For our November Employee Spotlight of the Month, Transparent Partners is thrilled to celebrate ✨ MacKayla McClure ✨ who is a Sr. Analyst on our Data & Analytics team. MacKayla’s ability to seamlessly navigate complex projects while supporting her team is remarkable. She brings thoughtfulness, focus, and a sense of calm to every challenge, embodying both professionalism and care. Her commitment to excellence and collaborative spirit make her a standout contributor to our success. Don’t just take our word for it, check out what some of her team members had to say: 🔷 “Mac brings dedication and a strong work ethic, consistently delivering results, building strong client relationships, and fostering collaboration that has been instrumental to our team’s success. Her positivity and support never go unnoticed, and working with her is truly a great experience. This recognition is so well deserved—thank you for everything you do, Mac!” - Hannah Ventola, Manager | Marketing Strategy & Operations 🔷 “Working with Mac is a joy! Her intelligence, energy, and incredible work ethic set the tone for the projects she works on, and she consistently goes above and beyond to support her team. Beyond her excellent skills, she’s a genuinely good person whose positivity and dedication make her an invaluable part of our team.” - Jacob Schmitt, Sr. Manager | Data & Analytics 🔷 “Mac is the ultimate team player who takes full ownership of her work and always delivers. She’s truly a swiss army knife—adaptable, reliable, and ready to tackle any challenge that comes her way. In high-stress moments, Mac’s calming presence shines through, offering her team guidance and reassurance. Her ability to “get it done” with grace and efficiency is truly invaluable.” - Geri Carl (Carrillo), Manager | Marketing Strategy & Operations Thank you for everything you do, MacKayla! We are extremely fortunate to have you on our team. Your contributions are truly appreciated, and we look forward to seeing all that you will accomplish in the future. To learn more about the rest of our team, click here ➡️ https://ow.ly/ETyL50UknRK #TransparentPartners #EmployeeSpotlight #MeetTheTeam #TransparentCulture
Transparent Partners
Business Consulting and Services
Chicago, Illinois 1,755 followers
Empowering Brands to Deliver Better Customer Experience
About us
Consumer Connection Starts with Transparency. Transforming into a data-driven organization is highly complex and presents many challenges along the way. We help teams across marketing, sales, product, data and technology work better together to unlock the full potential of their consumer data, accelerate progress in achieving their business goals, and demonstrate success. To learn more, please visit our website, at https://www.transparent.partners/ or reach out directly at [email protected].
- Website
-
https://transparent.partners/
External link for Transparent Partners
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Programmatic Media Strategy, Technology Partner Implementation, Cross-Functional Team Onboarding and Education, Marketing Technology, Data Strategy, Customer Experience, Data-Driven Operating Models, Data Governance, Consumer Data Privacy, DMP Evaluation and Selection, DSP Evaluation and Selection, In-Housing Media Buying, CRM Evaluation and Selection, CDP Evaluation and Selection, Tag Management, Multi-touch Attribution, Measurement and Optimization, and Digital Evolution
Locations
-
Primary
515 N State St
Chicago, Illinois 60654, US
Employees at Transparent Partners
-
Darren Rankine
Marketing Technology (martech) at Transparent.
-
Howard K. Bass
Advisor, Board Member, Consultant in Technology & Media
-
Andrew Swinand
Human Being | CEO Inspired Thinking Group | Entrepreneur
-
Lindsey Daly
Partner | Business Growth & Transformation Enabler | Change Management Evangelist
Updates
-
🍂 Happy Thanksgiving from Transparent Partners! 🦃 This season, we're reflecting on all that we’re grateful for—our incredible team, valued clients, and the inspiring partnerships that drive us forward every day. At Transparent Partners, collaboration and innovation are at the heart of what we do, and we couldn’t do it without the trust and support of our community. Thank you for being part of our journey as we help organizations navigate the ever-changing MarTech landscape. From our family to yours, we wish you a holiday filled with gratitude, warmth, and connection.
-
🍁 This Thanksgiving season, we’re reflecting on what makes Transparent Partners special—our incredible team and the inspiring culture we’ve built together. Here are a few heartfelt messages from our team members about what they’re grateful for: 💬 "I’m deeply grateful for the friendship, support, and trust I’ve found among my coworkers. There’s nothing quite like being in an environment where I can show up authentically—both as an individual and in my work." — Mary Doman 💬 "I’m grateful for the opportunity to share my knowledge and talents with my coworkers while supporting our amazing clients." — John D. Lillard PMP CSEP 💬 "I am grateful to be part of the culture that Transparent has cultivated, which allows me to learn something new each day while continuously growing alongside like-minded individuals." — Miles Scheffler 💬 "I’m grateful for the wonderful support system we’ve created here at Transparent, where we can lean on each other for knowledge sharing, workload, and life moments." — Rae Markwell Thank you to our team, clients, and partners for being part of our journey. Wishing everyone a warm and meaningful Thanksgiving filled with gratitude and connection! #Thanksgiving #Gratitude #TransparentCulture #Teamwork
-
Key Takeaways from the ANA Multicultural Marketing & Diversity Conference 2024. We were inspired by the powerful insights shared by leading CMOs on building authentic, inclusive marketing strategies. Among those executives were: ✅ Michael Lacorazza, CMO of U.S. Bank, demonstrated the value of cultural relevance and authentic community partnerships in fostering lasting brand equity. ✅ Kate Wik, CMO of LVCVA, gave an inside look into how Las Vegas connects with multicultural audiences, especially within Asian, Hispanic, and LGBTQ+ communities. ✅ Martha Boudreau, CMO of AARP, emphasized the $8.5 trillion opportunity that comes with authentically engaging the 50+ consumer demographic as part of DEI strategies. At Transparent Partners, we’re proud to align with these approaches by leveraging data, insights, and tailored activation plans to connect meaningfully with diverse consumer segments. Huge thank you to the ANA for hosting such a thought-provoking event. Let’s continue the conversation about how inclusive marketing can drive both business growth and cultural impact! #ANAMulticultural #DiversityAndInclusion #MarketingStrategy #TransparentPartners
-
We are heading to the ANA Multicultural Marketing & Diversity Conference! Hosted by Amazon Ads, this event is dedicated to exploring innovative, data-driven strategies and the latest in multicultural marketing, with sessions from leaders like Verizon and AARP, and insights into DEI progress and brand inclusivity. 📍Will you be there? Let's meet up and share ideas! Register here 🔗 https://ow.ly/WLj450U2BSp #ANAMulticulturalConference #InclusiveMarketing
-
Today, we honor and express our gratitude to all the brave men and women who have served in the armed forces. Your courage, sacrifice, and dedication have made an indelible mark on our country and our freedoms. At Transparent Partners, we are proud to recognize the incredible contributions of veterans, both within our team and across the nation. Thank you for your service, your strength, and your unwavering commitment. Happy Veterans Day! 🇺🇸 #VeteransDay #ThankYouForYourService #Gratitude #HonoringHeroes #TransparentPartners
-
We’re excited to share that we will be attending the ANA “AI Reality Check One-Day Conference” on November 14th in New York City! From navigating the regulatory landscape to exploring the implications of deepfakes, this event promises to deliver crucial insights that will empower marketers to responsibly and effectively integrate AI into their strategies. We look forward to engaging with industry leaders, and discovering how to harness AI for meaningful and ethical marketing outcomes. We can't wait to be part of this important conversation and connect with fellow innovators. 📍 Will you be there? Let’s connect and share ideas! Register here 🔗 https://ow.ly/8LiP50U2BBW #AIinMarketing #TransparentPartners #AIRealityCheck #MarTech #MarketingInnovation #Deepfakes #ResponsibleAI
-
For our October Employee Spotlight of the Month, Transparent Partners is thrilled to celebrate ✨ Hannah Ventola ✨ who is a Manager on our Marketing Strategy & Operations team. Described as a "rock star" by her peers, Hannah embodies proactivity and reliability, consistently taking initiative and exceeding expectations. Her thoughtful approach and attention to detail inspires those around her to also strive for excellence. Don’t just take our word for it, check out what some of her team members had to say: 🔷 “Hannah is a rock star! Her project management skills are truly out of this world. She somehow managed three simultaneous RFIs with over 150 stakeholders and made it seem like a breeze. Every meeting with Hannah is fun because she is equally enthusiastic and calm. She also makes it a point to ensure that next steps are clear, keeping the team accountable yet pushing us along as needed. I’m so glad to get to recognize her hard work and positivity!” - Rebecca Siems, Analyst | Technology 🔷 “Hannah is proactivity and reliability personified. She always takes initiative and never fails to meet a deadline. Her tenure at Transparent has been marked by an impressive list of accomplishments, ranging from successful customer data strategy implementations to change management initiatives for adopting new operating models at Fortune 500 companies. While Hannah’s drive and aptitude make her an incredible teammate, her humility is what truly stands out. I am grateful that I get to work with Hannah every day!” - Daniel Mattis, Director | Data & Analytics 🔷 “Hannah is one of the most thoughtful team members I’ve had the pleasure to work with. She is detail oriented and constantly on the hunt for information to support her projects, her teams and her clients. She is open and honest about her work and keeps the rest of us striving to meet her high standards of excellent client delivery. The little things really matter to Hannah, and that makes each of us get special moments or advice to make each of us a tiny bit better everyday. I cannot wait to see what next level she can bring us all to!” - Rae Markwell | Marketing Strategy & Operations Thank you for everything you do, Hannah! We are extremely fortunate to have you on our team. Your contributions are truly appreciated, and we look forward to seeing all that you will accomplish in the future. To learn more about the rest of our team, click here ➡️ https://ow.ly/StjX50TYhgq #TransparentPartners #EmployeeSpotlight #MeetTheTeam #TransparentCulture
-
Honoring National Native American Heritage Month 🌿 November serves as a reminder of the diverse perspectives that shape our nation and the importance of recognizing the resilience and strength of Indigenous peoples. At Transparent Partners, we are committed to fostering an inclusive environment that values diverse voices and experiences. We recognize that embracing diversity in our work not only enriches our company culture but also enhances our ability to serve our clients and communities effectively. Together, let's reflect on our shared history and commit to building a more equitable future for all. #NativeAmericanHeritageMonth #Diversity #Inclusion #TransparentPartners
-
Wishing everyone a fun and festive Halloween! As you're out collecting treats, don’t forget that the real treat in marketing is solid data, smooth integrations, and a well-oiled MarTech stack. Did you know Halloween is the second-largest commercial holiday in the U.S.? It’s all about understanding your audience… even if they’re dressed like vampires and superheroes. 🦸🧛 We hope you have a spook-tacular day! 👻🎃 #HappyHalloween #MarTech #Halloween2024 #TransparentPartners