Beloved Brands playbook 📕

𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝘀 𝘆𝗼𝘂𝗿 𝘀𝗲𝗰𝗿𝗲𝘁 𝘄𝗲𝗮𝗽𝗼𝗻 𝘁𝗼 𝗴𝘂𝗶𝗱𝗲 𝘆𝗼𝘂 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗲𝘃𝗲𝗿𝘆 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗳𝗮𝗰𝗲 𝗶𝗻 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱!!! Get ready to challenge your mind as we take you on a deep dive to find the most thought-provoking 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 questions that will help you see your brand in a whole new light. Our unique process for defining your 𝗯𝗿𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 will push you to find fresh ideas and new possibilities for how to differentiate your brand based on both functional and emotional benefits. But we won’t just leave you with ideas – we show how to transform your thinking into action. Learn how to write a 𝗯𝗿𝗮𝗻𝗱 𝗽𝗹𝗮𝗻 that everyone can follow, ensuring that all stakeholders are aligned and contributing to your brand’s success. We’ll walk you through the 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, from writing an inspiring brief to making smart and breakthrough decisions on both creative advertising and innovation. And when it comes to 𝗮𝗻𝗮𝗹𝘆𝘇𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱’𝘀 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲, we’ve got you covered. Learn how to conduct a dive deep audit on your brand to uncover key issues that you never knew existed. 𝗔𝗻𝗱, 𝗱𝗼𝗻'𝘁 𝗷𝘂𝘀𝘁 𝘁𝗮𝗸𝗲 𝗼𝘂𝗿 𝘄𝗼𝗿𝗱 𝗳𝗼𝗿 𝗶𝘁: 𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝘀𝗽𝗲𝗮𝗸 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀. 𝟴𝟱% 𝗼𝗳 𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗴𝗶𝘃𝗶𝗻𝗴 𝘂𝘀 𝗮 𝗴𝗹𝗼𝘄𝗶𝗻𝗴 𝗳𝗶𝘃𝗲-𝘀𝘁𝗮𝗿 𝗿𝗮𝘁𝗶𝗻𝗴 ★★★★★𝟱/𝟱 "𝗧𝗵𝗲 𝗰𝗵𝗲𝗮𝘁 𝗰𝗼𝗱𝗲 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀!" “It is without a doubt the most practical book for those who want to follow brand management that I have ever read in my life! Beloved Brands is written by a real, experienced marketeer for marketers. This book contains methodologies, tools, templates and thought processes that Graham actually used and uses in his career.” 𝗧𝗼 𝗼𝗿𝗱𝗲𝗿 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 https://lnkd.in/ep2W_Nh5 𝗼𝗻 𝗥𝗮𝗸𝘂𝘁𝗲𝗻 𝗞𝗼𝗯𝗼: http://ow.ly/YCcy50DYEdB 𝗼𝗿 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗕𝗼𝗼𝗸𝘀: http://ow.ly/xPJA50DYEdF #marketing #brandmanagement #strategy #marketers

𝗕𝟮𝗕 𝗕𝗿𝗮𝗻𝗱𝘀 𝗔𝗿𝗲𝗻’𝘁 𝗢𝗻𝗲-𝗦𝗶𝘇𝗲-𝗙𝗶𝘁𝘀-𝗔𝗹𝗹!

💡 𝗔𝗽𝗽𝗹𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 📱: 𝗧𝗮𝗸𝗲 𝗮 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗳𝗿𝗼𝗺 “𝟭𝟵𝟴𝟰” 𝘁𝗼 “𝗧𝗵𝗶𝗻𝗸 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁” 𝘁𝗼 “𝗜’𝗺 𝗮 𝗠𝗮𝗰.” Apple’s ads have delivered a masterclass in “simplicity” for over 40 years. Few brands have stayed as connected to their core message—and their consumers—as Apple. It’s not just about computers; it’s about freeing you from complexity. From the iconic “1984” spot introducing the Macintosh to the playful “I’m a Mac” vs. “I’m a PC” ads, Apple found a way to make the complicated feel effortless and the ordinary feel extraordinary. The strategy? Consistency, emotion, and simplicity that built one of the world’s most loved brands. 👉 𝗖𝗹𝗶𝗰𝗸 𝘁𝗼 𝘀𝗲𝗲 𝗔𝗽𝗽𝗹𝗲’𝘀 𝗯𝗲𝘀𝘁 𝗮𝗱𝘀 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝘂𝗻𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝗲𝗮𝗰𝗵 𝗼𝗻𝗲. https://lnkd.in/emt8Xeu8 Are we missing any from your all-time Apple favorites? If you like this content, 𝗰𝗹𝗶𝗰𝗸 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://lnkd.in/gfXyFCZ8 I’m 𝗚𝗿𝗮𝗵𝗮𝗺 𝗥𝗼𝗯𝗲𝗿𝘁𝘀𝗼𝗻, the founder and CMO of Beloved Brands. I post something daily on LinkedIn that will get you to think differently about marketing and make you smarter. I promise not to give you THE answer but to provide you with tools to find YOUR answer. 📕 Our 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 playbook has been called "the cheat code for brand leaders." Beloved Brands covers brand analytics, strategic thinking, brand positioning, brand planning, and marketing execution. I am proud that Beloved Brands has received 85% five-star reviews. Click to find on Amazon: https://lnkd.in/ep2W_Nh5 🌐 Explore how our Beloved Brands Marketing Training can make your marketing team smarter so your team produces better work that drives stronger results. They will learn about Analytics, Strategic Thinking, Brand Positioning, Brand Plans, and Marketing Execution. https://lnkd.in/gHZH7fBA

The fundamentals of marketing empower you to achieve the extraordinary https://lnkd.in/gW4M3zze

If all a brand ever says is "buy me now," consumers will eventually forget why they should buy you at all. 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗰𝗮𝗻 𝗴𝗲𝘁 𝘀𝗼 𝗰𝗮𝘂𝗴𝗵𝘁 𝘂𝗽 𝗶𝗻 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝘀𝗮𝗹𝗲𝘀 𝘁𝗼𝗱𝗮𝘆 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗹𝗼𝘀𝗲 𝘀𝗶𝗴𝗵𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝘁𝗿𝘂𝗹𝘆 𝗱𝗲𝗳𝗶𝗻𝗲𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱'𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀. A brand's long-term growth isn't just about today's sale—it's about consistently communicating your point of difference, connecting with consumers on an emotional level, and building a desire that grows stronger over time. When done right, the sale becomes almost irresistible. You might not even need the trigger. In my experience, balancing the immediate push for sales with the long-term strategy is where brands find their sweet spot. It's easy to chase quick wins, but the brands that stand the test of time are the ones that never stop telling their story. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗶𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗶𝘁 𝘀𝗼 𝗺𝘂𝗰𝗵 𝗲𝗮𝘀𝗶𝗲𝗿 𝘁𝗼 𝘁𝗿𝗶𝗴𝗴𝗲𝗿 𝗮 𝘀𝗮𝗹𝗲 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗲𝘃𝗲𝗻 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘀𝗮𝘆 "𝗯𝘂𝘆 𝗺𝗲 𝗻𝗼𝘄?"

🚨 𝗢𝘃𝗲𝗿-𝗦𝘂𝗿𝘃𝗲𝘆𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗶𝘀 𝗥𝘂𝗶𝗻𝗶𝗻𝗴 𝗧𝗵𝗲𝗶𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲! 🚨 Too many brands ask for consumer feedback so often that they’re unintentionally damaging the experience they’re trying to improve. 🙄 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁: 𝗜'𝗺 𝗳𝗹𝗼𝗼𝗱𝗲𝗱 𝘄𝗶𝘁𝗵 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀 𝗮𝘁 𝗲𝘃𝗲𝗿𝘆 𝘁𝘂𝗿𝗻 𝘄𝗵𝗲𝗻 𝗜 𝘁𝗮𝗸𝗲 𝗮 𝘁𝗿𝗶𝗽. • How was my hotel check-in? 🏨 • How was the room? 🛏️ • How was my rental car? 🚗 • Rate the hotel on cleanliness, service, and bedding. 🧹 • How was dinner? 🍽️ • How was the tour? 🚶♂️ 𝗘𝗻𝗼𝘂𝗴𝗵 𝗮𝗹𝗿𝗲𝗮𝗱𝘆! 😤 While it's crucial for brands to gather data, they don’t need to ask every customer every time. It’s overkill. Here’s the reality: You only need insights from a few hundred customers per month to spot trends and make improvements. 🔍 So, stop drowning your customers in surveys and start focusing on delivering a great experience without all the noise. 📉 🛑 𝗗𝗼𝗻’𝘁 𝗹𝗲𝘁 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗱𝗮𝘁𝗮 𝘄𝗿𝗲𝗰𝗸 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱’𝘀 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗶𝘁!

🇨🇦 𝗥𝗲𝗺𝗲𝗺𝗯𝗿𝗮𝗻𝗰𝗲 𝗗𝗮𝘆 𝗶𝗻 𝗖𝗮𝗻𝗮𝗱𝗮: 𝗔 𝗠𝗼𝗺𝗲𝗻𝘁 𝘁𝗼 𝗥𝗲𝗳𝗹𝗲𝗰𝘁 𝗮𝗻𝗱 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 On November 11th at 11 am, Canadians pause for a moment of silence to honor the sacrifices made by those who served. We wear a poppy on our lapels, remembering those who gave their lives, inspired by the powerful words of “In Flanders Fields.” 𝗜𝗻 𝗖𝗮𝗻𝗮𝗱𝗮, 𝘁𝗵𝗲 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗥𝗲𝗺𝗲𝗺𝗯𝗿𝗮𝗻𝗰𝗲 𝗗𝗮𝘆 𝗶𝘀 𝗱𝗲𝗲𝗽𝗹𝘆 𝗿𝗼𝗼𝘁𝗲𝗱. Every child learns about the legacy of Lieutenant Colonel John McCrae, whose iconic poem became a symbol of remembrance and resilience. His words and the red poppy have come to signify the sacrifices of war and the peace we enjoy today. Each year, brands like Bell Canada create powerful ads that honor our veterans, sharing stories that capture the essence of remembrance in the most moving ways. From the perspective of a little girl learning about the significance of the poppy to a young man calling his grandfather from Dieppe, these ads beautifully capture the spirit of gratitude. 🌺 Take a moment this Remembrance Day to watch these beautiful ads that bring Canada’s memories to life. 𝗧𝗵𝗲𝘆’𝗹𝗹 𝗿𝗲𝗺𝗶𝗻𝗱 𝘆𝗼𝘂 𝘄𝗵𝘆 𝘄𝗲 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗮𝗻𝗱 𝘄𝗵𝘆 𝘄𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝗵𝗼𝗻𝗼𝗿 𝘁𝗵𝗲𝘀𝗲 𝗵𝗲𝗿𝗼𝗲𝘀. Read more: https://lnkd.in/gFaVY5Ay 𝗧𝗵𝗶𝘀 𝗥𝗲𝗺𝗲𝗺𝗯𝗿𝗮𝗻𝗰𝗲 𝗗𝗮𝘆, 𝘄𝗲𝗮𝗿 𝗮 𝗽𝗼𝗽𝗽𝘆. 𝗟𝗲𝘀𝘁 𝘄𝗲 𝗳𝗼𝗿𝗴𝗲𝘁.

𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝘂𝘀𝘁 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝟰 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗿𝗼𝗹𝗲𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝗲𝗮𝗰𝗵 𝗕𝟮𝗕 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 In the world of B2B, targeting goes beyond just identifying the company or subsegment. You must dig deeper and understand the unique roles within your customer’s organization that influence the buying process. These roles can turn your sales efforts into a complex but rewarding puzzle. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗳𝗼𝘂𝗿 𝗸𝗲𝘆 𝗿𝗼𝗹𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲: • 𝗘𝗻𝗱-𝗨𝘀𝗲𝗿: The person with the immediate need, driven by how the purchase will directly impact their role and performance. • 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗠𝗮𝗸𝗲𝗿: The ultimate authority who approves the purchase, weighing the business results and strategic impact. • 𝗕𝘂𝘆𝗲𝗿: Focused on procurement, the buyer is looking for cost savings and comparisons. • 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗶𝗻𝗴 𝗩𝗼𝗶𝗰𝗲: This is the wild card—someone within the organization offering advice and influence from the sidelines. In a non-linear B2B world, where decisions can feel random and cluttered, understanding the unique motivations behind each role is essential. As B2B marketers, you need to ask yourself: What will they see? What will they think? What will drive them to act? What could make your message resonate or fall flat? 𝗧𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗿𝗼𝗹𝗲𝘀, 𝗰𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝘃𝗶𝘀𝘂𝗮𝗹 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻𝘀 𝗵𝗲𝗿𝗲. https://lnkd.in/g9uAtnhu

𝟱 𝗮𝗱𝘀 𝘁𝗵𝗮𝘁 𝘂𝘀𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁? Our definition of consumer insights is the little secrets hidden beneath the surface that explain the underlying behaviors, motivations, pain points, and emotions of your consumers. Consumer insights come to life through your advertising when told in such a captivating way that makes consumers stop and say, “Hmmm, that’s exactly how I feel. I thought I was the only one who felt like that.” That’s why we laugh when seeing how consumer insight is projected with humor. That is why we get goosebumps when a consumer insight is projected with inspiration. And, that’s why we cry when the consumer insight comes alive through real-life drama. 𝗖𝗼𝗺𝗲 𝘀𝗲𝗲 𝟱 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: https://lnkd.in/er_zyrJ3

𝗢𝘂𝗿 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝗛𝗲𝗹𝗽𝘀 𝗬𝗼𝘂 𝗠𝗮𝗸𝗲 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 🔗 https://lnkd.in/gwtKmx3j The best marketer plays a critical role in the creative process—not by doing the work but by knowing how to make the right advertising decisions. When we lead with strategy and allow creativity to flourish, the results speak for themselves. In today’s fast-paced environment, many marketers get deeply involved in the creative execution. But here’s the thing: if you’re doing the work, who’s stepping back to critique and decide if it aligns with your strategy? 𝗧𝗵𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝘀𝘁 𝗯𝗿𝗮𝗻𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝗮𝘀 𝘁𝗵𝗲 𝗹𝗲𝗮𝘀𝘁 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲𝗮𝗯𝗹𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗼𝗼𝗺. This doesn’t mean lack of insight; it’s about having the clarity to think, question, and challenge, ensuring the creative work is top-tier and on strategy. Our creative checklist was designed to help you play your role as the strategist, letting the execution experts do what they do best. After all, when you ask what you should do instead of telling what to do, that’s when real options emerge, and smart decisions follow. 👀 𝗦𝗲𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗼𝘂𝗿 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝘁𝗼 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀! 🔗 https://lnkd.in/gwtKmx3j