Grey Couch Agency

From roaring engines to silent sparks—Jaguar’s electrifying transformation.

What happens when passion meets purpose in the form of a brand? In today’s fast-evolving world, Anarc—a watch brand created by tech YouTuber Shlok Srivastava and co-founded by Neel Gogia—stands out as a shining example of the power of influencer-led businesses. Here’s a deeper dive into what makes Anarc unique, how it embodies authenticity and consistency, and the lessons we can take away. What Sets Anarc Apart? Explosive Launch: Within 24 hours of its release, Anarc generated a staggering ₹3.5 crore in sales. This wasn’t just a product launch—it was a movement powered by community-driven marketing. Utility-Driven Design: Tech Burner’s deep understanding of his audience shaped watches that are not only functional but also trendsetting. Audience-First Approach: Every detail reflects the minimalist and tech-savvy lifestyle of his followers, creating instant relatability and trust. Authenticity Matters Anarc is more than just a watch brand—it’s a reflection of Tech Burner’s values. Behind-the-scenes content and teasers gave followers a sense of exclusivity while building excitement. Authenticity in storytelling made his audience feel like they were part of the journey, not just consumers. Consistency is Key From teaming up with world-class design studios like Thought Over Design (Mumbai) and Seymourpowell (London) to maintaining a high standard of quality, every element of Anarc is thoughtfully crafted. Starting with a limited launch created scarcity and heightened demand—a strategy that rewards quality over quantity. Global Comparisons Anarc’s journey mirrors the success of international influencer-led brands like Logan Paul and KSI’s Prime Hydration or MrBeast’s Feastables. Indian influencers like Tech Burner are carving a space on the global stage, using innovative D2C models and trust-driven engagement to challenge the dominance of global giants. So, what’s stopping you from turning your passion into the next big movement?

What makes someone unforgettable in a world where everyone is trying to stand out? Personal branding is the process of defining and promoting what makes you unique and valuable to your audience or industry. Let’s explore how three individuals have mastered this through what sets them apart, authenticity, and consistency. Daniel Dalen – Founder of Blank Studio and Ecomflow What Sets Him Apart: Daniel’s creative eye and ability to make even mundane topics visually engaging have helped him build a thriving community. His transparency in documenting his journey from $0 to a million dollars sets him apart, offering a rare and insightful perspective. Authenticity: His aesthetic POV shots and authentic storytelling connect deeply with his audience, inspiring them through relatable and honest insights. Consistency: Daniel consistently shares his journey with impactful storytelling, which has strengthened his social media presence and established him as a trusted voice. Marcus Milione – Redefining the Athletic Lifestyle What Sets Him Apart: Marcus has made running look cool, capturing visually stunning marathon moments that resonate with both athletes and casual viewers. His seamless transition from jewelry to athletic gear feels natural and relatable. Authenticity: By sharing personal moments, like running with his brother, Marcus fosters genuine connections with his audience, making his content feel meaningful and human. Consistency: Through high-quality running content, Marcus consistently engages his audience while driving traffic to his Minted New York store, growing his brand effortlessly. BYMAXIMISE – Your Destination for Growth What Sets Them Apart: BYMAXIMISE’s signature "Film Effect" transforms everyday content into cinematic clips, adding depth and making it feel extraordinary. Authenticity: Their authentic storytelling and personal insights create relatable, motivational content that resonates with their community. Consistency: With a community of 10,000+ engaged followers, BYMAXIMISE consistently delivers daily doses of inspiration, helping people elevate their mindset and achieve success. What will make people remember you?

Brand Design for a Gaming Company called "WitsVerse"

Is your menu keeping up with the trends, or just riding the wave? (Check the Podcast out)

The Art of Guerrilla Marketing with Suvan Kitchlue. (check the podcast out)

You've got a good plan, but have you thought about execution? Roadmap to starting a café with Suvan Kitchlue. (Check the podcast out)

𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 𝐨𝐧 𝐙𝐲𝐩𝐩 𝐄𝐥𝐞𝐜𝐭𝐫𝐢𝐜: 𝐒𝐩𝐚𝐫𝐤𝐢𝐧𝐠 𝐚 𝐆𝐫𝐞𝐞𝐧 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 Zypp Electric is making waves not just by electrifying rides but by spearheading a movement towards a cleaner, greener future. Under the visionary leadership of Akash Gupta, Zypp Electric has become a beacon of sustainability in urban mobility. Akash’s hands-on approach and relentless passion are the heartbeat of the company, driving innovative campaigns and deep community engagement. 𝐀𝐤𝐚𝐬𝐡 𝐆𝐮𝐩𝐭𝐚: 𝐓𝐡𝐞 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐅𝐨𝐫𝐜𝐞 Akash Gupta is more than just the founder of Zypp Electric; he’s the driving force behind its daily operations and the spirit of its community outreach. His involvement spans from strategic planning to ground-level interactions, reflecting his commitment to making sustainable transportation accessible to all. Akash’s leadership transcends the boardroom—he’s often seen riding Zypp’s electric scooters, engaging directly with users, and taking part in clean-up drives and awareness campaigns. 𝐙𝐲𝐩𝐩 𝐄𝐥𝐞𝐜𝐭𝐫𝐢𝐜’𝐬 𝐄𝐥𝐞𝐜𝐭𝐫𝐢𝐟𝐲𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 The #RideElectric campaign has captured attention on social media, inspiring thousands to trade in their fuel-powered vehicles for eco-friendly scooters. Through creative user-generated content, interactive challenges, and enticing discounts, Zypp Electric has turned the shift to electric vehicles into a buzzworthy movement. Another major success is the #GreenWarrior initiative, where Zypp Electric teamed up with local influencers and environmental activists to plant trees for every ride taken with Zypp. This initiative not only promoted green commuting but also led to the planting of thousands of trees, contributing to cleaner air and greener cities. 𝐙𝐲𝐩𝐩 𝐄𝐥𝐞𝐜𝐭𝐫𝐢𝐜: 𝐀 𝐋𝐞𝐚𝐝𝐞𝐫 𝐢𝐧 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐌𝐨𝐛𝐢𝐥𝐢𝐭𝐲 Zypp Electric is setting new standards in sustainable urban transportation, with Akash Gupta leading the charge. Their commitment to a greener future is evident in every aspect of their operations, campaigns, and community involvement. 🌱🔋 #Sustainability #ElectricVehicles #GreenTransportation #Leadership #Innovation #CommunityEngagement #ZyppElectric #AkashGupta #RideElectric #GreenWarrior #CleanRides #ClearSkies

dream. dare. (check the podcast out)

𝐅𝐫𝐨𝐦 𝐏𝐨𝐥𝐢𝐭𝐢𝐜𝐬 𝐭𝐨 𝐌𝐞𝐦𝐞𝐬: 𝐓𝐡𝐞 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐨𝐟 𝐓𝐰𝐢𝐭𝐭𝐞𝐫 𝐭𝐨 "𝐗" 𝐓𝐡𝐞 𝐒𝐡𝐢𝐟𝐭 𝐁𝐞𝐠𝐢𝐧𝐬 🌐 The rebranding of Twitter as "X" marked a pivotal transformation. Originally a platform for political discussions and news, "X" has evolved into a hub for memes and viral content. This change redefined user engagement, altering the platform's very essence. 𝐌𝐞𝐦𝐞 𝐂𝐞𝐧𝐭𝐫𝐚𝐥 😂 The politically charged environment gave way to a surge in meme culture. Users embraced the platform’s lighter side, sharing viral memes that captivated a new audience more interested in entertainment than debates. 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐌𝐢𝐬𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 🚨 However, this shift brought challenges. With relaxed content moderation, "X" saw a rise in misinformation, with fake news sometimes overshadowing verified content. The platform now faces the challenge of balancing free expression with the need for accuracy and safety. 𝐓𝐡𝐞 𝐍𝐞𝐰 𝐍𝐨𝐫𝐦𝐚𝐥? 🤔 As "X" continues to evolve, its future direction remains uncertain. What’s clear is that the rebranding has fundamentally changed the platform, creating a landscape vastly different from the Twitter we once knew. #SocialMedia #DigitalTransformation #BrandEvolution #MemeCulture #Misinformation #ContentModeration #Innovation #DigitalLandscape