toth shop

Throughout 2024, for a variety of clients as well as for toth shop's editorial calendar, we had the privilege of speaking with 250+ remarkable people, gathering stories and insights that left a lasting impact. Every conversation was a gift—a chance to listen, learn, and uncover aha! moments or good quotes that truly resonated. If you followed along this year, we featured 70 interviews here on LinkedIn. To celebrate all the aha! moments across those interviews this year, we selected one standout quote from each LinkedIn interview into 'well said' - a collection of words that made us think, stirred our hearts, and reminded us of the power of humans. Bonus: We paired these quotes with a few reflective questions to help you pause, ponder, and carry these insights into 2025. If you were one of the 70 people we interviewed and featured here on LinkedIn, thank you - your words meant so much to us. Download 'well said' here >> https://lnkd.in/eRWpqmwh

🎉 🎉 celebrating the Gratia Development website & brand launch! 🎉 🎉

we are SO EXCITED for Anna Stallmann and Anna Stallmann Communications! a well-deserved honor for a great team!

tothys around the world - we're excited to share our toth shop team's 24 "impact report" with you. yes, impact reports are often associated with how a brand shares and reports on their respective environmental or sustainability efforts. we use the word “impact” here in a way that honors the og definition: to have a direct effect or impact on. this report includes experiences, people, conversations, content, and aha! moments that had a direct effect on us both personally and professionally. it lives here >> https://lnkd.in/daPNHeHZ some highlights: ⭐ toth shop graduated from the Goldman Sachs 10,000 Small Business Program in NYC in May; career highlight: seeing the toth shop logo in the Goldman Sachs HQ lobby in Lower Manhattan. ⭐ toth shop's top-line growth was 51% this year; over the last five years, we've grown 247% - hey, with all the talk of AI, you're still investing BIG in human writers - in fact, you're investing more than ever. ⭐ we are excited to launch our Designated Creative Officer (DCO) program in January 2025; early access has been granted to our current clients, and we're fully booked. we'll be opening it up to our community on Jan. 13, 2025. thank you for being tothys with us; we’re excited for 2025 with you! crawford, steph, christine, annie, mary & meg

happy thanksgiving from team toth shop to you!

Madeleine Nance and Jeremy Nance are the team behind Kind Word copywriting. They're experts in crafting clear & concise messaging with the most important audience in mind - human beings. As we kick off the season of giving, they're sharing good advice for how to craft content that connects with value - and all the good feelings.

When we meet with new clients, we often ask for one word that describes what they want their brand to be. It may be: Trustworthy. Bold. Refined. Quirky. That word becomes our goal – our strategic end point. Equally important is defining the opposite end of the spectrum: What don’t you want your brand to be? Boring. Predictable. Stale. Those two cornerstones define the foundation of your brand. Because knowing who you DON'T want to be is just as important as knowing who you DO want to be.

Hi, it's Meg, tapping in today with a special interview. More often than not, Kelly R. will start our The Academy of Goal Achievers, Inc Board meetings with a wellness check - 2-3 minutes where every board member shares about how they're doing. Everyone takes their own spin on it, but I think the fact Kelly structures it around "wellness" means we each pause to think about our health - mainly, our mental health. I've brought that practice into my own life - both personally and professionally. I have Kelly to thank for that. Today, is World Mental Health Day, and I'm passing the mic to Kelly who is a founder, coach, meditation teacher, believe in people. His story is one of service – from more than 20 years in the U.S Army and U.S. Army National Guard to founding of The Urban Institute for Strengthening Families. Kelly’s work has shifted the paradigm of health, human services program delivery, and fatherhood in North Carolina. This service work is special, and, those in this service work, know that your impact is only as strong as your own mental health and wellness. We asked Kelly for his perspective on creating space for mental health and wellness. toth shop (ts): What do you wish people were talking about more when it comes to mental health? Kelly Little (KL): "I wish people were talking more about the importance of destigmatizing mental health issues and promoting Emotional Intelligence. We can do that through open conversations about seeking help and support in the form of Radical Healing Circles. A Radical Healing Circle is a supportive gathering where individuals come together in brave space to share their experiences and embrace healing through open dialogue, empathy, and collective empowerment, often focusing on social justice, their individual journey and personal growth." toth shop (ts): As a mental health advocate and empowerment coach, how do you support your own mental health? Kelly Little (KL): "My go-to tricks for supporting my own mental health include practicing mindfulness and meditation, engaging in regular nature visits, horse riding, time by water, physical exercise, and maintaining a strong support network of friends and family." ts: How can companies/brands better support employees in regards to their mental health? KL: "Better support looks like providing access to mental health resources, wellness coaches, offering mental health days or scheduling wellness breaks in employees schedule, flexible work schedules, and promoting a culture of open communication and support." Today, I challenge you to do a wellness check with your people - at work and at home. 🧡

you’ve sat down and written the dang thing (blog, caption, email, etc.). first off, yay! the heavy lifting (i.e. the writing) is done! for many, that’s half the battle. but before you hit ‘publish’ & send your words out into the world, we recommend running through these five questions first: 📝 do you stand behind what you wrote? 📝 did you proofread it? 📝 is voice & tone aligned with your brand? 📝 does it feel too B.S. fluffy? (if yes, EDIT) 📝 is it easy to read and understand? these last mile questions help you make sure what you’re putting out there is something to be proud of.  

There’s one thing all successful messaging has in common: Clarity. What's clarity? A freedom from ambiguity, confusion, big-words-people-have-to-Google, unnecessary words, or fluff. One strategy to get to clarity faster is the use of plain language. We tapped plain language expert Dr. Deborah S. Bosley, founder of The Plain Language Group, for a quick conversation about what plain language is, why it matters, and how brands can make their content clear and easy to access. toth shop (ts): how do you describe plain language? Deborah Bosley (DB): “Plain language actually started during World War II. When the Army drafted people, they didn’t realize at first that some of these soldiers had only gone through the 8th grade and couldn’t understand the content. The whole concept of simplifying started there. Today, I describe plain language as the use of written and design strategies that make it easy for people to find the information they're looking for, understand it, and know how to use it. It’s not just written content. So, when you think about a website, is it designed in a way that I can find what I’m looking for without 47 clicks? One of the principles of plain language is you have to maintain meaning so it's not simplifying it out of meaning.” ts: why does plain language matter? DB: “On a greater societal level, I believe that people have the right to understand information that affects their lives, and plain language grants them that access. I also work with a lot of corporations who need to use plain language because it's required by regulations, or they've gotten feedback that customers cannot understand the content. When that happens, companies can literally waste millions of dollars in call-ins that were unnecessary had they simply written something that was easy to understand to begin with.” ts: As a practitioner of plain language, what advice would you give to a brand or business owner who wants to use these strategies to make their content more accessible? DB: "I think it’s really important that training occurs. You're asking people to change writing habits that they might’ve had for decades. You cannot do that by simply handing them a handbook or saying ‘go let AI do it.’ It’s like taking a jazz pianist and telling them to play classical music. Yes, it’s all music, but you have to take the time and effort to make those shifts." To learn more about The Plain Language Group, please visit their website linked in comments below.