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Global Executive Recruiter | Food, Beverage & Nutrition Ingredients

Natural and caloric sweeteners soar as US consumers seek clear health guidance, flags survey. 🍯 A recent survey on low and no-calorie sweeteners (LNCS) revealed that one-third of consumers adjusted their consumption habits between April 2023 and April 2024. Within this group, 10% reported an increase in LNCS usage, and 6% indicated they had recently started using them. Despite this shift, U.S. consumers continue to show a strong preference for caloric sweeteners, with honey and brown sugar being the most popular choices. The survey, conducted by the International Food Information Council (IFIC), aimed to assess consumer perceptions and preferences regarding sweeteners in food and beverage applications. Do you think the trend toward healthier eating will continue to grow? 🤔 Read more below...

Food Ingredients First | Food Industry News and Analysis

Food Ingredients First | Food Industry News and Analysis

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