δifferentiate’s Post

Its all about adding Brand Equity and differentiating your brand.

➡️In the race to grow our brands, marketers sometimes leave the fundamental tenets of branding and brand management behind. ➡️Here is a key reminder: Brands are about meanings, associations, experiences, and expectations. Without these, brands are mere commodities. ➡️The importance of avoiding commodity status in any category cannot be overstated. Commoditization leads to price becoming the basis of the purchase decision. Our goal as marketers at all times is to create and deliver meaningful, differential value which sets us apart from the competition, and fuel preference. #marketing #marketingstrategy #marketingperformance #brandstrategy #brandgrowth #competitivestrategy #digitalmarketing

We love this insightful post from Will Poskett highlighting the issues of cutting ad spend, especially for growing brands. As Will points out, reducing marketing investment can lead to: 🚫 Loss of brand momentum 📉 Decline in sales momentum 🔇 Getting drowned out by competitors For brands it's not just about maintaining presence, but strategically investing in your brand's future. It's all about consistent brand deployment. Next time you're considering budget cuts, ask yourself: 🤔 How will this impact my brand's long-term visibility? 💪 Am I giving my brand the strength it needs to compete? 🔍 What opportunities might I miss by cutting back?

Why do we rarely address brand momentum, especially the risk of losing it, when discussing cuts to ad spending? It's a simple way to highlight the long-term risks and consequences. Well said Mr. Will Poskett. #brand #marketing #strategy

Brands must influence and acquire incremental users if they are to grow. One possible strategy could be to activate discounting of product prices to drive demand and generate volume sales but this can potentially bring about more harm than good to long-term brand equity. How then can brands navigate through this competitive market climate? Register for our upcoming webinar to find out how you can drive sustainable business growth with your brand’s Pricing Power: https://lnkd.in/ggCEfk3g   #KantarWebinar #Marketing #Brand #Growth #PricingPower Jane Ng Chris Cowan

Brands must influence and acquire incremental users if they are to grow. One possible strategy could be to activate discounting of product prices to drive demand and generate volume sales but this can potentially bring about more harm than good to long-term brand equity. How then can brands navigate through this competitive market climate? Register for our upcoming webinar to find out how you can drive sustainable business growth with your brand’s Pricing Power: https://lnkd.in/gQgkzjF6   #KantarWebinar #Marketing #Brand #Growth #PricingPower Jane Ng Chris Cowan

Brands must influence and acquire incremental users if they are to grow. One possible strategy could be to activate discounting of product prices to drive demand and generate volume sales but this can potentially bring about more harm than good to long-term brand equity. How then can brands navigate through this competitive market climate? Register for our upcoming webinar to find out how you can drive sustainable business growth with your brand’s Pricing Power: https://lnkd.in/extTApdM   #KantarWebinar #Marketing #Brand #Growth #PricingPower Jane Ng Chris Cowan

Brands must influence and acquire incremental users if they are to grow. One possible strategy could be to activate discounting of product prices to drive demand and generate volume sales but this can potentially bring about more harm than good to long-term brand equity. How then can brands navigate through this competitive market climate? Register for our upcoming webinar to find out how you can drive sustainable business growth with your brand’s Pricing Power: https://lnkd.in/gRnhY64n   #KantarWebinar #Marketing #Brand #Growth #PricingPower Jane Ng Chris Cowan

Brands must influence and acquire incremental users if they are to grow. One possible strategy could be to activate discounting of product prices to drive demand and generate volume sales but this can potentially bring about more harm than good to long-term brand equity. How then can brands navigate through this competitive market climate? Register for our upcoming webinar to find out how you can drive sustainable business growth with your brand’s Pricing Power: https://lnkd.in/ggWbxV2X   #KantarWebinar #Marketing #Brand #Growth #PricingPower Jane Ng Chris Cowan

Brands must influence and acquire incremental users if they are to grow. One possible strategy could be to activate discounting of product prices to drive demand and generate volume sales but this can potentially bring about more harm than good to long-term brand equity. How then can brands navigate through this competitive market climate? Register for our upcoming webinar to find out how you can drive sustainable business growth with your brand’s Pricing Power: https://lnkd.in/eGaweDME   #KantarWebinar #Marketing #Brand #Growth #PricingPower Jane Ng Chris Cowan