Sesimi

Your brand is only as strong as its messaging. But what happens when that messaging falls out of sync? 📉 91% report inconsistent marketing negatively impacts brand equity. 🚨 41% say the effect is clear, and 20% cite it as significant. These aren’t just numbers—they reflect the risk of diluted messaging, audience confusion, and eroded trust. Aligned messaging across all touchpoints builds credibility and loyalty. When consistency breaks, years of hard work can unravel fast. 🕒 Did you know one-third of marketing team time is spent on compliance? That’s a huge investment to keep things consistent—and it highlights how much is at stake. However, maintaining this consistency without high costs is challenging. That’s where Sesimi comes in. Sesimi’s platform streamlines collaboration between marketing and sales, reducing inefficiencies and costs while keeping your brand message consistent across every channel. It’s not just about aesthetics; it’s about clarity and trust. Unified, compliant messaging strengthens your brand everywhere. Download the full report at the link in the comments below. #MarketingInsights #CreativeAutomation #BrandReputation

Standing out in today’s crowded and competitive marketplace isn’t just about what you say—it’s about how consistently you say it. 🌍✨ Consistency in messaging and visuals builds trust, reinforces your brand, and creates seamless experiences that resonate with consumers. But how much of a difference does it truly make? We asked marketers, and here’s what they had to say: 77% believe consistent messaging boosts brand equity and sales. 91% reported that inconsistent branding has negative effects on brand equity and reputation. Consistency is more than just pretty pictures and catchy slogans—it’s about delivering a seamless experience for your audience. And success hinges on collaboration between marketing and sales teams. Without the right tools or processes, misalignment can lead to inefficiencies, higher costs, and inconsistent branding. At Sesimi, we’ve developed tools specifically to support marketing and sales teams in collaborating more effectively, reducing costs, and increasing overall brand equity—all while working within the same marketing budget. Download the full report at the link in the comments to learn more #BrandEquity #MarketingInsights #CreativeAutomation

We're #hiring a new Content Writer & Strategist in Australia. Apply today or share this post with your network.

We recently reached out to Australian marketers via Mumbrella to find out how they view brand equity, and its impact on advertising activities. With more than 115 responses, the survey unveiled the overwhelming positive relationship between brand equity, consumer awareness, buying behaviour and increased sales. On the flipside, inconsistent branding and messaging is seen to have a negative impact on marketing effectiveness. Some key insights from the survey include: 📈 77% of marketers believe that consistent messaging improves brand equity and sales 📉 91% of marketers believe that inconsistency of marketing materials has a negative impact on brand equity and reputation 🔍 One-third of marketing team time is spent on monitoring and compliance Sesimi was created to help marketing and sales teams to collaborate more effectively, reduce costs, and increase overall brand equity - all without increasing your marketing budget. Download the full report at the link in the comments to learn more 👇 #marketing #creativeautomation #brandequity

We recently reached out to Australian marketers via Mumbrella to find out how they view brand equity, and its impact on advertising activities. With more than 115 responses, the survey unveiled the overwhelming positive relationship between brand equity, consumer awareness, buying behaviour and increased sales. On the flipside, inconsistent branding and messaging is seen to have a negative impact on marketing effectiveness. Some key insights from the survey include: 📈 77% of marketers believe that consistent messaging improves brand equity and sales 📉 91% of marketers believe that inconsistency of marketing materials has a negative impact on brand equity and reputation 🔍 One-third of marketing team time is spent on monitoring and compliance Sesimi was created to help marketing and sales teams to collaborate more effectively, reduce costs, and increase overall brand equity - all without increasing your marketing budget. Download the full report at the link in the comments to learn more 👇 #marketing #creativeautomation #brandequity

We’re humbled to be recognised as one of The Australian Financial Review's fastest growing companies. This celebrates the work and commitment of the whole Sesimi team over the past 3 years to continue to grow and expand. Underpinning our growth are our customers, now in excess of 50 and spread across five continents. Our customers succeed because of our team all working together to deliver great outcomes for them! https://lnkd.in/gDdEtQsC

We're #hiring a new Content Account Manager in Toronto, Ontario. Apply today or share this post with your network.

We're #hiring a new Financial Controller in Melbourne, Victoria. Apply today or share this post with your network.

We're #hiring a new Content Account Manager in Melbourne, Victoria. Apply today or share this post with your network.

Our team Andrew Sharpe and Dan Daly joining #martech leaders at the Ashton Media Marketing Tech Retreat. An amazing line up of speakers and a wonderful destination in the Southern Tip of Mainland Australia. Ping us if you would like to connect at the conference!