Imaad Ahmed’s Post

Join us this week as we dive into "The Anatomy of Effectiveness" with Imaad Ahmed from WARC, the global leader in marketing effectiveness. With over 15 years guiding top brands, Imaad outlines the five building blocks of effective marketing that every marketer needs to know.⁠ ⁠ Discover strategies for balancing brand building with sales activation, the importance of multi-channel approaches, and adapting to economic shifts. Whether you're looking to sharpen your marketing tactics or find new ways to drive growth, this episode offers invaluable insights for navigating today’s dynamic marketing landscape.⁠ Listen here: https://lnkd.in/d-SpZ-WT #podcast #influencermarketing #marketing #effectiveness

🗓 Mark your calendars for an engaging discussion on the dynamic evolution of modern marketing teams. Discover expert strategies for streamlining and boosting the effectiveness of your marketing initiatives. Right from defining clear deadlines to always having a plan B, considering the rapidly changing marketing landscape in the world of modern marketing, we will cover it all. Hear from Mike Forgie, local marketing expert and founder of Next Step Connect, as he talks about simplifying marketing complexities, in length. 📅 Date: Thursday, May 9th, 2024 ⏰ Time: 10 AM SGT Join here 👉 https://lnkd.in/gM4vX-cW 💡 Join us for an insightful exploration into the repercussions of resource-intensive marketing methods on timelines and hurdles, as we navigate the evolving terrain of marketing in the digital age. 📈 #MMC #marketing #podcast #Trending #digitalmarketing #artificialintelligence #advertisingandmarketing

For small and medium-sized businesses, a strategic brand overhaul creates a competitive edge. However, successfully reimagining your brand while continuously marketing can be challenging. A successful transformation demands harmonization of brand identity and marketing efforts to captivate and retain your target audience. This guide distills key tactics for SMB owners to streamline their brand overhaul for enduring success. Discover how Monomyth can support your evolution. Watch the full video on Mastering a Seamless Brand Overhaul here: https://lnkd.in/gvE45p4S #MonomythStudio #Podcast #Insight #BrandOverhaul #brandstrategy

Consistency truly moves the needle! Consistency = Brand Preference Brand Preference = 30% Premium Over Your Competition

5 Ways to Bring Back Human Connection in Modern Marketing In my latest podcast episode with Pauline Oudin, CEO of Gradient Experience, we discuss why human connection is the missing piece in today’s marketing landscape. Here are 5 insights to help make your brand’s marketing more meaningful: 1️⃣ Humanize Your Brand Through Experiences Experiential marketing is “theater for brands,” allowing you to create memorable interactions that go beyond digital ads. 2️⃣ Embrace Diverse Experiences Living in different environments builds empathy and understanding, key qualities for creating campaigns that resonate with diverse audiences. 3️⃣ Collaborate for Stronger Impact Involve clients and teams in the creative process. Collaboration and transparency lead to campaigns that are truly impactful. 4️⃣ Build Community, Not Just a Customer Base Connecting with specific communities and meaningfully engaging them can foster deep loyalty and a sense of belonging. 5️⃣ Measure What Truly Matters It’s not just about clicks or impressions. Real impact comes from engagement that resonates on a human level. Check out the full episode here to learn more about how human connection can transform your brand’s marketing approach: https://lnkd.in/edvKqJSV What do you think? How are you building human connection in your brand? Let’s discuss in the comments! ⬇️ #Marketing #HumanConnection #ExperientialMarketing #Branding #Community #Podcast #Leadership

New marketing is target marketing. But we are down to the individual person. We are now collecting information on what does John read? What does he see? What stores does he go to? We have enough information on individual that we can address them specifically and the reason they might have to buy our product.

Darkest Marketing Strategy ever used by Nestle! Hello and welcome to Deep Dive with Seemi – the podcast where we dive into the fascinating world of Marketing, Branding, and Advertising. I’m Seemi, your host, bringing you stories, experiences, and insights from the forefront of the marketing industry. In this podcast, we’ll explore everything from the latest trends and innovative strategies to timeless branding principles that drive success. Whether you’re a marketing professional, a business owner, or just curious about the art of persuasion, there’s something here for you. Join me as we uncover real stories from industry leaders, dissect powerful campaigns, and share practical tips to elevate your brand and business. Let’s embark on this journey of knowledge, creativity, and inspiration together If this interests you enough, do follow my YouTube channel, you can also follow me on Instagram & Facebook @deepdivewithseemi Your valuable suggestions and inputs are most awaited. Please like share and comment to show your support 🙏 #marketingtips #branding #marketingstrategy #advertising #productstrategy #digitalmarketing

"But, here's the thing about new products and so on. Marketing is very disruptive. It should be. Great marketing is going to be disruptive." - Philip Kotler, Father of Modern Marketing Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the Northwestern University - Kellogg School of Management, sat down with AMA CEO, Bennie F. Johnson for a very special episode of the Marketing/And Podcast to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing. Listen here! 👉 https://lnkd.in/esw96Y7K Here's a sneak peek of the podcast content ⬇️ Question: Did you ever imagine the complexities that marketers would be in charge of today? Let's say 30 years ago? Answer: "Marketing was so simple 30 years ago because I would have an idea of a product. I would make it. I would hire some salespeople. I would hire an ad agency to give me some advertising and that's it. I would be then hoping and praying that I reach enough people to buy it. I did mass marketing but that's not going to work for you anymore. It's works for coca -cola. There's no question they don't even have to know who you are. They know you want to buy coke. However, most of the new marketing is target marketing. And the target, of course, will be segments initially that seem to contain people who would have a strong interest in your product. But we are down to the individual person. We are now collecting information on what does John read? What does he see? What stores does he go to? We have enough information on individual that we can address them specifically and the reason they might have to buy our product." #PhilipKotler #MarketingAndPodcast #AMAPodcast #Demarketing #DisruptiveMarketing #TargetMarketing #MassMarketing #FutureofMarketing #MarketingPodcast

🚀 Transform Your Funnel & Outshine the Competition! 🚀 Alisha has recently been lighting up the stages at T&C and Social Media Marketing World. I had to bring back this throwback to when Alisha joined me on the Merged Marketing Podcast to talk about funnels. In this episode, Alicia sheds light on revolutionizing the funnel experience to leapfrog the competition. Discover how a simple tweak in your call to action, from 'Get Quote' to one that resonates with your audience's pain points and desired transformation, can significantly impact your business. Key highlights include: - The importance of leading with value in your marketing strategy - Debunking common funnel misconceptions associated with scammy practices - Recognizing your business funnel as an essential, not optional, component encompassing every customer touchpoint - Identifying and sealing potential revenue leaks to buoy your business's profitability - Extending the funnel beyond acquisition to nurture and grow customer relationships This episode is a goldmine for anyone looking to refine their funnel strategy, patch up revenue leaks, and enhance their overall marketing efficacy. Click now to listen and start applying these insights to make your business more resilient and competitive. 👉 Listen to the Full Episode - https://lnkd.in/gXsr6zgP

🌟 New Episode Alert: Purpose-Driven Advertising - The Why and How of Impactful Marketing! 🌟 In our latest episode of The Bliss Business Podcast, we dive deep into the heart of purpose-driven advertising. Join hosts Stephen Sakach, Tullio Siragusa, and Ash Maher, alongside the expertise brought by Zero Company Performance Marketing, as we explore how aligning your company's purpose with your marketing strategies can not only elevate your brand but also contribute to societal good. We're peeling back the layers on how purpose can serve as a core differentiator in today's competitive market, showcasing how purpose-oriented companies not only achieve higher growth rates but also foster a deeply satisfied and loyal workforce. 📈👥 Whether you're starting to authentically live your company's purpose or looking to infuse your marketing efforts with a deeper sense of meaning, this episode is for you. Discover how to transform your purpose into powerful, emotionally resonant campaigns that connect with your audience on a fundamental level. And stay tuned till the end for a sneak peek into a tool that could revolutionize your approach to purpose-driven marketing, offering creative campaign ideas without the necessity for big-budget philanthropy. Ready to merge your purpose with your pitch? Listen to our latest episode now and join the conversation on how businesses can truly make a difference, one purposeful campaign at a time. #Advertising #Marketing #TheBlissBusinessPodcast #Innovation #Leadership