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Consistency truly moves the needle! Consistency = Brand Preference Brand Preference = 30% Premium Over Your Competition

Big thanks to Cure Media & Isabelle Green for inviting me on to their Influencer Marketing Talks podcast recently. We had a great chat about the five fundamentals of marketing effectiveness. We looked at how marketers can invest for growth, balance spend, plan for reach, be creatively effective and plan for recognition. And all of that in the current, complex contexts facing marketers. It's only 25mins. You can tune in here:  https://lnkd.in/d-SpZ-WT Have a listen, share any feedback and if you want to find out more, check out WARC's "Anatomy of Effectiveness" series at WARC.com.  

Join us this week as we dive into "The Anatomy of Effectiveness" with Imaad Ahmed from WARC, the global leader in marketing effectiveness. With over 15 years guiding top brands, Imaad outlines the five building blocks of effective marketing that every marketer needs to know.⁠ ⁠ Discover strategies for balancing brand building with sales activation, the importance of multi-channel approaches, and adapting to economic shifts. Whether you're looking to sharpen your marketing tactics or find new ways to drive growth, this episode offers invaluable insights for navigating today’s dynamic marketing landscape.⁠ Listen here: https://lnkd.in/d-SpZ-WT #podcast #influencermarketing #marketing #effectiveness

🎙️ Building a Brand? Start with Questions 👀 In one of our previous episodes, Adam Jennings shared great advice when it comes to branding: when joining a company without a clear brand, the first step is asking lots of questions— both internally and externally. Here’s a quick breakdown of his approach: 🔍 Inside the company: Understand the culture, values, and what makes the organisation unique. Why do people join? What truly matters to them? 📊 With your audience: Run surveys to uncover how your brand is perceived externally. There’s often a gap between how the company sees itself and how the audience experiences it. 💡 Key insight: Brands should be worked on fluidly. Like a website, a brand isn’t something you create and forget. It needs constant attention, iteration, and learning to stay alive and relevant. 📣 Engage your audience: Talk to them, understand their needs, and adapt. It’s easy to treat branding like a one-way street, but brands thrive when they reflect real conversations and insights. What’s your approach to "brand"? Let us know in the comments! #branding #startupinsights #podcast

Have you ever wondered how the biggest brands in the world become so successful? Building a successful brand isn't just about having a great product or service. It's about creating a connection with your audience, standing out from the competition, and telling your story in a way that resonates with people. But what happens if you don't prioritize building a strong brand? Without a clear brand strategy, you risk blending into the background, failing to connect with your audience, and ultimately missing out on the opportunity to create loyal customers who love and promote your brand. Here are the seven essential traits that successful brands embody: 1️⃣ They know their audience 2️⃣ They know why they exist 3️⃣ They are consistent 4️⃣ They are different 5️⃣ They cater to their audience 6️⃣ They use storytelling 7️⃣ They have a defined brand personality By focusing on these traits, you can build a brand that not only stands out but also connects deeply with your audience, turning them into raving fans who can't wait to share your brand with others. Ready to unlock the potential of your brand? Check out our latest podcast episode where we dive deep into these seven traits and learn how to apply them to your own brand. 🎧 Listen now - https://lnkd.in/e6ND78JY Don't miss out on the opportunity to transform your brand and create a lasting impact. Start building your successful brand today! #businessbranding #UnlockYourBrandPotential #marketing #BrandStrategy #businesspodcast

Brand growth is dependent on TESTING 🧪 🧠 You don't know what you don't know - and in an industry where you have to stay innovative and ahead of the curve, testing out new strategies to see what your target audience resonates with is key. ➡️ What's a strategy you were scared to test out but actually ended up working? #ChatWithCharlie #podcast #marketing #digitalmarketing #paidads #business #advertising Charlie Parker

What happens when a successful corporate professional decides to step away from a stable career and dive headfirst into entrepreneurship? Join us for this captivating episode with Mark Stern, the founder of Custom Box Agency. Mark shares his transformative journey from working as a strategy consultant at Deloitte to creating a company that revolutionizes customer experience through multi-sensory engagement. Hear how an eye-opening experience at a Mindvalley conference sparked his entrepreneurial spirit and led him to leverage his corporate skills in a whole new way. Discover the intricate art of crafting unforgettable customer journeys as we explore with Mark the hidden secrets behind successful experiential marketing. Gain insight into how understanding and defining each touchpoint in the customer journey can unlock new business opportunities and drive loyalty. From integrating physical products with digital marketing to adding delightful surprises in product delivery, we delve into the strategies that can significantly extend customer lifetime value and keep them coming back for more. https://lnkd.in/eG_Y27E3 #podcast #experiential #marketing

Is your brand feeling lost or confused about which route to take forward? Without a clear strategy many businesses find themselves facing challenges that stem from a lack of strategic direction. From inconsistent messaging to difficulty connecting with their target audience, the consequences can be significant. Inconsistency: Without a cohesive strategy, your brand message may vary, leading to confusion among your audience and diluting your brand identity. Missed Opportunities: Failing to define your target audience and goals means missing out on opportunities to engage and convert potential customers. Stagnation: A brand without a strategy risks stagnation, unable to adapt to market changes or capitalize on emerging trends. Why Brand Strategy Matters: Clarity and Focus: A well-defined strategy provides clarity, guiding every aspect of your brand's development and ensuring alignment with your objectives. Audience Connection: By understanding your audience and crafting tailored messaging, you can forge stronger connections and foster loyalty among your customers. Growth and Innovation: A strategic approach allows for flexibility and innovation, empowering your brand to evolve and thrive in a dynamic marketplace. In today's competitive landscape, the key to unlocking your brand's full potential lies in a well defined strategy. Ready to chart a course for success? Listen to the latest episode of The Unified Brand Podcast - https://lnkd.in/gz2fUtAT #BrandStrategy #BusinessSuccess #StrategicBranding #Marketing #Business

Calling all marketing enthusiasts! Get ready to be schooled by a brand master! Our next episode of Icons Behind Brands features Sakket V Rao, Head of Brand and Consumer Engagement at PopSockets With over 16 years of experience driving growth across health tech, consumer giants, and global brands, Sakket is a branding force to be reckoned with. In this exclusive teaser, we delve into his conversation with Devleena Neogi, Host & Editor-in-Chief of IBB, where they discuss: - Key learnings from his diverse industry experience - How those experiences shaped his unique marketing approach - Balancing brand messaging within a conglomerate structure (Video recorded as on 18th May 2024) Stay tuned for the full episode, dropping soon! You won't want to miss it. #Marketing #Leadership #ConsumerInsights #HealthTech #ConsumerTech #Branding #IBB #Podcast #BrandMaster #MarketingExpert #BrandStrategy #ConsumerEngagement #MarketingGrowth #IndustryExperience #BrandMessaging #ConglomerateMarketing #MarketingApproach #BrandLeadership #Teaser #MarketingJourney #BrandBuilding #ExpertInsights #BusinessGrowth #IconsBehindBrands #BehindTheBrands

5 Ways to Bring Back Human Connection in Modern Marketing In my latest podcast episode with Pauline Oudin, CEO of Gradient Experience, we discuss why human connection is the missing piece in today’s marketing landscape. Here are 5 insights to help make your brand’s marketing more meaningful: 1️⃣ Humanize Your Brand Through Experiences Experiential marketing is “theater for brands,” allowing you to create memorable interactions that go beyond digital ads. 2️⃣ Embrace Diverse Experiences Living in different environments builds empathy and understanding, key qualities for creating campaigns that resonate with diverse audiences. 3️⃣ Collaborate for Stronger Impact Involve clients and teams in the creative process. Collaboration and transparency lead to campaigns that are truly impactful. 4️⃣ Build Community, Not Just a Customer Base Connecting with specific communities and meaningfully engaging them can foster deep loyalty and a sense of belonging. 5️⃣ Measure What Truly Matters It’s not just about clicks or impressions. Real impact comes from engagement that resonates on a human level. Check out the full episode here to learn more about how human connection can transform your brand’s marketing approach: https://lnkd.in/edvKqJSV What do you think? How are you building human connection in your brand? Let’s discuss in the comments! ⬇️ #Marketing #HumanConnection #ExperientialMarketing #Branding #Community #Podcast #Leadership