🧭Are local employers benefiting from a ranking boost in Google search? Google has been showing localised search results for a long time, but a more recent development appears to be giving local employers a ranking boost for generic job related keywords such as “engineer jobs” or “supermarket assistant jobs” - queries for which the location is implied based on the candidate's IP address. This is a major development, as both candidates and employers expect Google to know that a particular organisation is a major employer in one location. However, this is easier said than done, and this is where recruitment marketing intersects with corporate marketing. In order for Google to acknowledge an organisation as a local employer, that organisation needs to first be recognised by Google as a local business. The local business listings are usually created and maintained by corporate marketing, but recruitment marketing still has to create the localised job category pages in order to help Google connect the dots. If I were Google I would also use the Google for Jobs structured data to identify local employers, but I doubt that this is the case. Most likely, Google started applying traditional local business ranking factors to job related queries. To quickly test if Google is seeing your organisation as a local employer I recommend using this free tool: freelocalrankingchecker . com Just add a keyword such as “supermarket assistant jobs” and a location such as “Cambridge, UK”, click to “Generate Search Links” and then use the “Organic / Local Pack results” link. Then, you’ll be able to see localised search results through candidates’ eyes (as shown in the screenshot below), and you’ll also be able to start a discussion with your SEO agency on how to get the local employer recognition you deserve. Get in touch if you’re interested to find out how Enhance Media’s SEO service can help employers achieve the search engine visibility they deserve. Also, you can check out the case studies on our website.
Radu Stoian
2mo
Example link showing the localised results seen by a candidate based in Portsmouth searching for "engineer jobs": https://www.google.com/search?uule=w+CAIQICIOcG9ydHNtb3V0aCwgdWs&q=engineer+jobs
Technical Director - Digital Marketing @ Enhance Media
3moExample link showing the localised results seen by a candidate based in Cambridge searching for "supermarket assistant jobs": https://www.google.com/search?uule=w+CAIQICINY2FtYnJpZGdlLCB1aw&q=supermarket+assistant+jobs