Rob Steeles’ Post

𝗧𝗼𝗼 𝗺𝗮𝗻𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀. Some try to do too many things in their plans. They spread their money so thin that every program is underfunded with zero chance of breaking through. Some marketers make the mistake of trying to target everyone and say everything possible. However, when you try to be everything to anyone, you end up being nothing to everyone. To your boss, it looks like you fear making decisions. To your peers in sales or other departments, you look like a confusing mess. 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗳𝗼𝗰𝘂𝘀, 𝟱 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝗵𝗮𝗽𝗽𝗲𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱: 𝟭. 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗿𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 (𝗥𝗢𝗜): If you focus your dollars on the distinct breakthrough point or against a program that you know will work, you will see the most positive and efficient response in the marketplace. 𝟮. 𝗕𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗲𝗳𝗳𝗼𝗿𝘁 (𝗥𝗢𝗘): Make the most efficient use of your limited people and resources. Find the Big Easy! Focus on the ideas with the most significant impact that is the easiest to execute. Avoid those ideas that are small and difficult to implement. While you may not always have the data to calculate your ROI, you should have the instincts to figure out your ROE. 𝟯. 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: Limit your audience and brand message. You will have a better chance to own that reputation among that core target audience. 𝟰. 𝗠𝗼𝗿𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲: Focus your message on a specific target audience, and your brand will start to create a space in the market where you can defend against others from entering that space. 𝟱. 𝗠𝗼𝗿𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱: Focus and deliver business results; your management team will ask you to do that again. They will give you more money and more people resources. Even with increased resources, you must take the same focused approach. 𝗙𝗼𝗰𝘂𝘀 𝗽𝗮𝘆𝘀 𝗼𝗳𝗳!!! What examples are you seeing marketers do that lack focus? #marketing #brandmanagement #marketers

McKinsey research revealed that companies prioritizing branding and advertising as key growth strategies are twice as likely to experience a revenue increase of 5% or more compared to those that don't. #GrowthStrategy #MarketingLeadership #BrandBuilding #CMOInsights #BusinessGrowth

Next up in our ABCs of Markering Measurement is Y for Solve for Y - Growth through ROI! Brands frequently need help deciding the trade-offs to make while maximizing growth or profitability. Since pursuing one goal frequently means sacrificing another, businesses must develop a strategic plan that considers their particular situation and objectives. In this article, we explore how businesses can strategically optimize Return on Investment (#ROI) to unlock sustainable growth and gain a competitive edge in today's dynamic marketplace. #Leavened #MarketingROI #measurement #profitability #growth 

Brands must stand out to grow in today's competitive market. But we are still doing our marketing wrong. You were probably taught in college about the 4ps of marketing: Product, Price, Place, and Promotion. These were the main things businesses focused on. But times have changed. Today, trust in brands is hard to find, and just using the old 4 Ps doesn't work anymore. Sadly, the same is still being taught in universities. I talked to a college student recently who only knew about the “old” 4 Ps. It made me think we should start a conversation about this. Over the next few weeks, I will be discussing the 8ps of marketing in a series “Has marketing lost its purpose?” To grow a business now, we must think about 4 more Ps: Planet, People, Purpose, and Performance. I have been working with clients along these dimensions at Mutual Value Labs an Economics of Mutuality Alliance Partner for the past years. Today, I like to organize these 8 Ps into three key areas: Value Strategy, Value Creation, and Value Capture. This way, we don't look at each P alone but see how they all work together. If you are a business leader, CXO, Marketing Head, or just someone looking to grow your business, grab your tea, coffee, or water (I see you, water-drinking folks 👀), and get ready to dive into 8ps of marketing with me. —---------------------------------------------- This is Part 1 of “Has Marketing Lost its Purpose?”, an ongoing series where I discuss how marketing needs a new lens to drive business growth. Stay tuned for the next part! #marketing #purposeled #purposefulbusiness #sustainability #growth

🚩 Common Pitfalls in Performance Marketing You Can’t Ignore 🔥 Stop focusing only on short-term KPIs. It’s a trap! 🚨 Brands chasing quick wins without building brand equity hit diminishing returns fast. You’ll see spikes, but your growth will eventually plateau. 👀 Is your business falling into this trap? Let’s talk about how to avoid it!

𝗨𝘀𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗵𝗲𝗹𝗽𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘄𝗶𝗻 𝘁𝗵𝗲 𝗯𝗮𝘁𝘁𝗹𝗲𝘀 In our article, I will outline four types of competitive brand strategy situations: the power player, challenger brand, disruptor brand, and craft brand. Our model will challenge you to identify and choose one competitive situation that best fits where you are today and where you want to go next. https://lnkd.in/g9Ti92en ______________________________ 😍 I’m 𝗚𝗿𝗮𝗵𝗮𝗺 𝗥𝗼𝗯𝗲𝗿𝘁𝘀𝗼𝗻, founder of Beloved Brands, and my role is to make marketers smarter. ⬇️ 👣 I post something daily on LinkedIn that will get you to think differently about marketing. Follow me on LinkedIn: https://lnkd.in/gfXyFCZ8 📕 Our 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 playbook has received 85% five-star reviews and called "the cheat code for brand leaders" You can find on Amazon https://lnkd.in/ep2W_Nh5 or Apple Books https://lnkd.in/enqY59jr 🌐 Explore how our Marketing Training can make your marketing team smarter so they produce better work that drives stronger results: https://lnkd.in/gTcfiX4 📩 If you have questions, email me: [email protected] ______________________________ #brandstrategy #strategy #marketing

❓Are you concerned about losing market share when your brand is out of advertising for some time? ❓Are you worried that your brand’s market share might decline when your competitors offer discounts? ❓Do you assess that your share will drop if you do not keep running discount promotions on your brand? ❓Do you feel that, in an inflationary situation, increasing your price to the extent that most of your competitors do will put the market position of your brand at risk? ❓Are you at times questioning the effectiveness of your brand communications, feeling that messages are wearing out and therefore embarking on new campaigns to improve results? These are common dilemmas faced by many marketers and all the above are signals of weakening of the brand equity. This is not the case for δifferentiated brands. They have solid answers to these questions. At δifferentiate, we specialize in enhancing your brand equity, and ultimately your company's overall value, by focusing on δifferentiation. Our approach is centered on creating strong, lasting bonds between your brand and consumers, ensuring your business enjoys a long-term, successful market position. www.differentiate.gr #BrandDifferentiation #BrandEquity #MarketingStrategy #BrandPositioning #LongTermSuccess #ConsumerEngagement #MarketLeadership #CompetitiveAdvantage #StrategicMarketing #BusinessGrowth #BrandLoyalty #InflationStrategy #BrandValue #MarketingExcellence #DifferentiateYourBrand

❗ Ever wondered why some brands thrive while others fade away? 🌟 "Stories sell once; value retains." This isn’t just a catchphrase—it’s the cornerstone of sustainable success. 🎯 In a world where flashy marketing grabs quick attention, the true winners are those who deliver consistent, lasting value. Imagine your brand not just telling a compelling story but also living up to it every single day. That's what keeps customers coming back. Here’s how you can start: 1. Understand your audience's pain points and desires. Dive deep into their world to create products and services that truly matter. 2. Deliver more than expected. Under-promise and over-deliver. This builds trust and a loyal customer base. 3. Consistency is key. Maintain the quality and reliability of your offerings. Let your actions consistently reflect your brand’s story. Start implementing these tips today and watch your brand’s value soar! 🚀 🌐 Ready to build a brand that retains value? Connect with me today! ➡ Follow Subramani சுப்ரமணி for more actionable business insights and growth tips! 📈 #BrandBuilding #CustomerLoyalty #BusinessGrowth #MarketingTips

three simple rules for growth: 1) predispose more people, 2) be more present, and 3) find new space.#brandgrowth #marketers #GTM

Are you putting all of your eggs in the brand basket? Or maybe you’ve gone over too easy on performance marketing. (The egg references never cease over here.) Many clients approach us really hot on one or the other. Or they want to do both but in desperation to hit short-term targets they abandon the long-term investment in building brand equity for the instant gratification of performance marketing tactics. Don’t get me wrong, there are lots of reasons why performance driven channels are important and effective. But how many items have you purchases or services have you contracted after only a brief interaction with a company? Probably not too many. It’s the brands we know, the brands we trust, and hopefully that brands we love, that make us open our hearts, minds and wallets. And the only way to make any relationship strong is to invest in it. Invest in your brand, people. It will pay dividends.