Runway Podcast’s Post

🎙️ Building a Brand? Start with Questions 👀 In one of our previous episodes, Adam Jennings shared great advice when it comes to branding: when joining a company without a clear brand, the first step is asking lots of questions— both internally and externally. Here’s a quick breakdown of his approach: 🔍 Inside the company: Understand the culture, values, and what makes the organisation unique. Why do people join? What truly matters to them? 📊 With your audience: Run surveys to uncover how your brand is perceived externally. There’s often a gap between how the company sees itself and how the audience experiences it. 💡 Key insight: Brands should be worked on fluidly. Like a website, a brand isn’t something you create and forget. It needs constant attention, iteration, and learning to stay alive and relevant. 📣 Engage your audience: Talk to them, understand their needs, and adapt. It’s easy to treat branding like a one-way street, but brands thrive when they reflect real conversations and insights. What’s your approach to "brand"? Let us know in the comments! #branding #startupinsights #podcast

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