Ria Parikh’s Post

week 9 of building badass media 🚀 | pt. 7 can be a life-changing for you & me ;) 👇🏻 1. spoke to a shark. still feels unreal. hint: he is one badass 🦈 2. first-invoice money hit the bank, feelssss. 🧿 💜 3. this was a no sale week + got a bit under the weather :( 4. our IP with Amazon india x Pranita Bajoria is making quite an uproar. 5. our first collab. with Headout x Vedant is out. celebrating the legends of Yash Chopra. 😎 6. winning creative trust is a slow + long-term game. keep selling! 7. team building is p0 for me now. if you’re reading this, don’t overthink, DM!   8. any poc in Flipkart and Swiggy brand/influencer team? want to chat for an upcoming IP. 9. we are building a music chat show where folks like Amit Trivedi, Nucleya, Lifafa, etc. are joining us. if you’re a brand interested in partnering, DM. ps: creator, influencer, content-IPs: hear any of these, talk to us at [hello@badassmedia dot xyz] or just DM. #marketing #buildinpublic #entrepreneurship #agency

Guess who’s finally joined the LinkedIn fam? None other than Varun Dhawan And he’s not just here to connect—he’s the newest brand ambassador for AJIO.com But wait, it gets even better. In his first move as the face of AJIO, Varun sat down with his childhood friend and AJIO’s OG ambassador, Shraddha Kapoor, for an epic interview that’s got us all buzzing. From reminiscing about school days to trading hilarious fashion fails from the past, this duo showed us what true friendship and authentic vibes look like. AJIO’s decision to bring Varun onboard is nothing short of genius—pairing Bollywood charm with bold fashion moves. As a founder myself (and someone who’s gearing up to launch my own saree brand soon—wish me luck! 🙈), I know the journey isn’t always easy. It’s a mix of excitement, self-doubt, long nights, and that deep hope that what you’re building will mean something to others. Seeing Varun in Sui Dhaga reflected those struggles and triumphs, and I loved how it highlighted the power of homegrown brands. What I really admire is how brands like AJIO are embracing this same energy. And now, with Varun stepping into LinkedIn, I can’t wait to see how he brings that same never-give-up energy to this platform. Sui Dhaga taught us that no dream is too small when backed by passion and hard work. And as someone who’s living that entrepreneurial journey, I can totally relate. What’s your favorite takeaway from Sui Dhaga or Varun’s story? Let’s chat in the comments! And big kudos to AJIO for this move. What a way to blend Bollywood charm with bold fashion! #AjioXVarun #ajio #trend

The best way to thrive for a startup is - The founder/CEO building their personal brand! The market is saturated with products! But, the market always has space for one thing. And, that is humanised touch to products. If you're a startup founders/CEO in 2024, you know how hard it is to sell in 2024 because of the market saturation of almost every product. And the best way to differentiate yourself is by building a strong personal brand on social media. Let's take few examples: Ankur Warikoo - People love to buy his courses! Why? Because of his personal brand. Riya Upreti - People love to buy her courses as well! Why? Because of her personal brand. Priyasha Saluja - She got so popular and the sales are skyrocketing now! Why? Because of her activeness on social media. If you agree with me, Consider Hitting the Bell Icon. #india #personalbranding #personalgrowth

Most entrepreneurs pitching on Shark Tank India want Aman Gupta to invest in their businesses. Why? Well, it is not just because he is smart in business, but also because he changed the way marketing works. He knows that even if you have a great product, you need a solid marketing strategy to sell. It is no surprise he made his business grow to 4000 Crores in just six years. But how did that happen? 1] Identifying market gaps: He recognized the need for affordable, stylish audio accessories in India, a niche that boAt perfectly filled. 2] Building a strong brand identity: boAt's youthful, vibrant brand resonates deeply with its target audience, creating a loyal customer base. 3] Leveraging influencer marketing: He was one of the first to use social media stars to spread the word about his products. 4] Creating engaging content: boAt's marketing campaigns are known for their creativity and humor, making them stand out in the crowded marketplace Who else do you think could be similar to Aman in business/Investing? One name that comes to mind is Nikhil Kamath. #sharktankindia #entrepreneur #investment #startup

Why does it have to be client calls and not a video post? I don't understand that half of the founders are here just because they want to look legit and make digital footprints And as a side result, they sign leads, make connections, or make it into the 'Industry's top voice on LinkedIn' Welcome to the conversation founders! India is home to more than 260 founders, 127000 startups 110 of them being unicorns and this is only a rough number. I bet you knew less than 50 Why? Because they are visible across platforms which gives them an added advantage: 0$ on Customer Acquisition Can LinkedIn do that? It sure as hell can. But what would you choose if you were given a pistol and a rifle (don't 'it depends' me)? Video-based content is much more powerful than any other content. It takes time but not with the right strategy All we have to do is to make content that is focused directly on your customers and the problems they are facing Start simple! Pick the phone, hit record, and post. And that is cold calls on steroids because you won't be doing this every day just to make sure you fill in leads This is day 3 of building Impact Artists in public This is the strategy I am following to get my company off the roof PS: Did I convince you? #personalbranding #shortform

🌟 Influencer Spotlight: Day 9 🌟 Today, we're shining a light on the incredible Ankur Warikoo! 💡 Ankur Warikoo is a renowned entrepreneur, investor, and motivational speaker who inspires thousands with his wisdom and insights. As the co-founder of Nearbuy and an active angel investor, Ankur has made significant contributions to the startup ecosystem in India. Ankur is a successful entrepreneur and an avid content creator, sharing valuable lessons on entrepreneurship, personal growth, and life in general through his social media channels and podcasts. 🚀 And that's not all! Ankur's dedication to empowering others is truly inspiring, as seen in his philanthropic efforts and commitment to mentoring aspiring entrepreneurs. 🌟 We at CutMe Short fully support Ankur's mission to uplift and empower entrepreneurs, and we're honored to have him as an influencer in our community! We're dedicated to supporting creators like him, providing valuable audience insights and analytics to fuel growth and engagement. Understand your audience, optimize your content strategy, and unlock your full potential. Sign up for free today! ✨. https://cme.sh/CJ5pof #InfluencerSpotlight #AnkurWarikoo #Entrepreneurship #growth #influencer #dataanalytics #datascience #machinelearning #cutmeshort

Reel vs. Real? 🎬✨ In February 2024, a social media debate erupted when Bill Gates was featured alongside Dolly Chaiwala. Many people expressed outrage, feeling that this pairing insulted their own educational achievements, degrees, and hard work. The term "Chapri" (unfortunately used as slang in Dolly’s context) was frequently mentioned, reflecting disdain for the chaiwala being featured with Mr. Gates. To those expressing outrage, please consider that social media thrives on engagement. 📱💬 While BillGates is a prominent figure, yet his #socialmedia engagement rate is below 1%. In contrast, Dolly Chaiwala’s engagement rate exceeds 10%. Despite Gates having a substantial following of 11 million, his growth has stagnated at under 1%, whereas Dolly's following is increasing by over 30% month-over-month. 📈 Some might question who benefits from this collaboration. In my opinion, both did. Gates’ Engagement soared above 15% during this period, and he gained over 500K new followers. Meanwhile, Dolly continues to grow, now reaching around 4M followers. 🌟 To my fellow professionals, there is no need to feel insecure or outraged by Dolly Chaiwala’s success. If we create value in our respective fields, we will also receive recognition and similar Motivation. Today, let’s celebrate Dolly Chaiwala, who has carved out a unique niche for himself. He deserves our support for his struggle and distinctive style. 🎉 I urge everyone not to label him as "Chapri." In the Western world, the craziest styles are widely accepted, but in #India, anyone who deviates from social norms is often branded with derogatory terms. Let's change that mindset and appreciate the diversity in expression. 🌍 Thank you for reading, and don't forget to watch the video to see how another famous Influencer is capitalizing on this situation with memes. I find it funny and a good reminder that success doesn't come easy. As the saying goes, "Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful." 💡🌟 One Chai Please! ☕ 🙂 #Creativity #Entrepreneurship #Branding

From Razor Bump to Marketing Buzz - The Bombay Shaving Company Story In 2011, Shantanu Deshpande, driven by a personal struggle with razor bumps and a passion to transform the men’s grooming industry, founded the Bombay Shaving Company. Identifying a gap in the market for high-quality, accessible grooming products for men, he set out to revolutionize the way men approach self-care, beyond just razors. Fearless & Fast Growth - Embracing Risk During a Pandemic Shantanu’s guiding principle? Fearlessness. This approach proved invaluable during the COVID-19 pandemic. While many businesses struggled, Bombay Shaving Company thrived by adapting and innovating. Their fearless spirit helped them expand their reach and strengthen their commitment to quality and customer satisfaction, even in challenging times. Confidence Through Grooming - Building Brand Identity and Values At the core of Bombay Shaving Company is the belief that grooming boosts confidence. Their mission is to empower individuals to feel their best through self-care. They aim to make grooming an enjoyable and accessible experience, transforming it from a chore into a confidence-building ritual. Social Savvy - Stepping into the Digital Arena Recognizing the importance of digital connection, Bombay Shaving Company embraced social media wholeheartedly. They built a vibrant online community, engaging their audience with informative content, humor, and interactive campaigns. This social media strategy has significantly enhanced their brand awareness and fostered loyal customer relationships. Podcasting for Progress - Sharing Entrepreneurial Journeys Shantanu launched "The Bombay Shaving Company Podcast" to share insights from successful entrepreneurs. This platform provides valuable content for listeners and strengthens the brand’s image as a thought leader in the grooming industry, fostering a community of learning and inspiration. Razorpreneur Challenge - Empowering Aspiring Sellers Innovation is a cornerstone of Bombay Shaving Company. The "Razorpreneur Challenge" exemplifies this by empowering aspiring entrepreneurs to sell their products and develop essential selling skills. This initiative is about more than selling razors; it’s about fostering entrepreneurship and providing valuable learning experiences. Founder as Brand Champion - Street Hustle Meets Social Media Gold Shantanu exemplifies the brand’s spirit by taking to the streets of Mumbai to sell Bombay Shaving Company products himself. This initiative was more than a publicity stunt; it was a genuine effort to connect with customers. Documenting this journey on social media turned it into a viral campaign, reinforcing his image as a passionate and relatable brand leader. #BombayShavingCompany #MensGrooming #SelfCare #EntrepreneurialJourney #Podcast #RazorpreneurChallenge #MadeInIndia

Fun fact! Did you know that Instagram and WhatsApp both have over 2 billion active users worldwide? That's right, they're tied for third place as the most-used social media platform. And guess who takes the top spot? Yep, good ol' Facebook. So if you're looking to reach a huge audience, make sure to include these powerful platforms in your marketing strategy. And hey, if you need some help boosting your Instagram game, we've got you covered 😉  #wecrushmarketing #instagramfacts #socialmediasuccess #entrepreneurship #marketingstrategytips #marketingstrategyforsmallbusiness #smallbusiness #websitelayout #datadriven #datadrivenmarketing #datadrivendecisions #socialmediamarketing #socialmediaadvertisingagency #socialmediastrategy #instagramstrategy

YoloWolo.com is #Live We are creating a community for family offices, entrepreneurs, HNIs, NRIs, NREs, influencers, models, celebrities, freelancers and brands for #Documentation and #Registrations. 1) We love to register your #property even if you're in #Switzerland 🇨🇭 2) We love to register your #marriage even if you're in #Switzerland 🇨🇭 3) We love to register your #business even if you're in #Switzerland 🇨🇭 Search, Verify, and Register a property or document in 15 minutes from any corner of the world. We believe, if your documents are right then you don't have to pay a bribe. That's the problem we are solving for #India. 🇮🇳 Please join us to celebrate at WeWork India with my team and angels who helped us during the difficult times. #dowhatyoulove #entrepreneur #startup