Sam Dunning’s Post

Within a B2B context, a solid SEO strategy remains a surefire way to boost organic traffic, generate quality leads, and convert them into paying clients. However, it also requires a nuanced approach as there are specific challenges B2B marketers face when implementing SEO techniques. In the recent post, I dwell on the major hurdles companies need to tackle to empower their SEO efforts and identify effective SEO practices to drive conversions and build a robust online presence. #b2b #b2bseo #conversion #seostrategy

Your inbox is probably littered with people offering you SEO, PPC, blog writers, and so on. How can you cut through the clutter to work out what is right for your consultancy? Something firms often miss is that you need different forms of content for different stages of the pipeline. Here's some clarity (and ideas) for you. #marketing #b2b #professionalservices #managementconsulting

✔️B2B & B2C SEO Have Some Common Points:….✍️ 🤜Making your content – and your brand – easy for your audience to find via online search engines, especially Google. 🤜Ensuring your content ranks high on search engine results pages (SERPs). 🤜Ensuring your content is designed to cater to your audiences’ search intent, pain points, questions and needs. 🤜Optimising technical aspects of your website to ensure a positive user experience. #SEOstrategy #B2BSEO #B2CSEO #SEOtips #digitalmarketing

Most of the B2B SEO strategies are impractical. Here's why: ...they only highlight what the team thinks they 'should do', but don't think enough about what they 'can do'. Those are separate things. 🔻 What one should do is about best practices 🔻 What one can do is about their resources. Now, in the case of SEO: ✅ Yes, you should build links consistently ✅ Yes, you should publish hundreds of pages a month ✅ Yes you should always have zero technical SEO problems But is that really achievable with your resources? If the answer is no, then none of the items from an “SEO checklist” matter. All that matters is which you can pull off. 👉 You can publish only 2 pieces of content a month? Let’s get those done in the highest quality and distribute through as many channels as we can. 👉 You can’t afford a technical SEO specialist? Let’s just get the highest leverage problems solved as the priority and ignore all smaller issues. 👉 You don't have the money to invest in manual link building but your content team can publish a superb report that'll attract links to your site passively, The actions you’ll take (and can afford to take) at the end of the day will create all the difference, not your cool 400-page PDF that makes a mountain out of a molehill. #seo #contentmarketing #digitalmarketing #saas #growthmarketing #growth #b2b #b2bsaas #seostrategy #marketing

Most B2B/SaaS marketers & founders struggle to drive a steady stream of qualified leads w/ SEO. I'm ending that today. 73 pages of battle-tested SEO tips. Sharing the exacts processes I used to rank the Breaking B2B site for competitive industry terms in 90 days on a fresh domain. Covering: - When not to do SEO for your B2B/SaaS - Nailing the foundations - Customer research secrets - Keyword research strats - Building pages that rank - Crafting content to convert - Building links for free - Getting leadership buy in PS. visit the Breaking B2B site and hit newsletter tab to grab a HD copy & share w/ your team.

🚀 Unlock the Power of SEO for B2B Growth! 🚀 In today’s digital landscape, ranking high on search engines is crucial for B2B success. Our latest article explores how General Electric (GE), a Fortune 500 company, uses SEO strategies to stay ahead in competitive industries like energy, healthcare, and aviation. Here’s a quick excerpt: "By optimizing content for industry-specific keywords and earning high-quality backlinks, GE drives qualified traffic, strengthens its brand authority, and consistently reaches the right decision-makers across multiple sectors." Want to know how to replicate this SEO strategy for your own business? 📈 📖 Read the full article here: https://lnkd.in/dWnG7NsT #B2BMarketing #SEO #DigitalStrategy #LeadGeneration #MarketingTips #Jetaa7 #GeneralElectric #OrganicTraffic

Discover how your B2B SEO strategy measures up! Catch our CEO, Tom Shapiro next week as he shares results from our in-depth study of 250 B2B websites. In this Clearscope webinar, we will cover: 👉 Differentiating factors between B2B SaaS websites experiencing significant SEO growth and those underperforming. 👉 The most effective strategies for B2B sites in driving more Google Page 1 rankings, more organic traffic, and more backlinks. 👉 Specific content formats that impact SEO results the most for B2B companies. 👉 Optimal publishing frequencies for generating new content to stay competitive. 👉 Smart methods to allocate your SEO budget for maximum impact. 🔗 Register here: https://lnkd.in/gFU63_Jn #B2BSEOInsights #originalresearch #b2bseo #websitestudy #seostudy

SEO advice is everywhere. And most of it? Cluttered. B2B SEO doesn’t need to be a keyword-filled novella that no one reads. ❌ You don’t need "secret" hacks ❌ You don’t need 100-page PDF Audits ❌ You don’t need 30+pages Checklists Here’s what you actually need: Clarity & simplicity 1. Set clear, measurable goals 2. Identify keywords/topics your audience (actually) search for 3. Update your (outdated) site content 4. Consistently publish content that’s SEO-friendly (no need to reinvent the wheel) 5. Build quality backlinks (seriously, don’t ignore this one) 6. Track your progress (only key KPIs) and refine based on what works Simple, right? SEO is the long game. Most people quit before it pays off. .. but, when you do it right it gives your scale. 🔥 TLDR: Simplicity is the missing puzzle in your B2B SEO strategy -- ↘ Stuck with your SEO? Nothing is moving? It won’t get better unless you KNOW what’s broken. That's where The [Free] SEO Growth Plan comes in. No more guessing games. >> DM to chat about it. #B2BSEO

Elevate your B2B game with advanced SEO strategies! Dive into our latest blog post to learn more. #B2BSEO

B2B marketers, this might sting. "Set-and-Forget" SEO is a Fairytale. Treating SEO like a one-time website update? Your competitors are climbing Google rankings with fresh, helpful content. That dusty SEO strategy from 6 months ago? It's costing you inbound leads and revenue. Let's bust this myth wide open. The Truth About B2B SEO: Google launched 4,725 changes to search in 2022 (Search Engine Land). Top-ranking content gets refreshed monthly, and your competitors pump out optimised pages weekly. Standing still = falling behind. Here's why "set-and-forget" fails: 📌 Content Gets Stale Your carefully crafted pages lose value as industry stats become outdated, competitor content improves, and user needs evolve. Fresh, updated content consistently outranks older pages, even if they once were top. 📌 Rankings Slip Away As new competitors emerge and search intent shifts, your once-perfect SEO setup starts showing cracks. Dead backlinks and technical issues compound the problem, slowly pushing you down the rankings. 📌 Leads Dry Up The real pain hits when conversion rates start dropping, and bounce rates climb. Soon, your sales team stops getting those juicy demo requests, and the blame game begins. Success in B2B/SaaS SEO demands weekly content updates, monthly technical checks, and quarterly strategy reviews. Think of it as maintaining a high-performance engine – regular tune-ups keep it running smoothly. Yesterday's #1 ranking is next quarters page 2 burial. When was the last time you gave your top-performing pages a proper update? PS. join 1000s of legends enjoying my ultimate B2B SEO playbook. Visit the Breaking B2B site & hit newsletter tab to unlock instantly.