Colleen Biggs’ Post

Authenticity in Branding: More Than Just a Tagline On an episode of "Not The Newsletter" with Chris Adams of CCA Technologies, we dove into the essence of effective branding. It’s not just about the visuals like logos or taglines—it’s about cultivating authenticity and community within your organization. Creating a brand that resonates deeply requires team buy-in and a clear understanding of your core values. It's about being genuine and transparent in your communications. This authenticity is what I strive for on LinkedIn and beyond, sharing not only business insights but also contributing to the community in meaningful ways. Tune into our discussion at the “Not the Newsletter Podcast” to learn how true authenticity can elevate your brand and connect more profoundly with your audience. Let us know how we can help you with your brand! #TheChiefLizard #Podcast #Branding #Marketing

🎙️ Building a Brand? Start with Questions 👀 In one of our previous episodes, Adam Jennings shared great advice when it comes to branding: when joining a company without a clear brand, the first step is asking lots of questions— both internally and externally. Here’s a quick breakdown of his approach: 🔍 Inside the company: Understand the culture, values, and what makes the organisation unique. Why do people join? What truly matters to them? 📊 With your audience: Run surveys to uncover how your brand is perceived externally. There’s often a gap between how the company sees itself and how the audience experiences it. 💡 Key insight: Brands should be worked on fluidly. Like a website, a brand isn’t something you create and forget. It needs constant attention, iteration, and learning to stay alive and relevant. 📣 Engage your audience: Talk to them, understand their needs, and adapt. It’s easy to treat branding like a one-way street, but brands thrive when they reflect real conversations and insights. What’s your approach to "brand"? Let us know in the comments! #branding #startupinsights #podcast

Unlock the Power of Visual & Verbal Branding! In today's episode of The Unified Brand podcast, we delve deep into the essential yet often overlooked aspects of branding that can truly elevate your business to new heights. Ever wondered how to effectively communicate your brand's vision and values to your target audience? Join us as we explore the intricacies of crafting compelling messaging and visually captivating branding strategies. Many businesses struggle with effectively communicating their brand identity, resulting in missed opportunities for growth and connection with their audience. How can companies bridge this gap and ensure their brand message resonates authentically? Our guest, Andrew Myles from Liven Creative | Certified B Corp, shares invaluable insights on aligning visual and verbal language to create a cohesive brand narrative. 🎧 Tune in now to discover actionable strategies and expert advice on maximizing the impact of your brand - https://lnkd.in/eaHzT36B #BrandStrategy #brandidentity #VisualBranding #PodcastEpisode

Who is your target audience❓ I hope you didn't say everyone because pursuing a jack-of-all-trades marketing strategy has never been a good idea. If you try to speak to everyone, your message will end up resonating with no one. So why do so many people still make this mistake in their marketing? 👨🦽They are afraid of missing out; that thought of "but what if" can be crippling! Keep in mind, when that fear arises, that picking a target audience can be for one specific campaign; it doesn't define the rest of your life Reach out to us, or to Andrew. We serve different types of people and you already know which vibe fits you better. ************** Hi, I’m Mads, and I work with Company Saviors. We help businesses build and implement strategies that will take them to the next level, using our 3-step process. First, we assess all your processes and cash flow. Then, we refine your brand messages. Finally, we assist in reaching the right people through personalized outreach and social media. Connect with me, and let's have a conversation about how we can alleviate your business headaches. Cheers, Mads #companysaviors #podcast #clips

Unlock the Power of Visual & Verbal Branding! In today's episode of The Unified Brand podcast, we delve deep into the essential yet often overlooked aspects of branding that can truly elevate your business to new heights. Ever wondered how to effectively communicate your brand's vision and values to your target audience? Join us as we explore the intricacies of crafting compelling messaging and visually captivating branding strategies. Many businesses struggle with effectively communicating their brand identity, resulting in missed opportunities for growth and connection with their audience. How can companies bridge this gap and ensure their brand message resonates authentically? Our guest, Andrew Myles from Liven Creative, shares invaluable insights on aligning visual and verbal language to create a cohesive brand narrative. 🎧 Tune in now to discover actionable strategies and expert advice on maximizing the impact of your brand - https://lnkd.in/eusGmF8t #BrandStrategy #brandidentity #VisualBranding #PodcastEpisode

5 Ways to Bring Back Human Connection in Modern Marketing In my latest podcast episode with Pauline Oudin, CEO of Gradient Experience, we discuss why human connection is the missing piece in today’s marketing landscape. Here are 5 insights to help make your brand’s marketing more meaningful: 1️⃣ Humanize Your Brand Through Experiences Experiential marketing is “theater for brands,” allowing you to create memorable interactions that go beyond digital ads. 2️⃣ Embrace Diverse Experiences Living in different environments builds empathy and understanding, key qualities for creating campaigns that resonate with diverse audiences. 3️⃣ Collaborate for Stronger Impact Involve clients and teams in the creative process. Collaboration and transparency lead to campaigns that are truly impactful. 4️⃣ Build Community, Not Just a Customer Base Connecting with specific communities and meaningfully engaging them can foster deep loyalty and a sense of belonging. 5️⃣ Measure What Truly Matters It’s not just about clicks or impressions. Real impact comes from engagement that resonates on a human level. Check out the full episode here to learn more about how human connection can transform your brand’s marketing approach: https://lnkd.in/edvKqJSV What do you think? How are you building human connection in your brand? Let’s discuss in the comments! ⬇️ #Marketing #HumanConnection #ExperientialMarketing #Branding #Community #Podcast #Leadership

Unlock the Power of Visual & Verbal Branding! In today's episode of The Unified Brand podcast, we delve deep into the essential yet often overlooked aspects of branding that can truly elevate your business to new heights. Ever wondered how to effectively communicate your brand's vision and values to your target audience? Join us as we explore the intricacies of crafting compelling messaging and visually captivating branding strategies. Many businesses struggle with effectively communicating their brand identity, resulting in missed opportunities for growth and connection with their audience. How can companies bridge this gap and ensure their brand message resonates authentically? Our guest, Andrew Myles from Liven Creative | Certified B Corp, shares invaluable insights on aligning visual and verbal language to create a cohesive brand narrative. 🎧 Tune in now to discover actionable strategies and expert advice on maximizing the impact of your brand - https://lnkd.in/eaHzT36B #BrandStrategy #brandidentity #VisualBranding #PodcastEpisode

🔥 Today’s the Day! Join Us at 11 AM MT! 🔥 Your brand is more than a logo or a tagline—it’s the feeling you leave behind when you’re not in the room. It’s how confidently your story carries on when someone else shares who you are with their team. 🌟 This morning on the "Lead Different!" Podcast, Juliet Wright will dive deeper into the critical question: How does your brand speak for you when you’re not there? Juliet will break down how to build a brand that resonates emotionally, instills confidence, and ensures your value shines through every conversation. Her approach—firewood, fire, and lighter fluid—will leave you inspired to refine your branding, marketing, and advertising game. What You’ll Learn in Today’s Episode: 💡 How your brand creates an emotional connection. 💡 Strategies to ensure your brand inspires confidence when you're out of the room. 💡 Practical tips to amplify your reach and attract ideal clients. 🚨 Don’t miss it! Join us live at 11 AM MT on LinkedIn, Facebook, or YouTube. Bring your questions and let’s spark something unforgettable. Mark your calendar and RSVP so we know you're coming: 👇 🗓️ Friday, November 22, 2024 at 11:00 AM MT 🔗 LinkedIn: https://lnkd.in/gtuCivbN 🔴 YouTube: https://lnkd.in/gNbgGUuG ▶️ FaceBook: https://lnkd.in/g4ezD_ef 👉 What feeling do you want your brand to evoke? Share in the comments below! #BrandConfidence #LeadDifferent #MarketingTips #WHYNOT

I'm excited to share this episode: "You’re Not Behind: My PROVEN SYSTEM For Building a Million Dollar Clothing Brand." If you’re an aspiring or current clothing brand owner, this episode is a must-watch! In this episode, we dive deep into actionable strategies and insights that have helped over 250 clothing brands achieve remarkable success in just the last 12 months. Here's a sneak peek into the episode: 🔑 Key Takeaways: 🎯 Niche Audience & Clear Messaging: It's crucial to be laser-focused on a specific audience and communicate the problem your brand solves. Broad targeting rarely works; specificity in both audience and message increases your chance of success exponentially. 🎯 Quantity Over Quality Initially: When starting out, focus on producing as much content as possible. Consistent repetition builds confidence and skill, ultimately leading to higher-quality content down the line. 🎯 Great Profit Margins Are Essential: Ensure that you maintain 70-80% gross margins (30% cost of goods) to make it easier to grow and scale your business. High margins provide the financial flexibility needed for effective marketing and other essential business activities. This episode is packed with insights and real-life examples of what to do (and what to avoid) to ensure your clothing brand not only survives but thrives. Ready to take your clothing brand to the next level? Comment "PROVEN" to watch the full episode and start your journey to success today! #Podcast #ClothingBrand #ECommerce #BusinessGrowth #Marketing #BrandStrategy #FacebookAds #TheOptimizedStoreOwner