUX #beer #lager #brewery #coldbeer

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The surge in non-alcoholic beer sales has been amazing to watch over the last year or two, and reflects the incredible growth that we have seen in NA spirits at Ritual Zero Proof. While it feels as if there has been more media focus than ever on the NA market, we are still at the beginning of a broader movement towards mindful drinking, with high quality non-alcoholic options readily available and sought after. It’s an exciting time for the entire sector, and the latest investment in Athletic Brewing Co. is another indicator of the momentum we are building collectively as an industry. The growth of the non-alcoholic beverage sector is more than a trend—it’s a cultural shift. Consumers are not just looking to cut back on alcohol; they are actively looking for a healthier, more mindful lifestyle. They want to have great experiences with friends, and they want to feel good the next day. That’s what Ritual, Athletic and other brands are working on as we shape and meet the demands of new generations of consumers. Bill Shufelt at Athletic Brewing is pioneering the non-alcoholic beer sector in the same way that we are doing for spirits at Ritual. I couldn’t be more thrilled for him and the team at their new investment. A rising tide lifts all boats. Investors are excited about the potential for this market, and that’s good for companies such as ours – but it’s also good for consumers who want more choice, better products and deeper availability. The future of mindful drinking is here, and it’s only going to get brighter.

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THIS was an eye-opening panel about AI! Great insights from all the panelists! Carl Orsbourn Appreciate the shout-out! As I mentioned in my session, technology doesn't have to be cold and sterile, it can bring joy when cleverly implemented! FSR QSR #NextGen

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Cheers to competition: Opportunities for in-person drinking experiences 🥂 Sharing insights on this topic is Michele Tuveri, Head of Advocacy and Spirits Regional Sales, at Constellation Brands 👏 Michele's session addresses: ➡️ Entering the race for growing consumer interest in competitive and gaming environments ➡️ Winning over next gen-consumers with niche roots to market ➡️ Fresh avenues to elevate brand storytelling ➡️ Expanding reach with all-day consumption occasions #spirits24

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Water you up to this Monday? Want to hear what 600+ youth sports parents' favorite beverage brands are? 🥤 Download the 2024 Youth Sports Parents' Picks: Shopping & Dining Brands report to learn what brands busy parents are buying.

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In recent years the beverage industry has witnessed a remarkable shift driven by the preferences of younger consumers. Two emerging trends, non-alcoholic spirits, and boba, have captured the attention of younger folks and are experiencing significant growth as a result. According to the article, one-third of consumers ages 18 to 24 abstain from alcohol altogether. This shift in drinking habits has paved the way for the emergence of non-alcoholic drinking options, providing consumers with sophisticated and flavorful alternatives to traditional alcoholic beverages. #DrinkingTrends #YoungConsumers #Boba #NonAlcoholicSpirits

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GOT SCORES? (Updated with link to PDF of full document): https://lnkd.in/enBx4WX6 Here's this year's post of all the information you need to enter wine and spirits into the competitions that matter in the U.S. market. The first question suppliers, importers, retailers will often ask is "Got Scores?" And there's only one answer to that question. Because if you say "No" the conversation can stop right there. So the procedure I recommend is for my clients to enter the competitions that make sense for your brands and hype the results that matter to the market (90+ scores, Gold/Double Gold etc.) and ignore the rest. The competitions listed here are the ones that are most recognized by the trade. And I've presented them with a key column identifying whether they accept not-currently-imported brands. Since many of my clients are just starting their U.S. market entry. That's because you'll need scores before you can even start conversations. If you can't access the link to the Excel sheet, connect with me on LinkedIn or email me a request at [email protected] and I'll send the file directly to you. Best to all for a successful O/N/D and fiscal 2025 Steve

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What's New to TheStreet... 🍺Constellation Brands Cuts Outlook Amid U.S. Wine Market Woes🍺 Constellation Brands has lowered its sales growth expectations for its Enterprise, Beer, and Wine & Spirits divisions as the U.S. wine market faces challenges. A significant shift for the industry. 📉 What do you think this means for the future of the beverage industry? Share below!💬⬇️ 👉🏻Follow New To The Street for more! #constellationbrands #winemarket #salesoutlook #marketchallenges #industrynews #beerindustry #businessupdate #businessnews #business #news #newtothestreet

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Loyalty programs are so important. Think about Starbucks program or this new CAVA program. I’ve had loyalty programs before where I bank rewards and then they disappear or can’t use them. Who could an emerging brand use to help create the best loyalty programs?

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What does it take to build a successful spirits brand? We sat down with John Rexer, the mastermind behind Ilegal Mezcal, to uncover the secret recipe: ✅ Unwavering conviction  ✅ Solid proof of concept  ✅ Targeted strategy  ✅ Perfect timing Are you curious to learn more about the Ilegal Mezcal story? Check out our full interview with John on the Park Street Insider Podcast: https://lnkd.in/dJJsWY75 #IlegalMezcal #Entrepreneurship #SuccessStory #MezcalIndustry #DrinksBusiness #PodcastInterview

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Life as an Agile CMO in the Beer Industry with ARMED FORCES BREWING COMPANY Navigating the dynamic and fast-paced world of the beer industry, I’ve learned that being an agile Chief Marketing Officer is not just a preference—it's a necessity. In this fast evolving landscape, principled leadership, unwavering focus on our mission, and a steadfast commitment to our strategic goals are essential. Staying true to our mission and not being swayed by fleeting trends is key. While it’s tempting to jump on every new marketing fad, I’ve found it crucial to remember that not all trends align with our brand's core values and long-term vision. Here’s what guides my approach: 1. Principled Leadership: Making decisions based on core values ensures consistency and builds trust with our audience.    2. Mission Focused: Ensuring every campaign, message, and product aligns with our overarching mission. This focus not only drives growth but also fortifies our brand’s purpose. 3. Strategic Integrity: Recognizing that marketing tactics are tools, not the strategy itself. It’s easy to get distracted by shiny new tactics, but they should always serve the strategy, not stray from it. This disciplined approach helps maintain brand integrity and delivers sustained success. 4. Adaptability with Purpose: Being agile means being adaptable, but with a clear purpose. It’s about responding to changes in the market while staying anchored to our strategic goals. In a world of constant change, my dedication to these principles is what sets us apart. It's not about chasing trends; it's about creating lasting impact through thoughtful, mission-driven marketing. #CMO #MarketingLeadership #BrandIntegrity #StrategicSuccess #AgileMarketing #VeteranOwned #Veterans

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🍸📊 Feeling the squeeze of rising cocktail prices? Our F&B Insights platform has the data and strategies to help bars and restaurants beat boozeflation! From menu optimization to brand partnerships, we’ve got the tools to keep your profits flowing without turning customers away. Let’s chat about how to make your beverage program work smarter, not harder. 💡 https://lnkd.in/gUt8-JU5

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In the panel Navigating the CTV Revolution at Cannes Lions, PMG's Sam Bloom discusses how brands like CKE Restaurants, Inc.'s Carl's Jr and Hardees are turning to video-level contextual targeting to drive superior performance and ROAS from CTV. https://bit.ly/3zx2O1Y #innovation #digitalmarketing #streamingmedia #streaming #ai #adtech #programmatic #FAST #ctv #connectedtv #contextualadvertising #canneslions

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Not quite West Coast or New England–style, the reemerging label is confusing at best … For a long time, two regionally termed IPA subcategories have dominated U.S. beer cans: “West Coast” signaled clear and bracingly bitter with a piney, citrusy, resinous hop profile, and “New England” meant juicy, hazy and sweeter with tropical hops. Suddenly, however, a label that’s maintained alower profile since craft beer’s early days is showing up on more tap lists … muddying that understanding: “American IPA.” What even is this style? The name suggests some overarching combination of the two coastal substyles, a less-than-helpful and vague umbrella term, or, potentially, its own new thing. The answer, it seems, is all of the above. From the late 1970s into the 1990s, brewers started making IPAs based on their knowledge of English IPAs, but with an American twist. Thus “American IPA” made sense. But two things happened to erode that simple definition. For one, American craft beer took off, and American-brewed IPAs overtook English-style ones. For another, West Coast and New England substyles appeared, further delineating the category. “American IPA” all but disappeared as a label. Now, we’ve started to see the ‘American IPA’ return as a ‘style.” Yet did it ever really leave? While it’s agreed that an American IPA should not be hazy or as sweet as a New England IPA, an American IPA can still capture certain NEIPA notes with tropical fruit characteristics. “It can embody the West Coast’s visual clarity while incorporating the hop profile typical of the East Coast,” says Daniel Sickmen, head brewer at Virginia’s Lost Barrel Brewing, where an American IPA is a menu staple. The “American IPA” label leaves the door open for people to explore some range in terms of bitterness, sweetness, malt character and hop character, and learn what they like. For that reason, American IPA might at this point be more of a vibe than a style. It’s an IPA living in the middle of the tropical-sweet and piney-bitter extremes, open to brewer interpretation as well as to consumer discovery. It’s big, it’s bold, it’s intense. And you know it when you taste it. “The best IPAs are ones we drink with friends.” — Stephen Carter King Read the entire article at: Punch Drink .com Cheers🍻! #ConsumerBehavior #EmergingTrends #BrandAwareness #BusinessIntelligence #Beer #CraftBeer #IPA #AmericanIPA #Microbreweries #Pubs #Taprooms #Brewpubs ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy • Beer Market Analyst • Beerconomy & Co. CEO • Thought Catalyst • Sherpa • Advisor & Speaker sharing beer market trends, insights, forecasts and scoop via The Beerconomist

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