🎙️William C. Attaway’s Post

Marketing is about emotion and influence. Understand your customers inside and out, and draw real insights that become the fuel for creative expressions, that can create the influence and emotion of storytelling.......Podcast Short #2: Its so important to recognize that customers are people, and we have feelings that drive everything first. So if we don't understand why someone does something or how they react to something or what influences them, how are we gonna do it as marketers? I am obsessed about understanding customers and equally obsessed by deriving the right insights to leverage in marketing..... so it was great to discuss this with Bethany Cranfield from Door No. 3 Follow me to see more 'shorts' in coming weeks. #marketing #branding #CMO #customers #customer #insight

We're excited to announce the release of Sipping Success featuring Frank Berefsky, Chief Marketing Officer of Brand Vault 360˚ ! Host Case Haakinson sits down with Frank to talk about his journey from dealership sales to CMO, as well as his role at Brand Vault 360, which specializes in incubating and accelerating CPG products. Key topics of discussion: ✔️ Frank's Career Journey: Follow Frank's transition from sales to Marketing and his leadership at Brand Vault 360. ✔️ The impact of Brand Vault 360: Find out how they help Brands from concept to scale through strategic incubation and acceleration. ✔️ Key success stories: Discover projects such as PieWine and the new energy drink that challenges Red Bull's market dominance. ✔️ Advice for Entrepreneurs: Gain valuable insight into the financial and operational aspects of product development. Frank's story provides the basis for a career in Marketing in the consumer products sector. His success stories highlight the practical impact of strategic Brand development and provide valuable advice to aspiring entrepreneurs. 🎧Listen now on Shopify, Apple Podcasts and other platforms! https://lnkd.in/gNmwat8v #SippingSuccess #BrandVault360 #MushroomMedia #MushroomMediaIo #DigitalStrategy #DigitalMarketing #DigitalMarketingAgency #Marketing #CPGIndustry #SuccessStories #Podcast #StrategicPartnerships #MarketInsights #BusinessAdvice #Brand #BrandStrategy #BusinessSuccess #BrandVoice #GlobalMarketing #PsychographicAnalysis

🌷 Spring has sprung! What better time to let your brand bloom with fresh ideas and vibrant creativity! The TAG Team is here to help you make the most of this season of growth and renewal! Whether you're looking to: 🌼 revitalize your branding, 🌼 launch an exciting new campaign, 🌼 or elevate your digital presence, our team of experts is ready to spring into action! 🌱 Let's harness the energy of spring to breathe new life into your marketing strategy and propel your business to new heights! With innovative solutions and strategic insights, we'll help you stand out in a crowded marketplace and connect with your audience in meaningful ways. Ready to bloom with a fresh marketing approach!? Explore our services and let's chat! 👉 https://hubs.ly/Q02p_9pJ0 🎙️ Curious to learn more about how a marketing agency can help you reach your marketing goals!? Listen to our latest podcast, "Navigating the Decision: Digital Marketing Agencies vs. In-House Teams" here: https://hubs.ly/Q02p_vw40 #SpringIntoSuccess #Creative #Spring #MarketingMagic #FreshIdeas #FirstDayOfSpring #Marketing #Strategy #MarketingAgency #podcast #digitalmarketing #brand #business #ceo #cmo #leader #technology #innovation #MedTech #MedicalDevice #MedicalTechnology #BusinessNews #growth #success

#WHYNot Build Better, Market Smarter, and Advertise with Impact? Yesterday, I had the pleasure of sitting down with the incredible Juliet Wright for an inspiring conversation on branding, marketing, and advertising. Juliet has a remarkable gift for Making Sense of the complex, and she shared powerful insights on how to approach these areas in the right order to truly make an impact. One of the biggest takeaways? Branding isn’t just about logos and colors. It’s about telling the story of who you are and why you do what you do. Marketing amplifies that story, and advertising makes sure the right people hear it. If you're struggling with how to align these efforts in your business, you’ll want to catch this interview. We dive into practical strategies and steps that you can implement today to elevate your brand. Juliet is a master at helping people take their businesses to the next level by doing things better and differently. This episode is packed with wisdom you won’t want to miss. Join us for the premiere of this episode of the "Lead Different!" Podcast on Friday, November 22nd at 11 AM MT. Tune in live on LinkedIn for the chance to ask your questions and engage with us directly. Click the link to follow along, and let’s Lead Different together. https://lnkd.in/gh8DphpU #branding #marketingstrategy #advertising #businessgrowth #LeadDifferent

Join us this week as we dive into "The Anatomy of Effectiveness" with Imaad Ahmed from WARC, the global leader in marketing effectiveness. With over 15 years guiding top brands, Imaad outlines the five building blocks of effective marketing that every marketer needs to know.⁠ ⁠ Discover strategies for balancing brand building with sales activation, the importance of multi-channel approaches, and adapting to economic shifts. Whether you're looking to sharpen your marketing tactics or find new ways to drive growth, this episode offers invaluable insights for navigating today’s dynamic marketing landscape.⁠ Listen here: https://lnkd.in/d-SpZ-WT #podcast #influencermarketing #marketing #effectiveness

Big thanks to Cure Media & Isabelle Green for inviting me on to their Influencer Marketing Talks podcast recently. We had a great chat about the five fundamentals of marketing effectiveness. We looked at how marketers can invest for growth, balance spend, plan for reach, be creatively effective and plan for recognition. And all of that in the current, complex contexts facing marketers. It's only 25mins. You can tune in here:  https://lnkd.in/d-SpZ-WT Have a listen, share any feedback and if you want to find out more, check out WARC's "Anatomy of Effectiveness" series at WARC.com.  

What does it mean to see marketing as the entire business? Join me as I explore this concept with Oliver JP Osborne, Founder and Director of oh cool. In this episode, Oliver shares how understanding marketing as a holistic business function can transform event strategies and drive impactful results. We discuss practical tips for aligning business objectives with marketing efforts and creating unforgettable brand experiences. Check out the discussion with Oliver. The link is in the comments. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Week 3 of Flywheel Strategy Month at The Blonde in Tech is here and I had the pleasure of speaking with Charu S. the Brand, Marketing, and Product Strategy Advisor for Flywheel Strategy. Charu's incredible journey from clinical psychology to the business world is absolutely fascinating and I'm so excited for y'all to hear it! In our conversation, Charu dives into the nuances of brand strategy, the secrets to product longevity, and the indispensable role of consumer feedback. She highlights the importance of evolving brands to meet audience needs and shares insights on the science behind effective marketing. We also explored the significant impact of COVID-19 on brand strategy and the pivotal role of social media in brand communication. 💡 Don't miss out on this insightful discussion that blends psychology, marketing, and strategy! Episode goes live at midnight tonight! #Podcast #BrandStrategy #Marketing #ProductStrategy #ConsumerFeedback #SocialMedia #COVID19 #FlywheelStrategy #Inspiration #Leadership #BusinessJourney #TheBlondeinTech

Ready to transform your marketing approach? 🚀 Bravery and breaking the rules are your keys to unlocking exponential growth... In today’s ever-evolving marketing landscape, sticking to the old playbook just won't cut it (cross emoji) so Katie Street enlisted the help of Heidrun Luyt, a commercial transformer who’s mastered the art of shaking things up across industries to show us how it's done… Here’s how you can drive innovation and commercial success: 💡 Break the Rules for Growth Following the traditional playbook WILL hold you back. Be bold—experiment with new strategies and channels to discover what truly resonates with your audience 🎯 Know Your Customer, Inside Out Understanding your ideal customer profile & tailoring your marketing efforts to their specific needs is the foundation of driving value and, ultimately, business growth 🚀 Be Where Your Customers Are  Whether it’s out-of-home advertising, social media, or direct mail—show up in unexpected places where your customers least expect you but most need you 🤝 Align Marketing and Sales Collaboration between marketing and sales teams is crucial. Work together towards a shared commercial goal, ensuring a seamless customer journey from lead to loyal customer As Heidrun says, "If you really mean growth, you have to take brave steps." 🎧 Want more actionable insights? Tune in to the full episode now! Link comments #Innovation  #breaktherules #podcast

This week on Episode #029 of OTR podcast, Rick Currier sat down with Etienne Katz, Global Head of Events at IDG, to dive into the evolution of experiential marketing and how it ties into media strategy. Etienne’s journey—from leading executive conferences at the Wall Street Journal to his innovative approach at CNBC—has shaped his vision for events as more than just gatherings but as dynamic touchpoints in a comprehensive marketing strategy. “We have an incredible amount of ingredients. We just need to remix them a bit and package them in a way that creates real impact,” says Etienne. He shares how IDG is elevating events to become a tangible part of the customer journey, blending editorial content, data, and media to create an ecosystem where decision-makers can engage, learn, and act. 🔍 Discover how these experiences drive meaningful conversations and how marketers can leverage events to shorten the sales cycle by building trust through authentic interactions. 🎙️https://ow.ly/hpz150TFYnw #ExperientialMarketing #Events #MarketingStrategy #DigitalTransformation #CustomerEngagement #Marketing #OTRPodcast #B2B #B2BMarketing #CIO100 #CIOAwards