Scott Brinker’s Post

#martechretreat Day 2: almost better than the first! Starting off with Scott Brinker talking about the thousands of #martech platforms out there. He also raised that with GenAI and the new generation of martech tools that there will be a proliferation of content being developed. And, that the challenge for Big Ops of large organisations would be on maintaining the consistency of brand and message across all of the streams. I humbly submit that Sesimi does much to solve for this. Happy to demo how that works to anyone that needs to understand more. Juan Mendoza afternoon session on the buying personas of martech was the other highlight. Where the workshop conversation went was to ensure that martech buyers have the ability to test and learn with paid POCs. This would likely be cheaper than the amount of failed (or overblown) large scale deployments that we all have experience of. Further, the stat (under Chatham House Rules) that 70% of all RFXs are a copy paste of what happened last time ... codifying legacy patterns and behaviours and not leveraging the improved workflows of more modern platforms. Thanks to Ashton Media for another great event.

Happy MarTech Day! 👨💻 Let's celebrate not just the technology, but the connections, stories, and impact it enables. Here's to driving innovation and success together through MarTech! #MarTech #martechday #marketingtechnology #innovative #eventtech #eventindustry #Craftech360

🚀 Navigating the Future of AdTech: A Technical Vision from the CTO 🚀 In an era where connectivity defines our interactions, the role of technology in shaping AdTech's future cannot be overstated. At Cubera, we are committed to leveraging cutting-edge solutions that drive business success while contributing positively to society. Our focus is to build systems that are robust, scalable, and secure. 💡 Data: The Core of Innovation Every second, vast amounts of data are generated worldwide. At Cubera, data is more than just information—it’s a living resource. Our platforms, Edge and CUBE, are designed to process and analyze data in real-time, turning it into powerful, actionable insights. 🔒 Privacy and Security: Our Technical Pillars With data complexity comes the need for stronger privacy and security. At Cubera, privacy is embedded from day one, adhering to the principles of Privacy by Design. From encryption to advanced federated learning models, we go beyond compliance, setting new standards in data protection. 🌍 Scalability and Accessibility: Technology for All Innovation thrives when accessible. Whether serving startups or global enterprises, our cloud-native architecture ensures that our platforms are resilient, scalable, and efficient. We're constantly evolving to provide seamless, high-performance solutions for all. 🤝 Empowering Positive Impact through Technology We believe in using technology for social good. Our platforms are available to non-profits and social enterprises, helping them reach their audiences effectively and amplify their impact. 🧠 The Cubera AdTech Ecosystem: A Technical Masterpieces in making - Edge, CUBE, and Vertex—our integrated platforms—offer unparalleled insights and engagement capabilities, powered by AI and real-time data processing. At the core is our Cubera Identity Graph, a framework that unifies consumer data for impactful, personalized engagement. 🌱 Building a Sustainable Future We are not just meeting today’s demands but also preparing for tomorrow’s challenges. At Cubera, we are investing in the future—exploring emerging tech and continually refining our platforms to push the boundaries of AdTech. Together, let’s shape the future of AdTech! 💼 #AdTech #Innovation #Technology #CuberaTech #FutureOfAdTech #CTO

🍂 As we welcome the first day of fall, we’re reminded that change is constant in both seasons and MarTech. At Transparent Partners, we’re committed to helping your business adapt and grow with strategies that evolve alongside the latest technologies. Let’s work together to ensure your MarTech stack is optimized and ready for whatever comes next. #FallIntoMarTech #AutumnInnovation #TransparentPartners #MarTech

🌟 Lineate recently hosted an AdTech Roundtable with industry leaders like Keith Pieper(Dentsu), Amey Bordikar (33Across), Leonid Litvin (Pulsepoint),  Daniel Landsman (Aerospike) Alexey Rosolovskiy(Lineate). We discussed the challenges and opportunities of 3rd party cookie deprecation, including the impact on AdTech and innovations like Google Privacy Sandbox and AI implementations. Compliance and user privacy were key topics. 🤝 Moderated by Lineate's own Harrison Green-Fishback, the Roundtable served as a collaborative platform for experts to navigate the evolving AdTech landscape. 📈 Follow our LinkedIn page for more insights and updates on how Lineate, a leading software services provider, is leveraging its technical expertise to empower AdTech companies and overcome industry challenges. #AdTech #CookieDeprecation #InnovationLeadership

Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read the full case study here! bit.ly/3D6RHPg #Martech #OperationalExcellence #Cella #RandstadDigital

Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read the full case study here! bit.ly/3Vn3Rtq #Martech #OperationalExcellence #Cella #RandstadDigital

#DidYouKnow: 36% of marketers want to reduce the number of tools in their #MarTech stack! 🛠️ In a recent ET BrandEquity article, Anand Jain, Co-founder and Chief Product Officer, #CleverTap, explores the significance of having a clear strategy when deploying MarTech solutions, one that aligns with your business and strategic needs. Read more to know how you can streamline your #MarTechTools into an efficient powerhouse that drives real results: https://bit.ly/3MOwgEf #MarTech #MarTechStacks #MarTechTools #CustomerEngagement #CustomerRetention

Feeling like you have way too many #MarTech solutions that cost too much and create inefficiencies? You're not alone—most marketers consistently cite MarTech sprawl as a major challenge. Schedule a one-on-one consultation with one of our experts to discuss MarTech consolidation. #MarTechSprawl

Feeling like you have way too many #MarTech solutions that cost too much and create inefficiencies? You're not alone—most marketers consistently cite MarTech sprawl as a major challenge. Schedule a one-on-one consultation with one of our experts to discuss MarTech consolidation. #MarTechSprawl