Sam Profeta’s Post

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Creative Director at CBA Asia

Pride month is coming to an end, but it's never too late to discuss important matters. Along with Ching C., I was invited by Ogilvy Singapore for a fireside chat about "How to be an ally?". In times where oppression against queer people is still alive and well across the globe, it's even more important for companies to create safe environments for their LGBTQ+ employees - and allyship is the key to that. For me, growing up queer meant growing up in fear. I feared being exposed, disappointing my loved ones, and worried that my "gayness" would hinder me from achieving my goals - and many LGBTQ+ individuals share these same feelings in their youth. When companies openly discuss allyship, we can work without the fears that used to haunt us. It sends a clear message that our sexuality or gender identity will not hold us back in any way. Based on what we chatted, here are five key tips for being a true ally (in a nutshell): 1 . Keep your ears wide open: be able to listen, understand, and show empathy. 2 . Forget assumptions and preconceptions (as they may lead to uncomfortable situations). 3 . Take a stand: bullying and homo/transphobic "jokes" can't be indulged or tolerated. 4 . Educate yourself: don't expect queer people to "teach" you everything (we are tired). 5 . Representation does matter: are you promoting diversity in your teams? Thank you Jeryll Lim (and the whole DE&I team) for making this happen and Nikhita Sejpal for being our host.

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Marion Micoud

Managing Director CBA Asia-Pacific

5mo

Great one Sam Profeta 🏳️🌈 🙌🏻 “Do not allow people to dim your shine because they are blinded. Tell them to put on some sunglasses, because we were born this way.” Lady Gaga 😎

Kelly Togashi

Strategy Director in Branding and Communications

5mo

Love love love. ❤️🧡💛💚💙💜 Keep doing the hard work, Sam (even though you’re tired)! We, the industry, still need the homework in order to reflect more representative narratives in our marketing and to just be better humans. Proud.

Bio Fabiola Yoshimoto

Freelance | Design | Packaging | Future | AI | Arts | Jobs

5mo

👏❤️👏

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