If your marketing sucks - take a peek at your strategy. Are you heavy into PPC, SEO or other search marketing? Please don't think of me as being 100% anti-search. (I’m like 42% anti-search) But I’m definitely against one tactic taking up the majority of your budget. Unless that budget covers multiple channels - like a good marketing strategy should. Nas only needs One Mic, But your marketing requires multiple channels, with attention to the mindset of the users in each one. Below is a little ditty about search and how it feels like hide-and-seek to me. If you’re spending more than $3k/mo on search, look at these results your generating: ⚔️ % of no-shows ⚔️ Clicks vs patient appointments ⚔️ Patient quality When you identify and target the people most likely to need your services and communicate with them directly, your results will always be better. I hope this helps. #marketing #search #marketingstratregy #patientacquisition #healthcaremarketing #dtc
Mace Horoff
5mo
"Know your return." I wonder how many do?
Great perspective!
The Ryan Seacrest of MedTech | LINKEDINFLUENCER | Building Brand Avenues | Founder, MTV | Co-Founder, Gen-R | Booth Fairy 🧚 | Keynote Speaker🎙️ Passionate about building Communities and Optimizing Lives!
5mo42% of the time it works all the time. Nas may only need one mic. But you deserve the spotlight for these keyboard strokes of genius. Little know ln fact I’ll bury in the comments for few to see (sorta like SEO dollars) — my nickname is NOS — that boost of energy Vin Diesel style. LFG Seth Turnoff