In respect for 🌈 Pride Month, toth shop is recognizing friends and collaborators, stories and insightful words among those in the LGBTQ+ communities. We are proud to share your voices with our toth shop community. Some 101 today: How, when & where did the word and brand 'Pride' originate? Craig Schoonmaker, a longtime activist and member of the New York planning committee for the first Pride Parade held in June 1970, didn’t fully realize how much of an impact his words would have when he proposed “Pride” as the event’s slogan. In an interview years later, he reflected on why he chose that specific word: “The poison was shame, and the antidote was pride.” Today, Pride is embraced by millions across the globe. It’s a time to celebrate and commemorate the contributions made by the LGBTQ+ community to history, society, and cultures worldwide. For business owners, it’s a time to re-evaluate your own words and how you are communicating with your customers through copy & content. Here’s an easy start - prioritize inclusive language. Our language has the ability to normalize the ideas or beliefs of a society, and it only requires micro shifts: 🫶 Use gender neutral pronouns 🫶 Use people-first phrases 🫶 Not using phrases rooted in homophobia, racism, sexism, etc. Learn the appropriate, modern descriptors 🫶 for groups For more tips, check out this blog about “writing copy in the era of conscious consumerism” penned by Steph Nagl. A link to Steph's piece is linked in comments below. ✌️
Absolutely love this. Thanks, Meg.
Founder, Owner, CEO | Goldman Sachs 10KSB Scholar Alum | Award-Winning Writer | MBA | Lifelong Pittsburgh Steelers Fan
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