🎙️Dan Dominguez, MBA 🎙️’s Post

Your personal brand is NOT A LOGO. It is far from that... Many people have the misconception that their logo will have a huge impact for their personal brand. And yes, when we see a logo that is recognizable it helps, but remember that reputation and that brand awareness took YEARS to build. However, when you're just beginning, having a logo with just your initials on it for example won't MEAN anything. Instead, what's going to MEAN something is: • Who you are as a person • Your core beliefs • Your expert area • Your personality • The way you speak, talk, and write. That will make a FAR bigger impact than a logo. Remember, brand is all about reputation and what you're known for. What's your opinion on logos when you're starting a personal brand? Drop it in the comments ⬇️ Check out the new episode of the Tran$form podcast with Alexander Noda, MBA, link is in the comments! #personalbranding #logos #marketing #podcast #linkedin ♻️ Repost if this helps

Our founder Katie Zeppieri spoke to host Tod Perry on the PR 360 Podcast and shared some valuable strategies for building a personal brand. 👇 Here’s what Katie shares that people must keep in mind when being intentional about building their personal brand: - Make sure your pages and profiles reflect your skills - Consider how you can create value for others - Demonstrate your skillset Want to learn more about how to get effectively grow your personal brand? Listen to “Successful strategies for marketing events and personal branding with Katie Zeppieri” (link below). #brandelevation #prstrategy #personalbrand #buildyourbrand #personalbranding

In this episode of Fire Your Boss, hosts George Bruno, Frank "Loverboy" Garen, and myself. . .we tackle the crucial question: How often should you be contacting your customers? Dive deep into the world of marketing frequency and discover the perfect balance between staying top of mind and avoiding customer fatigue. The team shares insights on why consistency beats frequency, the importance of delivering value in every communication, and how to fine-tune your marketing efforts to resonate with your audience without overwhelming them. Conversion Chemistry With real-world examples and actionable tips, you'll learn how to create a marketing cadence that works, whether you're just starting out or looking to optimize your existing strategy. Plus, the guys discuss the art of segmenting your audience and the psychological impact of being omnipresent without being obnoxious. If you're serious about building strong relationships with your clients and keeping them engaged, this episode is a must-listen. Tune in to discover how to master the frequency of your marketing touchpoints and set yourself up for long-term success. 👉 Listen now and learn how to find your marketing sweet spot: https://FireYourBoss.win Don't forget to use promo code BRUNO for a special discount on our Fire Your Boss Blueprint!

If you're reading this and aren't a fan of publicly posting on LinkedIn, here are some strategic moves you can action each day/week to build your personal brand and business visibility without a content planner... 1. Invest in a good quality profile photo and spend time writing your profile bio. Tell your story, share your business mission, purpose, values and the benefits of working with you. 2. Use the 'Featured' section in your profile to showcase work or services/packages. 3. Next, form your strategy: - Where relevant to your industry, comment with value and positivity on posts from your peers, competitors, ideal customers, industry leaders. - Where appropriate, share your expertise, answer questions, offer support to others. 4. If you are selected to answer and contribute to articles relating to your skills and experience, do so. 5. You may be highlighted a post from another organisation and asked to comment, if you have constructive thoughts and opinions, make them. 6. Share articles, resources, events and interesting content posted by others to your feed. This ^ is a little snippet discussed in A Measure of Marketing Podcast Show Episode 2 that is landing tomorrow. How are you building your personal brand on here? Hayley Maisey and I share our full personal branding tactics, don't miss out, give our page ^ a follow. #linkedingrowth #visibility #marketingpodcast

The Secret Weapon for Small Businesses In this week's episode of "The Most Incredible Marketing Show Ever", I sat down again with my friend, Craig Valine, a fellow Dan Kennedy certified independent business advisor for the San Diego area, and an expert in direct response marketing and business coaching. In this episode, titled "The Secret Weapon for Small Businesses: Direct Response Marketing", we dive deep into the critical importance of why small businesses should be using these principles (versus "traditional marketing" methods.) I will be sharing some incredible success stories, including one where a voice broadcast campaign filled a client’s schedule and generated $25,000 in just one day! We'll discuss the power of creating urgency through limited-time promotions, the importance of tailoring your message to a specific audience, and the elements that make direct response ads irresistible. We'll also highlight the key differences between direct response and traditional marketing, addressing the benefits of quick action versus long-term brand awareness. You can watch the episode... ➡️➡️➡️ here. 🔑 In this Episode: • Proven Techniques: Learn the secrets behind successful direct response marketing from experts Dan Cricks and Craig Valine. • Real Success Stories: Explore case studies that demonstrate the power of urgency and direct response strategies in driving immediate action. • Step-by-Step Playbook: Get practical tips on crafting compelling ads, creating irresistible offers, and choosing the right media channels. • Measurement & ROI: Discover the best practices for tracking and measuring the success of your campaigns to ensure a positive return on investment. • And much more! 🌟 If you like what you hear, "Like" the video and leave a comment with your "Big Aha". As a quick reminder, "The Most Incredible Marketing Show Ever" is a live-recorded podcast that records LIVE on YouTube every Wednesday morning at Noon ET and features a different "Dan Kennedy" business or marketing topic each week. You can watch the latest episodes on YouTube. (@mostincrediblemarketingshow). Alternatively, new episodes of the audio version of our podcast are available every Thursday on your favorite podcast platforms. I hope you tune in for this week's episode - it's going to be a great one! Have a GREAT day! My best to you, Dan Cricks, Contributor "The Most Incredible Marketing Show Ever!" #marketingstrategies #smallbusinessmarketing #autorepairshopcoaching

The real magic happens when your ICP knows what you do, why they should choose you, and–most importantly–wants to choose you. Sydney Sloan (CMO at G2) joined me on this week's episode of The Proof Point with Sam Kuehnle (VP Marketing at Loxo) and Liam Moroney (CEO at Storybook Marketing). They schooled me on why brand awareness doesn't always create demand unless you get all three parts of the equation right. One of the standout moments in this episode came from Sydney when she shared an early career story: "I started my career at a small company that was later acquired by Adobe. Before the acquisition, our sellers tried everything to get meetings with buyers—and nothing worked. But the moment we became part of Adobe? Suddenly, they could get calls with anyone. It was like we were rolling out the red carpet for our sellers—just by having Adobe's name on our side. Buyers were so eager to get their hands on Adobe products like Photoshop that they'd meet with us just to talk. That’s the true power of a strong brand." Catch the rest of the episode to learn more about: - Why brand awareness alone isn’t enough to generate demand - How a strong brand can build trust and make your sales team’s life easier - Practical ways to align brand and demand creation for pipeline results Head over to Spotify, Apple, or YouTube (or wherever else you listen to your podcasts).

A brand strategy drives E-V-E-R-Y-T-H-I-N-G. Even down to your pitch deck. And marketing strategy. And outbound efforts. And social media. And Google ads. And content. And website. And hiring. And offer. It's far more than just a story. With purpose, mission, vision, and values added in. It's a whole company strategy. Designed to give you clarity on everything you do in your business. All so you make more money in less time with less effort. If you're into that sort of thing. (some of you clearly aren't, and it shows) Brand story is great. But if your brand strategist doesn't tell you how to implement that story throughout your entire business... ...you don't have a brand strategist... ...and that strategy is sh*t. I talk more about this with Elijah Szasz on the What's Good? podcast. Give it a listen. If making more money is your goal. ✌🏼 #shftyourbrand

You must INJECT your brand in EVERYTHING. Real clarity and alignment starts with a killer brand strategy. You won’t get there with shortcuts.

I had the pleasure of joining Brad Giles on @Evolution Partners Podcast, where we tackled a concept that's been on my mind for a while—the outdated idea of the marketing funnel. For years, marketers have been told to think of marketing as a linear process, guiding customers down a one-way street from awareness to purchase. But here's the thing: the real work starts after someone becomes a customer. I like to think of it as an hourglass instead of a funnel. Why? Because marketing isn’t just about demand creation—it’s about customer retention and turning those customers into advocates for your business. That’s where long-term growth happens. I’ve identified seven stages—really, seven behaviors—that we all go through as customers: 1️⃣ Know – Getting introduced to a brand. 2️⃣ Like – Developing a positive feeling about it. 3️⃣ Trust – Building confidence in the brand’s ability to deliver. 4️⃣ Try – Testing out the product or service. 5️⃣ Buy – Making the purchase. 6️⃣ Repeat – Returning for more because the experience was worth it. 7️⃣ Refer – Recommending the brand to others. Think about your own buying journey. Don’t you go through these stages with companies you do business with? It’s not about pushing customers down a funnel anymore. It’s about guiding them through a journey they want to take. When we focus on intentionally moving customers through these stages, marketing takes care of itself—and those customers don’t just stay, they advocate for you. Catch the full episode here👉 https://loom.ly/GqSEV0U

How can content *actually* fuel business growth? 😎 🎙️ In a recent podcast with Luke Szkudlarek from what. AG, our Head of Marketing, Sara Stella Lattanzio, discussed the essential initial steps she implemented at Stryber to build a strong content-led marketing strategy to support our business growth. There is no one-size-fits-all solution when it comes to strategy: no matter whether it’s business strategy or content strategy. But here’s what we’re betting on: ⭐ Clear-cut positioning 📊 Well-defined content pillars 👥 Deep understanding of target audiences 💡 Personal branding & thought leadership 🌬 Effective distribution If you want to learn how to create content with business impact vs. pretty blog posts, this is an episode you can’t miss! Link to the full episode in the comments below. 👇