TM Floyd & Company (TMF)’s Post

Do you use geo-targeted local SEO in your recruitment strategy? This is why you NEED to... By optimising content for specific geographic areas, you can significantly improve visibility in local searches, attracting top talent right in your neighbourhood. 🤩 This strategy is perfect for connecting with candidates near job opportunities, making your hiring process more efficient. Want to know more? Read on here: https://bit.ly/3IsNnsN #Recruitment #RecruitmentTips #SEO #ConversionRateOptimisation

When is the last time you considered SEO in your TA strategy? In today’s competitive talent market, standing out is crucial. Did you know that over 75% of job seekers use Google to search for jobs? This staggering statistic underscores the importance of having your job postings and career pages optimized for search engines. The article linked below highlights how effective SEO practices can drive more traffic to your job openings and attract top talent. Here’s a closer look at some key takeaways: - Keyword Optimization 🧩: Research: Identify the specific terms and phrases job seekers are using related to your roles. Implementation: Strategically place these keywords in job titles, descriptions, and meta tags to improve search visibility. - Content Quality ✍️: Relevance: Create detailed and engaging job descriptions that address potential candidates' needs and interests. Value: Offer insights about company culture, career progression, and job expectations to attract quality applicants. - On-Page SEO 🛠️: Site Structure: Ensure your career page is user-friendly with clear navigation and a responsive design. Meta Descriptions & Headers: Craft compelling meta descriptions and headers that incorporate relevant keywords and encourage clicks. - Local SEO 📍: Geographic Targeting: Use location-based keywords if you're hiring for specific regions to attract local talent. Google My Business: Optimize your Google My Business profile to enhance local search visibility. - Mobile Optimization 📱: Responsive Design: Ensure your job postings and application process are mobile-friendly, as a significant portion of job seekers use mobile devices. By integrating these SEO strategies, you can enhance your online presence and connect with the right candidates more effectively. And if you’re looking for a way to streamline and amplify these efforts, consider Talroo. Talroo’s innovative platform provides powerful job search and recruitment marketing solutions that can help you effectively implement SEO best practices, target the right candidates, and optimize your job postings for maximum visibility. #Recruitment #SEO #TalentAcquisition #HR #Hiring #RecruitmentMarketing #JobPosting #CareerGrowth

🧭Are local employers benefiting from a ranking boost in Google search? Google has been showing localised search results for a long time, but a more recent development appears to be giving local employers a ranking boost for generic job related keywords such as “engineer jobs” or “supermarket assistant jobs” - queries for which the location is implied based on the candidate's IP address. This is a major development, as both candidates and employers expect Google to know that a particular organisation is a major employer in one location. However, this is easier said than done, and this is where recruitment marketing intersects with corporate marketing. In order for Google to acknowledge an organisation as a local employer, that organisation needs to first be recognised by Google as a local business. The local business listings are usually created and maintained by corporate marketing, but recruitment marketing still has to create the localised job category pages in order to help Google connect the dots. If I were Google I would also use the Google for Jobs structured data to identify local employers, but I doubt that this is the case. Most likely, Google started applying traditional local business ranking factors to job related queries. To quickly test if Google is seeing your organisation as a local employer I recommend using this free tool: freelocalrankingchecker . com Just add a keyword such as “supermarket assistant jobs” and a location such as “Cambridge, UK”, click to “Generate Search Links” and then use the “Organic / Local Pack results” link. Then, you’ll be able to see localised search results through candidates’ eyes (as shown in the screenshot below), and you’ll also be able to start a discussion with your SEO agency on how to get the local employer recognition you deserve. Get in touch if you’re interested to find out how Enhance Media’s SEO service can help employers achieve the search engine visibility they deserve. Also, you can check out the case studies on our website.

Josh Peacock’s Approach to SEO Headhunting: Crafting Teams for Startups and Fortune 500s Josh Peacock is the founder and CEO of SEO For Hire, a niche recruitment agency dedicated to building world-class SEO teams for companies ranging from startups to Fortune 500s. With a sharp focus on SEO recruitment, Josh has crafted a bespoke approach that connects businesses with top-tier SEO talent, helping them drive growth and stay […] The post Josh Peacock’s Approach to SEO Headhunting: Crafting Teams for Startups and Fortune 500s appeared first on GallantCEO. Source

Unlock the Secrets of Recruitment SEO Success Have you ever wondered how to make your job listings stand out in the crowded digital space? With the right SEO strategy, you can attract top talent more efficiently than ever before. SEO, or Search Engine Optimisation, isn't just for marketers. For recruitment, it means ensuring your job postings rank high on search results, making them visible to the right candidates. A well-crafted recruitment SEO strategy focuses on keywords specific to job roles, companies, and industries you are targeting. Think about the terms your ideal candidates are typing into Google. Optimising your job postings starts with clear, concise job titles and descriptions. Use specific keywords that potential candidates are likely to search for. Additionally, creating a user-friendly careers page on your website and regularly publishing relevant content can significantly improve your rankings. At Hiring Wizard, we champion the use of fixed-fee branded advertising strategies to boost visibility and enhance employer branding, which ultimately leads to a higher quality of candidate applications. Have you implemented an SEO strategy for your recruitment process? Share your experiences in the comments, or get in touch with me at 0161 696 8899 or visit www.hiringwizard.co.uk to learn how we can revolutionise your hiring approach. #RecruitmentSEO #HiringStrategies #TalentAttraction

🔍 Boost Your Recruitment Agency’s Visibility with Targeted SEO! 🔍 In a competitive hiring market, standing out online is essential for connecting with top talent and clients. Our specialised SEO services for recruitment agencies help you reach job seekers and employers exactly when they’re searching. We’ll optimise your website to attract quality traffic and boost your agency’s online presence. 📈✨ Here’s how we can help: 📌 Targeted Keyword Research for Job-Related Searches 📌 Local SEO to Connect with Candidates in Your Area 📌 Optimised Job Listings to Rank Higher on Search Engines 📌 Enhanced Website Performance for a Seamless User Experience Let’s help your recruitment agency rise above the competition. 🌐 Ready to fill more roles? Visit www.rsdigital.co.uk or call us at 01282 452096 to get started! #RecruitmentSEO #DigitalMarketing #TalentAcquisition #JobSearch #RSDigital

Q3 & September Recruitment Data Insight:   As we wrap up September and hurtle (what a word) into Q4, I’ve spotted some interesting research and wanted to share this and insights into what we, here at The Candidate Recruitment Agency, have been up to! Firefish recruitment software have released their September monthly report for September activity: - Q3 was the strongest quarter to date for placements – this is really positive as there’s a 6% jump compared to Q1 which is traditionally the busiest recruitment quarter. - September placements were 23% higher than last year - suggesting real positivity in the market from recruitment agency activity, something we too have experienced internally for starters in the month. - However, Perm placements in Sales & Marketing for September alone only matched August and remained lowest since April – the annual pre-Covid trend of September being a top performing month of the year, alongside March hasn’t materialised, suggesting many businesses recruited in advance for their seasonal marketing campaigns or are being cautious going into the quarter to gauge spending and will perhaps look at immediately available candidates or contractors. - Almost 40% of all job applications come from recruitment agency’s own website (and database) with 60% from job boards – reminding us of the strength of using an agency with a reputable brand and prominent website and how they use selected job boards to complement this. For us, the quarter has been really busy, with The Candidate’s top roles in terms of placement numbers being the following, making up about a third of the business: - Marketing – from executive, to manager, senior manager to Director – we’ve placed in property businesses, logistics, fashion, health, agency, tech and automotive! - Paid Media, Paid Social and Paid Specialist roles – all focussing on positive budget ROI in marketing agency, eComm and the charity sector. - PPC – a number placed for a well-known high-street brand increasing their presence online and a few marketing agencies with recent client wins. - eComm – executive and manager roles in Manchester and London for ambitious fashion brands, some expanding internationally. - CRM – mainly client side, eComm, travel and automotive being popular. We’ve also placed in tech, analytics, creative and even engineering – with a very wide range of job titles and specialisms! Small to medium marketing agencies and boutique specialists are finding their groove too in a more buoyant market which we’re helping with. But for me and the Exec Search Team, it’s been all about 3 Marketing Directors, a Head of Digital, a Senior National Account Director and some big international roles in Europe, USA and even China! It has been busy! Don’t hesitate to get on touch if you’re looking for a new role or want confidential advice on the current market, available senior candidates or advice on a job spec for a crucial senior position. The Candidate Recruitment Agency

Three essential steps for a high-performing recruitment website. These will bring in new clients and drive more candidate applications. The three steps are: 1️⃣ Define 2️⃣ Convert 3️⃣ Amplify Let’s dive into these in more detail… 1️⃣ Define It all starts with your audience. Who is your ideal customer? What problems do they have? And how does your agency solve their problems in a way no one else does? Even if you think you know this, it's nice to validate your thoughts through customer interviews and competitor research. Mapping out the main players in your space and how your USP stacks up against theirs. The better you know your audience and brand, the stronger foundation you have to build on. Bonus points: Speak to your candidates. How did they find working with you? What can you learn from them about the process? All of this feeds into the design of your website, from the copy to the images as well as the pages needed. — 2️⃣ Convert Once you know what makes you unique, it's time to reflect this on your website. A high-performing recruitment website doesn’t just look good, it gets results. You need persuasive sales pages that speak directly to your ideal customer. These can be broken down by sector or the type of role you're filling e.g. "CFO recruitment", "SEO recruitment", or "private equity recruitment". Your website has to load quickly across all devices and follow UX best practices. Users will expect nothing less. And the application process should be seamless for candidates. Feeding directly into your team and your CRM. Finally, what supporting content do you need? This should be based on the problems uncovered during the customer interviews. Think guides and FAQs. And don't forget your customer success stories. Insights on how you helped both the client and candidate find the perfect match. Now we have a solid foundation, it's time to... — 3️⃣ Amplify Your website is built to convert your dream customer, it’s time to get it in front of as many people as possible. This can take many forms... SEO: Produce content that answers your clients’ and candidates’ key questions. Paid Ads: Use LinkedIn and Google Ads to get in front of decision-makers and job seekers. Confidently sending them to your website. Retargeting: Re-engage visitors who didn’t convert with targeted ads. The goal? Get your site in front of the right people and let it do what it’s designed to do. Convert. Bonus: The work done on the website will also benefit your recruiters doing cold outreach. Potential clients will Google you after you've reached out to them. — In summary: 1️⃣ Define your dream lead and uncover insights 2️⃣ Build an optimised website that will convert them 3️⃣ And then amplify your sales and marketing efforts When all three steps are in place, your recruitment website becomes a powerful growth engine. Helping you connect the right clients with the perfect candidates.

✅Provide a Great #RecruitmentExperience to Companies and Candidates 🚫Not Unuseful Information ▶️As a client, should you trust the "Best #ITRecruitment Agencies in #Poland" lists written by recruitment agencies, or should you read REAL reviews from clients and candidates who have worked with those agencies? ❌Every day, a marketing "guru" :) from a recruitment agency decides to create a list based on vague criteria. Maybe it's for SEO, maybe for co-branding. ✅Who knows? Personally, I believe these lists don't bring any real value. ➡️If you're a client looking for a recruitment partner, do yourself a favor and ignore these lists (even the ones that mention our agency). ↪️Instead, check out platforms like Clutch or Google, where you can read genuine reviews and get a true sense of what it's like to work with them. Have a great day, everyone! :) And if you want to read a REAL feedback from a client who worked with us please find below: https://lnkd.in/guqbhJMp

❓So, you have launched your recruitment agency website including a job board, but perhaps you are not seeing the engagement of candidate applications you were hoping for? Have you given the correct thought to the SEO performance of you job board? It is more and more important for recruiters to to ensure that their job boards are optimised for search engines in order to attract more qualified candidates. If you want to learn the basics of job board SEO, take a look (for free - no sign up required) at our "Job board SEO: The recruiters guide" 👇 https://lnkd.in/evH5P-ny #RecruitmentWebsites #RecruitmentSEO #RecruitmentSoftware