Shivangi Narula’s Post

“Nidhi, personal branding exactly hai kya? As a new age founder, how can it help me?” - Said the founder of a growing startup who came to my profile after the video I posted yesterday. So, here, presenting Nidhi Hooda to you for a quick masterclass on personal branding. Well, this is why, you need a personal brand as a founder: 1. Build trust with customers. 2. Attract and retain loyal followers. 3. Go beyond advertising's limitations. 4. Cultivate a lasting, engaged community. 5. Deepen connections with your customers. 6. Gain recognition & become a thought leader. 7. Establish a strong reputation that precedes you. In the simplest words: Personal Brand gives you ✅ Trust  ✅ Thought-leadership  ✅ Customers  ✅ Partners  ✅ Investors  ✅ Industry Insights  ✅ Exposure If you want these things as a business owner, we need to connect. DM me and let's clarify your query. #personalbrandingforfounders #personalbranding #growthstrategies

If you want to learn how a founder should embody a brand, India’s best example is probably Parul Gulati. She is the face of her own brand Nish Hair — a hair extensions brand she started in 2017. It’s grown from ₹3,000 to over ₹1 Cr in monthly revenue, completely bootstrapped! She started small, sourcing hair from Andhra Pradesh with her mom's help, working out of her living room. By 2022, when she appeared on Shark Tank India, she’d already built a scaled business with her own capital. The marketing strategy is the secret sauce: 1. She sells outcomes, not just features. Parul uses the product everywhere she goes and shares her own journey with the product in an authentic way. It feels like a friend talking to you and not a salesperson. 2. Consistency is her middle name. Every time I’ve met her (usually at startup events), she has shown up with a new Nish Hair product. And she will never hesitate to demo. 3. Social media brilliance. When our train back to Mumbai was late from Surat, her first instinct was to take out her phone and create a reel in seconds. It was a hilarious one about investors and founders shot in 5 minutes. She edited it on the fly, posted it as we got on the train, and before she even pressed the button, she said, “at least 1Mn views!” She was right :) Parul doesn’t just sell hair extensions. She sells confidence, fun, and an authentic connection with her audience. Her Insta is a masterclass in how a founder can truly embody their brand. I’ll argue — this is the way forward. Customers are tired of seeing salesy ads. They don’t just buy ‘what’; they buy ‘how it makes me feel’. Do you agree? Any other brands you’ve seen in India or abroad that do this as well? #marketing #entrepreneurship #founder #socialmedia #startup

True Arjun Vaidya. Raw Content. Real Faces. Actual Product. Genuine Product outcome. This is the future of Marketing.

Sab Dhanda hain, or Everything is business!💸(Translation made easier for the pretend and real NRIs). Do you love baking cakes, creating art, or maybe dancing? Or is there something else that sparks your interest? Whether you're dreaming of becoming an entrepreneur or not, here's a little secret: anything you love can turn into a business with a bit of good marketing and the right branding! Ever heard of Crumbl Cookies? They're a US-based brand that sells one cookie for about ₹500! Sounds wild, right? The magic isn't just in the cookie—it's in the brand and the marketing. Even though they do not sell their products outside the US, they’re globally known. Now, for an Indian example, do you know Deepika Padukone? I’m sure you do. Her brand of cosmetics, 82°E, made a revenue of Rs 22.82 crore from operations between March 2023 and December 2023. Now, I don’t have to remind you how many cosmetic brands exist, and making a breakthrough like that is amazing! Now, I'm not saying you need to become a marketing genius overnight. All you need is to start building a brand around what you love. Document your journey and share it with the world. Even if it's something like planting plants—believe me, lots of people want to learn about that! The bottom line? Anything can be turned into a business if you create a brand and use the right marketing strategies. In today's world, people don't just buy what they need; they buy what they want. So go ahead, make it simple, and let your passion shine! Aur sirf padke chod mat dena, legit get working!! #linkedin #marketing #branding #personalbrand #startnow #letsgetrich

Hey Peeps! Welcome to another episode of the 'Another Day - Another Brand Story' series! Today, we're talking about a fashion brand known for its quirkiness—endorsed by none other than Sandalwood's own and National Crush, Rashmika Mandanna! This brand's success story comes from their belief that while the customer may be king, they can also be the inspiration to start a brand. With an initial investment of just ₹30,000 in 2012, this brand managed to generate over ₹140 crore in revenue by 2024. That’s quite a journey, right? Anyway, this brand really knew its audience—specifically, the 18 to 34 age group—and leveraged that knowledge to stand out from competitors. What started as an online-first clothing merch has now established itself in major tier-2 and tier-3 cities across India. Listen up, folks! Here are 3 things you can take away from this brand for your next business plan: - Know your audience inside and out. - Leverage digital tools to connect with your audience. - Curate content that resonates with your target group. Pretty straightforward and simple, right? So, the brand we're talking about is Bewakoof. They've been making headlines since they launched on April 1st—April Fools' Day. Okay, cool. That’s all for today! #BrandStory, #Entrepreneurship, #BusinessGrowth, #FashionBrand, and #DigitalMarketing

From Razor Bump to Marketing Buzz - The Bombay Shaving Company Story In 2011, Shantanu Deshpande, driven by a personal struggle with razor bumps and a passion to transform the men’s grooming industry, founded the Bombay Shaving Company. Identifying a gap in the market for high-quality, accessible grooming products for men, he set out to revolutionize the way men approach self-care, beyond just razors. Fearless & Fast Growth - Embracing Risk During a Pandemic Shantanu’s guiding principle? Fearlessness. This approach proved invaluable during the COVID-19 pandemic. While many businesses struggled, Bombay Shaving Company thrived by adapting and innovating. Their fearless spirit helped them expand their reach and strengthen their commitment to quality and customer satisfaction, even in challenging times. Confidence Through Grooming - Building Brand Identity and Values At the core of Bombay Shaving Company is the belief that grooming boosts confidence. Their mission is to empower individuals to feel their best through self-care. They aim to make grooming an enjoyable and accessible experience, transforming it from a chore into a confidence-building ritual. Social Savvy - Stepping into the Digital Arena Recognizing the importance of digital connection, Bombay Shaving Company embraced social media wholeheartedly. They built a vibrant online community, engaging their audience with informative content, humor, and interactive campaigns. This social media strategy has significantly enhanced their brand awareness and fostered loyal customer relationships. Podcasting for Progress - Sharing Entrepreneurial Journeys Shantanu launched "The Bombay Shaving Company Podcast" to share insights from successful entrepreneurs. This platform provides valuable content for listeners and strengthens the brand’s image as a thought leader in the grooming industry, fostering a community of learning and inspiration. Razorpreneur Challenge - Empowering Aspiring Sellers Innovation is a cornerstone of Bombay Shaving Company. The "Razorpreneur Challenge" exemplifies this by empowering aspiring entrepreneurs to sell their products and develop essential selling skills. This initiative is about more than selling razors; it’s about fostering entrepreneurship and providing valuable learning experiences. Founder as Brand Champion - Street Hustle Meets Social Media Gold Shantanu exemplifies the brand’s spirit by taking to the streets of Mumbai to sell Bombay Shaving Company products himself. This initiative was more than a publicity stunt; it was a genuine effort to connect with customers. Documenting this journey on social media turned it into a viral campaign, reinforcing his image as a passionate and relatable brand leader. #BombayShavingCompany #MensGrooming #SelfCare #EntrepreneurialJourney #Podcast #RazorpreneurChallenge #MadeInIndia

Are Entrepreneurs the new Superstar's? Who knew we'd be more excited about the people behind the brands? But guess what? Thanks to Shark Tank India,that's today's reality! Business moguls are now celebrated content creators, -Starring in their own ads -Promoting their own brands -Building massive Personal brands! Recently I came across, This viral reel from the brand MasterChow The moment the founder Vidur Kataria appeared on screen,I forgot about the celebrity chef Ranveer Brar ! That's the power of Personal branding. Building a Personal Brand,is an absolute necessity because, As Simon Sinek and Ankur Warikoo says, People don't buy the product. They buy the person behind it! -Their story. -Their purpose. -The problem they're solving. Like how MasterChow is solving,the lack of authentic Chinese flavors in our beloved Indo-Chinese dishes! By featuring Vidur Kataria alongside celebrity chef Ranveer Brar they've nailed it with tasty ads that hit the right taste buds! Celebrity chef +Founder = Tasty Ad perfection. That's the magic of Personal branding in action. Who is your favorite celebrity Entrepreneur? You got Dthis. 📍Follow Diksha Patel 🤍Like the post ♻️Repost to your network 💭Comment #contentcreation #personalbranding #business #content #contentstrategy #contentmarketing #sharktankindia

An Investment of Rs. 10,000 that Garnered Rs. 5,000 Cr Revenue In this episode of #BreakTheRadioSilence, we will talk about Balaji Wafers. This Indian brand has really nailed one of the most unconventional tricks in the bag. In their initial stage, the snack market was dominated by foreign brands. People loved them, and shopkeepers figured there was no point stocking Balaji Wafers – they wouldn't sell. Using the grassroots marketing approach (originally quoted by Jay Conrad Levinson in 1984) Balaji arranged a team of dedicated employees. The team went to every local store in their target area, pretending to be customers, and asked for Balaji Wafers. Can you imagine the shopkeepers' surprise? Here's the clever part: after a while, Balaji sent their actual salespeople to those same stores to sell the wafers. The shopkeepers, having already seen "customers" asking for them, were convinced there was a huge demand! They stocked Balaji Wafers right away. Now coming back to our movement of 'Break the Radio Silence’ let's break the key elements that made this ultimate sale happen. By having regular people asking for the wafers, Balaji created a sense of local interest. Shopkeepers care about their local customers, so this got their attention. This engagement showcased that there is a “demand” for it. And when the suppliers approached to sell the same wafers again and again, retailers became confident about the “direct sales” number and consequently onboarded the product. This form of brand awareness eliminated the need for lead generation itself. But what if you brand was able to penetrate the minds of your customers in similar way? Definitely a food for thought, isn't it? #GrassrootsMarketing #CustomerEngagement #DemandGeneration #BrandingTips #Entrepreneurship #SmallBizTips #StartupLife #GrowthHacking #MarketingStrategy #UnconventionalMarketing #PowerOfStory #CaseStudy #DemandGenTips #KnowYourCustomer

The Power of Connection in Marketing💯✅👇 Today, I received a Flipkart notification that got me thinking. A simple message—tailored with my name—instantly grabbed my attention. It wasn’t just about a product; it was about me. This is the essence of great marketing: making customers feel seen and understood.✅ We often chase complex strategies, but sometimes, the smallest personalized touch can build lasting connections. It’s about creating moments that resonate. How are you connecting with your audience on a deeper level? #digitalmarketingtipsandtricks #marketing #entrepreneurship

I've never bought from this brand but still, it made me ecstatic when they got a deal on Shark Tank India Let me tell you about Cosmix and how their GENIUS content strategy had made them crores without raising ANY funding. They have a simple philosophy, to promote supplements responsibly. So they use their products to create reels, get followers and make money? Well, it isn't that simple. See, people rarely like it when a brand makes their content all about themselves and doesn't add any value or entertainment. It just ends up becoming a branding exercise and doesn't add to the business. What Cosmix did differently was that they got their founders, employees, customers, and even some family members to create reels with them focusing on THEIR problems like acne, gut health, bloating, etc. This presence of real people and real problems humanised the page so when the brand plugged their products, it was not met with hate but rather the audience lent an ear and actually considered buying them. With this strategy, they get consistent views and also their feed is curated beautifully. I love to just go to their Instagram and binge watch the reels(hence the first line) What also helps is their branding and positioning. They look, feel, and sound like a Gen-Z who understands their body and wants to better it responsibly. So, here are the 3 things that have worked for Cosmix as a brand: - Organic Content - Curated Social Media - Branding & Positioning I think this is a lesson for most D2C brands who want to compete with giants. Sell your story, not just the product. #Cosmix #SharkTankIndia #Entrepreneurship #Business #Content #SocialMedia